Empowering Patients, Enhancing Care: A Comprehensive Analysis of the Patient Engagement Solutions Market | 2023-2032

The global patient engagement solutions market is driven by increasing demand for personalized healthcare, adoption of telehealth and emphasis on value-based care. The challenges are information security issues and the complexity of integration. Trends include an increased focus on wearables, AI-powered engagement tools and behavioral health.

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According to a new report published by Allied Market Research, titled, "Patient Engagement Solutions Market, By Component (Hardware, Software, Services), By Deployment Mode (On-Premise, Cloud), By Functionality (Communication, Health Tracking And Insights, Biling And Payments, Administrative, Others), By End User (Providers, Payers, Patients): Global Opportunity Analysis And Industry Forecast, 2023-2032" The patient engagement solutions market was valued at $17 billion in 2022, and is estimated to reach $50.5 billion by 2032, growing at a CAGR of 11.5% from 2023 to 2032.

Patient engagement software is dedicated to any healthcare provider whose services comprise direct contact with a single client. Health engagement platforms serve to schedule appointments and maintain the accessibility of medical records. In addition, a digital patient engagement platform simplifies the healthcare process for the client and brings substantial benefits from the business point of view. The patient engagement solution market has seen significant growth over the years, driven by several key trends and growth factors. One of the major trends is the development of cloud-based platforms to address the demand from large enterprises to secure cloud infrastructure.

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Furthermore, the rise in the trend of cloud computing in several industries including the healthcare industry is anticipated to create numerous opportunities for market growth. As cloud-based healthcare solutions offer scalability, flexibility, and accessibility, that enhance business operations. For instance, in June 2023, Maxim Software Systems launched EngageB, a web application designed to transform patient engagement in dental clinics. EngageB represents a significant leap forward in patient communication and relationship management. Therefore, numerous strategies adopted by businesses further help to accelerate the global patient engagement solutions market growth globally.

Similarly, the rise in popularity of managed services to administrate the outsourced IT infrastructure is another trend contributing to the patient engagement solution market growth. Growth factors of the patient engagement solution market include a rise in the number of chronic diseases and increase in awareness regarding mobile health among people, a growth in need to secure critical infrastructure, and extensive adoption and deployment of digital technologies. Overall, the patient engagement solution market is expected to continue to grow due to the rise in the adoption of patient engagement solution services across enterprises.

Based on deployment mode, the on-premise segment is expected to grow at the highest growth rate during the forecast period. An increase in the need for secure and reliable data within the organization is fueling the market growth for on-premise patient engagement solutions. However, the cloud segment is expected to exhibit the highest growth during the forecast period. This is attributed to the cost-efficient solutions provided by these solutions.

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Based on region, North America attained the highest growth in 2022. The presence of prominent players such as Oracle Corporation, Athenahealth, and others has influenced the growth of the patient engagement solutions market size in North America. Moreover, the rise in government initiatives to strengthen database infrastructure across the region is further expected to drive the demand for patient engagement solutions database solutions. However, Asia-Pacific is projected to be the fastest-growing segment during the forecast period, owing to the availability of cost-effective digital solutions and the rise in the amount of data generation across organizations. In addition, the proliferation of advanced technologies escalates system safety and reduces delays in database operations.

Leading Market Players: -

• Aetna Inc.
• Allscripts healthcare solutions (Veradigm LLC)
• Athenahealth
• Oracle Corporation
• Epic Systems Corporation
• GetWellNetwork, Inc.
• IBM Corporation
• IQVIA Inc
• Lumeon Inc.
• McKesson Corporation

The report provides a detailed analysis of these key players in the patient engagement solutions market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different countries. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.

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