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Medical Center Website Launched

01-03-2008 02:19 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Earthbound Media Group

Loma Linda, CA – Earthbound Media Group is excited to announce the December 18, 2007, launch of client Loma Linda University Medical Center’s new and improved website – This comprehensive website is powered by an enterprise content management system and details all facets of Loma Linda University Medical Center, representing a bold step forward in look, feel and service.

Featuring subsections for the Children’s Hospital, Behavioral Medicine Center and East Campus, the sleekly designed site is a one-stop resource for a variety of topics and users. Patients, physicians and those considering treatment at the center will find relevant content at their fingertips.
Created in partnership with Earthbound Media Group (EMG), the site’s intuitive navigation and approach is the result of many hours of observation, analysis and planning.

“After extensive user experience testing, the Medical Center’s existing site was re-architected taking optimal user experience and site functionality into full consideration,” explained Jeff Lawrence, EMG SEO Specialist. “We also designed a fresh user interface and look and feel for each of the site’s main sections and kicked off implementing search engine optimization (SEO) techniques by assigning unique URLs to each page.”

The many high-value features of include a Quick Links section that allows users to conveniently find a doctor or send flowers to a patient. News, events and articles about specific conditions and treatments are also available, and because these sections are updated automatically and in real time, users are ensured the most current information.

“We’re thrilled to unveil the visionary site to the public,” said Ruthita J. Fike, Chief Executive Officer at Loma Linda University Medical Center. “This new site represents a vastly improved online presence and one that reflects the high level of patient-centric care that Loma Linda University Medical Center provides. It’s also a vital resource for the entire community and is a key marketing tool.”

Starting with an enterprise-level content management system (CMS) created in partnership with Interwoven, also utilizes many exciting technical applications. This partnership with Interwoven is also a sign of many good things to come.

“We are pleased to be working with Loma Linda University Medical Center as they set a new standard in online healthcare information delivery with the launch of their new website,” said Ben Kiker, Chief Marketing Officer at Interwoven. “By providing an engaging and content-rich online experience, Loma Linda University Medical Center is paving a new path for how healthcare providers communicate with patients, researchers and donors. We look forward to working with them in leveraging their online presence to build on their initial success in spreading awareness for their healthcare programs and services.”

Programs such as Google analytics will allow EMG to continually monitor and analyze visitor behavior and respond accordingly. Baynote provides content guides and custom search integration in conjunction with a relatively new application, Google Mini.

“One of the more exciting applications we’re using for this site is Google Mini,” Lawrence said. “This application allows visitors to to search the entire site including health encyclopedias in both English and Spanish. In addition, visitors will be able to search other Loma Linda University-related sites including,, and”

EMG is proud of the work completed on and looks forward to tracking SEO progress and other measurable results going forward.

Earthbound Media Group
14988 Sand Canyon Ave., Studio 5
Irvine, CA 92618
Contact: or

Earthbound Media Group (EMG) is a full-service creative communications agency. Driven by groundbreaking ideas, inspired design and forward thinking solutions, we work toward a common goal - to evolve and optimize the digital and visual landscape of our clients’ business operating, marketing and information technology endeavors. Filling the void in the traditional interactive, marketing and advertising industries, EMG offers a service-, solution- and industry-agnostic approach that rises above the labels of “marketing,” “interactive,” or “advertising.” EMG bridges the gap between marketing, IT and business strategy, making it a collaborative effort to improve return on investment and the bottom line.

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