Press release
Online Video Platform Market Trends, Market Research And Forecast Report To 2033
Online Video Platform Market
The online video platform market size is expected to see exponential growth in the next few years. It will grow to $25.49 billion in 2028 at a compound annual growth rate (CAGR) of 20.5%. The growth in the forecast period can be attributed to proliferation of streaming services, integration of artificial intelligence (AI), emergence of virtual events and live streaming, enhanced mobile video consumption, collaborations and original content production. Major trends in the forecast period include enhanced content moderation and safety measures, global expansion of video-on-demand (VOD) services, integration of e-commerce and shoppable videos, adoption of high-quality video compression technologies, innovations in video analytics and audience insights.
Market Overview -
Online video platforms refer to a media service that allows users to search, file, and upload video content on the Internet that requires a subscription.
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Smartphone Boom Fuels Surge In Online Video Platform Market
The growing demand for smartphones is expected to propel the growth of the online video platform market going forward. A smartphone refers to a portable electronic gadget with cellular connectivity and a multi-functional mobile phone handset with features such as a camera, web browser, and high-density display. Smartphones can operate video streaming services such as live streaming capabilities, 24/7 support, adaptive bit-rate streaming, and other services, which act as an online video platform for video playback to provide entertainment. For instance, according to the Mobile Economy Report 2021, published by the Global System for Mobile Communications Association (GSMA), a UK-based industry organization that represents the interests of mobile network operators worldwide, the number of smartphone connections across the world was 68% in 2020 and is expected to reach 81% by 2025. Furthermore, in Europe, smartphone adoption is expected to increase from 78% in 2020 to 83% in 2025. Thus, the growing demand for smartphones is driving the online video platform market.
Competitive Landscape -
Major companies operating in the online video platform market report are International Business Machines Corporation, YouTube LLC, TwentyThree ApS, Akamai Technologies Inc., MediaMelon Inc., SproutVideo LLC, Ziggeo Inc., Vimeo Inc., VideoBloom Inc., Edgio Inc., Dailymotion SA, Brightcove Inc., Comcast Technology Solutions, SpotX Inc., Longtail Ad Solutions Inc., Dalet Digital Media Systems USA Inc., Ooyala Inc., Vidyard Inc., Kaltura Inc., Wistia Inc., Pixability Inc., Livestream LLC, Vplayed Inc., Dacast Inc., Endavo Media & Communications Inc., Cincopa Ltd., Frame.io Inc., Panopto Inc., Niche Video Media LLC, Ensemble Video Platform
Minute Media's Technological Leap With The Launch Of Its Supply-Side Platform
Technological advancement is a key trend in the online video platform market. Major companies operating in the market are advancing toward video technology. For instance, in September 2022, Minute Media, a UK-based digital-first media company, launched its own supply-side platform (SSP) to provide a more efficient and direct connection between publishers and brands working within the programmatic advertising ecosystem. Minute Media's SSP integrates with Voltax, its proprietary video and multimedia publishing-as-a-service platform, as well as a number of third-party video players, demand wrappers, and some of the world's largest DSPs connecting directly or via programmatic infrastructure provider, BidSwitch, with new partners continuously being added.
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Key Segments -
The online video platform market covered in this report is segmented -
1) By Type: Video Processing, Video Management, Video Distribution, Video Analytics, Other Types
2) By Business Models: User Generated Content (UGC) Model, Software As A Service (SaaS) Model, Do It Yourself (DIY) Model
3) By Streaming Type: Live Streaming Type, Video On Demand
4) By Application: Content Creator, Brand And Enterprise
5) By End-User: Media And Entertainment, BFSI, Retail, Education, IT And Telecom, Other End-Users
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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