Health Care Social Media Market Size, Share Analysis, Growth Trends And Global Forecast To 2033

The health care social media market size has grown strongly in recent years. It will grow from $12.4 billion in 2023 to $13.45 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to rising patient empowerment, regulatory environment, health awareness campaigns, collaboration and knowledge sharing, patient-centric care.

The health care social media market size is expected to see strong growth in the next few years. It will grow to $19.27 billion in 2028 at a compound annual growth rate (CAGR) of 9.4%. The growth in the forecast period can be attributed to telehealth integration, global health crisis impact, virtual communities and support groups, evolving regulatory landscape, mental health emphasis. Major trends in the forecast period include AI and data analytics integration, technological advancements, increasing digitalization in healthcare, gamification for health promotion, AI and chatbots for healthcare support.

Market Overview -
Healthcare social media refers to online media platforms used for connecting with consumers and healthcare experts. It helps interact with patients, share relevant information, build the brand, enhance reputation, and reduce costs through advertising budgets, crisis communications, transparency in healthcare quality, and patient safety.

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Internet And Social Media Driving Health Care Awareness
The increase in internet and social media usage is expected to propel the health care social media market. The use of the internet is expanding to create new business practices and customer experiences to meet shifting company and market needs. The demand for social media is increasing due to growing internet penetration, rising subscriptions to social media, improved communication needs, and others. During the COVID-19 pandemic, smartphones, social media, and internet use dramatically increased due to long quarantine periods and work-from-home scenarios. This increase in social media and the internet has contributed to the rise in health care social media use due to its increased user experience that provides tools for medical practitioners to share more information, discuss health care policies, and raise health awareness. For instance, according to a report by the International Telecommunication Union (ITU), a United Nations specialized agency for matters related to information and communication technologies, during the COVID-19 pandemic, the number of internet users increased from 4.1 billion in 2019 to 4.9 billion in 2021. Therefore, rising internet and social media usage will drive the health care social media market.

Competitive Landscape -
Major companies operating in the health care social media market report are Mayo Clinic, Cleveland Clinic, Johns Hopkins Medicine, WebMD Health Corp., Medici Health Corporation, CareHubs Inc., Doximity Inc., QuantiaMD Inc., Healthline Media Inc., Figure Eight Federation Inc., HealthLoop Inc., PatientsLikeMe Inc., HealthTap Inc., WEGO Health Inc., MyHealthTeams Inc., MedHelp Inc., HealthBoards Inc., DailyStrength Inc., Sermo, Student Doctors Network Inc., Nurse Zone Inc., CureTogether Inc., MomMD LLC, HealthUnlocked, Orthomind LLC, All Nurses Inc., Medscape Inc., Doctella Inc., Inspire Health Network Inc., Smart Patients LLC

Growing Popularity Of Technological Advancements In Health Care Social Media
Technological advancement is a key trend gaining popularity in health care social media. Health care social media information technology offers several prospects for enhancing and altering healthcare, such as improving clinical outcomes, facilitating care coordination, increasing practice efficiencies, and collecting data over time. Major companies operating in the healthcare social media market are advancing towards technological advancement of healthcare social media platforms as it helps healthcare professionals to learn and educate patients and their families. For instance, in July 2021, LiveWorld, a US-based digital agency specializing in social media and technology solutions, launched a dedicated Healthcare Professional (HCP) social media practice to support the emerging needs of pharma brands. This new initiative aims to improve non-personal promotion (NPP), sustain medications and innovations, and foster productive interactions with healthcare providers.

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Key Segments -

The health care social media market covered in this report is segmented -

1) By Component: Hardware, Software, Services
2) By Product: YouTube, Twitter, Instagram, Facebook, Tumblr, Snapchat
3) By End Users: Hospitals, Medical Professionals, Research Institutes, Biotechnology Companies, Patients, Others End Users

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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