Pasta and Couscous Market Size, Share,Industry, Forecast and outlook (2024-2031)

The global pasta and couscous market has witnessed significant growth and transformations over the years, with various factors influencing its dynamics. Consumers are highly adopting these as in there due to their convenience, and the demand for pasta and couscous is increasing as the demand for sustainable and eco-friendly products. Hence, such factors can help in driving the global pasta and couscous market.Furthermore, many manufacturers are focusing on producing and launching high-quality products to attract larger consumer bases. For instance, in October 2020, Barilla launched a legume pasta range made of only one simple ingredient - either 100% Red Lentil Flour or 100% Chickpea Flour. Both variants are high in protein and fiber, are gluten-free, and have the taste and texture. Hence, such products can help in increasing the adoption rate.

The pasta segment holds the maximum share in the global pasta and couscous market, as well as the Europe region has the largest market share due to the increase in product launches and strategic expansions of major manufacturing companies, the region remains the largest producer and consumer of global pasta and couscous market.

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Market Dynamics

The trend for plant-based diets and the vegan population is increasing, for instance, according to the World Animal Foundation's most recent data of 2023, there, are 88 million vegans in the world. Hence, such an increase in veganism helps drive the popularity of the pasta and couscous market.

Furthermore, as the demand for plant-based products is increasing, many companies are launching products to expand their market growth. For instance, in September 2023, Samyang Foods launched Tangle, which is tangle bulgogi alfredo tangluccine, an instant pasta with flavors inspired by traditional Korean flavors. Hence, such products can help in increasing the market growth.

Rising Demand for Product launches Consumers are highly adopting these pasts and couscous as they provide numerous health benefits and convenience. Companies continually introduce new probiotic products to diversify their offerings. This includes a range of traditional and convenience foods. Hence, it can help in increasing the market growth.

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Segment Analysis

The global pasta and couscous market is segmented based on product type, form, distribution channel, raw material, and region.Increase in Demand For Convenient FoodsThe pasta segment holds the maximum share of the global pasta and couscous market, due to hectic lifestyles, consumers are highly adopting these convenient and ready-eat foods, also pasta offers a good source of carbohydrates, and is low in fat, Some types of pasta are enriched with essential nutrients like iron and various B-vitamins. Hence, such factors can help in increasing the market growth.

Furthermore, many manufacturers are focusing on producing innovative products to attract larger consumer bases. For instance, in March 2023, GOODLES company launched Dry Noodles. Three new pasta are Lucky Penne (Penne); Loopdy-Loos (Cavatappi) and Curveballs (Pipette). These dry noodles boast a well-balanced nutritional profile with every serving providing 10g of protein, 7g of fiber with prebiotics, 21 nutrients from plant sources, fewer net carbs, and are a low Glycemic Index food. Hence such products can help in increasing the market growth.

Competitive Landscape

The major global players in the market include The Hain Celestial Group, Inc., Valeo Foods Group Limited, Pastificio Antonio Pallante S.R.L., Pasta Foods Ltd., US Durum Products Ltd., Regina Pasta & Food Industries, Nestle S.A., Ebro Foods S.A, Weikfield Foods Pvt. Ltd., and ITC Foods Limited.

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