Antivirus Software Market 2024 | Insight And Segments Analysis Report

The antivirus software market size has grown steadily in recent years. It will grow from $4.09 billion in 2023 to $4.23 billion in 2024 at a compound annual growth rate (CAGR) of 3.5%. The growth in the historic period can be attributed to rise in cybersecurity threats, increased connectivity and internet usage, data privacy concerns, business and financial risks, government and regulatory compliance.

The antivirus software market size is expected to see steady growth in the next few years. It will grow to $5.1 billion in 2028 at a compound annual growth rate (CAGR) of 4.8%. The growth in the forecast period can be attributed to ransomware and advanced persistent threats (APTs), integration with endpoint security, IoT security concerns. Major trends in the forecast period include ransomware protection and mitigation, mobile security solutions, security automation and orchestration, identity protection and phishing prevention, regulatory compliance and data privacy features.

Market Overview -

Antivirus software refers to a software tool that are used to protect computers from viruses by scanning, detecting, and removing them. Most antivirus software operates in the background once downloaded, providing real-time protection against virus attacks. All programs behavior is monitored by the anti-virus software, which flags any questionable behavior.

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Surging Number Of Cyberattacks To Drive Market Growth

The increasing number of cyber-attacks is expected to propel the growth of the antivirus software market in the coming years. A cyberattack is a cyberspace-based attack aimed at disrupting, disabling, destroying, or manipulating a computer or other device intentionally. There is an increase in hacking and data breaches in computers, laptops, and mobiles using viruses or malware. Antivirus software can block or prevent the virus or malware from entering the device and prevents cyberattacks. For instance, in February 2023, according to the Australian Cyber Security Centre, an Australia-based cyber security agency, the cybercrime reports received in 2022 were 76,000, an increase of nearly 13% from the previous financial year. Therefore, the increasing number of cyber-attacks drives the market for antivirus software.

Competitive Landscape -

Major companies operating in the antivirus software market report are Tencent Holdings Limited, Fortinet Inc., Symantec Corporation, McAfee LLC, Trend Micro Incorporated, Qihoo 360 Technology Co. Ltd., Bitdefender S.R.L., CrowdStrike Inc., Avira Operations GmbH & Co. KG, Avast Software s.r.o., Kaspersky Lab AO, ESET spol. s r.o., Trustwave Holdings Inc., Quick Heal Technologies Limited, ConnectWise LLC, Webroot Inc., SentinelOne Inc., Microsoft Corporation, Comodo Cybersecurity Inc., Cheetah Mobile Inc., Panda Security S.L., F-Secure Corporation, AVG Technologies CZ s.r.o., Sophos Limited, G DATA CyberDefense AG, OneLogin Inc., Lavasoft Limited, AhnLab Inc., Rising Antivirus International Co. Ltd., Jigsaw Security Enterprise LLC

Cloud-Based Antivirus Transforming The Antivirus Software Market

Cloud-based antivirus is a trend gaining popularity in the antivirus software market. Cloud antivirus or cloud-based antivirus is a solution that offloads the work to a cloud-based server instead of bogging down the computer with an antivirus suite. Cloud antivirus protects PCs, laptops, and mobile devices by providing behavioral-based screening and updating malware software capable of transferring data. For instance, according to Tracxn Technologies Limited, an India-based software company report in 2021, major companies including Malwarebytes, Avast, Panda Security, Qihoo 360 Technology, AVG Technologies are using cloud-based antivirus solutions.

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Key Segments -

The antivirus software market covered in this report is segmented -

1) By Type: Computers, Tablets, Smart Phones, Other Types
2) By Operating System: Windows, MAC, Android Or IOS Or Linux
3) By End User: Corporate, Personal, Government

Key highlights covered in the report -

1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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