DAFFY’S GIN CELEBRATE INTERNATIONL MARTINI DAY WITH WORLD’S MOST EXPENSIVE MARTINI

Raise a £50k glass with a twist this International Martini Day – Sunday 19th June

Daffy’s, the award-winning small batch premium gin, is raising a £50,000 glass with the world’s most expensive martini - served with a gin-spirational eight-day trail across the globe.

Now available at London’s best Independent gin bar**, Merchant House, until the end of the month, the Daffy’s Ginscapade will take customers on a luxurious trip of a lifetime - visiting some of the locations where the exotic botanicals that make the best London Dry Gin in the world* are grown.

Jetting off in style with private planes and chartered yachts at their disposal, customers who purchase the exclusive martini will be able to experience first-hand, Daffy’s founders’ spirit of adventure and love of travel. With Daffy’s made from eight carefully selected botanical ingredients, the bespoke trip curated by premium concierge service Travel 360, includes stop-offs in Morocco, home of the floral scented orris root and coriander seeds, and the Balkan States where Daffy’s juniper is sourced.

To guarantee every drink is perfect, Daffy’s senior mixologist and brand ambassador, will also drop by along the route, transforming the trip into the ultimate tailor-made Daffy’s cocktail experience. From building bespoke cocktails in New York’s chicest bars, to creating a one of a kind Daffy’s blend, infused with fresh ingredients selected at the Moroccan botanical farm, each creation will be individually designed to compliment guests’ flavour profile and preferences. Your very own personal mixologist on call.

Departing from London, the first stop is New York, home to the artist, Robert E. McGinnis, famed for creating the iconic James Bond and Breakfast at Tiffany’s movie posters - and most recently, Daffy’s beautiful bottle artwork. Known as the city that never sleeps – you’ll have a dedicated nightlife concierge on hand to ensure VIP access to the most exclusive haunts.

From New York, customers will fly first class to the Balkan States – home to the botanical that makes gin a gin, juniper – then set sail on a private yacht, gliding through the Adriatic Sea visiting the jaw dropping bay of Kotor en route to Montenegro’s world famous Aman Sveto.

Ever wondered what gives gin its floral notes? Travel to Marrakesh via private jet where Daffy’s orris root is sourced – the roots of Iris germanica and Iris pallida which are dried and used to give Daffy’s its complexity of flavour . Upon arrival, guests will be chauffeured to the majestic Atlas Mountains, to spend three nights in Kasbah Tamadot, Richard Branson’s most luxurious destination yet – staying full board in a Berber Tent at, with an exceptional dining and drinks experience.

Chris Molyneaux, founder and MD of Daffy’s Gin, said: “We’ve travelled the world to source the best quality ingredients to ensure Daffy’s is the smoothest and most balanced London Dry Gin in the world. Thanks to our ‘Ginscapade’, our customers can now travel in our footsteps and experience the adventure.

“Anyone who purchases the tipple at Merchant House is in for the ride of their lives, not only will they get to see first-hand the stunning locations where our botanicals are sourced, but they’ll also experience the Daffy’s jet set lifestyle – from private jets and yachts to eating and drinking in the world’s best venues. We’ll raise a £50,000 toast to that.”

Nate Brown, co-founder of the London Bar Consultants, added: "We are delighted to be offering this once in a lifetime experience at Merchant House. Daffy’s Gin continues to be one the finest on the market, and we are so pleased to be involved in something so special which delves into the internationalism of the Gin."

At the end of the journey, expect to be supremely well-rounded and quenched with culture – much like Daffy’s.

To purchase Daffy’s ‘martini – with a twist of travel’ visit Merchant House from now until- 30 June, priced at £50,000. To view the itinerary please visit www.daffysgin.com/blog.

www.daffysgin.com @DaffysGin

*Winner, Gold, London Dry Gin, International Wine & Spirits Competition 2015
**Winner, Best Gin Bar (Independent), Think Gin Awards 2016

Bottles of Daffy’s can be purchased online www.daffysgin.com priced £34.99 for 70cl.

UK stockists include Waitrose, Harvey Nichols, Fortnum & Mason, Harrods and select independent retailers.

An introduction to the world’s best gin…*

An unrivalled masterpiece, Daffy’s Gin is so smooth and flavoursome it can be uniquely enjoyed neat over ice. It was this essence of perfection which inspired Robert McGinnis’ beautiful bottle design – creating the Goddess of Gin, akin to the timeless beauties he previously depicted in some of history’s most iconic film posters (Breakfast at Tiffany’s, James Bond etc.).

Established by master distiller Chris Molyneaux and his wife Mignonne in 2014 and crafted in small, single batches, Daffy’s adopts the world’s best ingredients and a distillation process close to that of a fine single malt, using an ancient copper pot still.

A gin with its roots in Scotland, Daffy’s represents its founders’ flair for adventure, taking them across the globe to source the botanicals which set this gin apart; Lebanon for mint leaves, Southern Spain for lemon peel – and not forgetting the ingredient which makes a gin a gin, with juniper from the Balkan States.

The finishing touch: a precise 43.4% bottling strength. The result: a perfect balance of strength and flavour – any stronger and the notes become too potent, any weaker and the balance and complexity is diluted.

At the end of its distillation journey, Daffy’s Gin is supremely well-rounded and smooth, with a long finish and notes of citrus, spice, caramel and toffee.

48/4 Albion Street
Glasgow
G1 1LH

This release was published on openPR.