Vitamins & Herbal Dietary Supplements Market Size,Regional Status and Outlook (2024-2031)

The growing threat of various health concerns has led to increased consumer interest in personal health and nutrition. Manufacturers are incorporating various nutrients such as vitamins and minerals in functional foods, resulting in the rapid popularity of these products. Vitamins & herbal dietary supplements help in proving the required daily dietary intake of certain nutrients and provide optimal health to the user.

The rise in the prevalence of lifestyle disorders and chronic diseases is increasing the demand for healthy supplements to maintain a healthy lifestyle. Vitamins & herbal dietary supplements are made from natural sources and provide ultimate health advantages. The increased consumer awareness about the nutritional and healthy benefits of the vitamins & herbal dietary supplements boost their demand in the market.

The launch of new and innovative dietary supplements is gaining global population attention with its health benefits and convenient nature. For instance, in February 2022, Amway India announced the launch of nutrition supplements in the form of and jellies to attract consumers who are looking for on-to-go nutritional supplements.

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Market Dynamics

The rising health and wellness awareness among the global population positively impacted the market for nutraceuticals such as dietary supplements. Vitamins & herbal dietary supplements are made from various herbs and botanicals adding high-value advantages to the product. The numerous health benefits associated with the consumption of these products help in the wide expansion of the market.

The increasing number of cases of chronic diseases is motivating consumers to adopt additional nutritional support to maintain good health conditions. Dietary supplements are used as complementary medicine to reduce various health risks. Further, with the rapid increase in the aging population, the need for dietary supplements is also increasing to support elderly health.

The vitamins & herbal dietary supplements help in maintaining good health conditions and prevent certain health risks by providing necessary nutrient support. These products are available in various forms such as gels and powders to support medical and additional supplementation of the body. Further, the lifestyle changes and increased affordability of the population fuel the market growth.

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Segment Analysis

The global vitamins & herbal dietary supplements market is segmented based on type into probiotics, enzymes, amino acids, vitamins, minerals and herbal supplements. The vitamin segment of the global market accounted for the largest share due to increasing vitamin deficiencies among the population. Global populations of all age groups are suffering from one or the other vitamin deficiency.

According to UNICEF 2022, vitamin A is the leading cause of preventable childhood blindness. UNICEF stated that two in three children are in need to be protected from Vit A deficiency with high-dose Vit A supplementation. According to the Cleveland Clinic Organization 2022, about 1 billion people globally are deficient in vitamin D, with 50% of cases having vitamin D insufficiency.

Competitive Landscape

The major global players in the market include Nestle, Herbalife International of America Inc., Binova Lifesciences, NBTY Inc., Biovencer, Glanbia, Nature Sunshine, Nature's Essentials, Pure Encapsulation and Cargill Inc.

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