Press release
Neuromarketing Market Valued US$ 2.99 Billion and Projected Grow at 8.5% CAGR by 2032
Neuromarketing Market
Neuromarketing is any marketing or market research activity that uses neuroscience methods and techniques to study and analyze how people's brains respond to advertising and other brand-related messages. It aims at discovering customer needs, motivations and preferences that traditional techniques such as focus groups and surveys can't reveal.
๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ ๐ ๐ซ๐๐ ๐๐๐ฆ๐ฉ๐ฅ๐ ๐๐๐ ๐จ๐ ๐ญ๐ก๐ ๐๐๐ฉ๐จ๐ซ๐ญ: https://www.polarismarketresearch.com/industry-analysis/neuromarketing-market/request-for-sample
The technology for neuromarketing is primarily divided into two groups: those that measure the brain's neurological activity and the ones that infer neurological responses by proxy. The former includes SST, fMRI, and EEG, whereas the latter takes the form of facial coding, eye tracking, and biometric data such as heart rate monitoring.
Neuromarketing assists marketers with identifying customer responses to different marketing materials, developing new strategies, enhancing customer experience, and increasing sales. Also, it can be used to gain a competitive advantage in the specific sector. Neuromarketing finds end uses in BFSI, retail brands, market research, and scientific institutions. It's typically used for product design testing, UX testing, cross-platform testing, audio brand testing, and rebranding.
๐๐ซ๐จ๐ฆ๐ข๐ง๐๐ง๐ญ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐๐ฅ๐๐ฒ๐๐ซ๐ฌ
The neuromarketing market is characterized by a diverse landscape of industry participants providing a wide range of services and solutions. Key players are continuously investing in advanced technology to improve the accuracy and efficiency of neuromarketing research. Some of the
major players operating in the industry are:
โข Nielsen Consumer Neuroscience
โข Emotion Research LAB
โข iMotions
โข Neuro-Insight
โข Noldus Information Technology
โข Neural Sense (Pty) Ltd
โข NVISO SA
โข Cadwell Industries Inc.
โข Neurons Inc India
โข OptimalHRGroup Neuromarketing
๐๐ฎ๐ฒ ๐ญ๐ก๐ข๐ฌ ๐๐ซ๐๐ฆ๐ข๐ฎ๐ฆ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐๐๐ฉ๐จ๐ซ๐ญ: https://www.polarismarketresearch.com/buy/3714/2
๐๐๐ ๐ฆ๐๐ง๐ญ๐๐ฅ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ
๐๐๐ฌ๐ญ ๐๐๐๐ก๐ง๐ข๐ช๐ฎ๐ ๐๐ฒ๐ฉ๐
โข Semantic Priming
โข Affective Priming
โข Implicit Association Test (IAT)
๐๐ฒ ๐๐๐๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ
โข Functional Magnetic Resonance Imaging (FMRI)
โข Electroencephalography (EEG)
โข Eye Tracking
โข Positron Emission Tomography (PET)
โข Magneto Encephalography (MEG)
โข Others
๐๐๐ ๐ข๐จ๐ง๐๐ฅ ๐๐ฏ๐๐ซ๐ฏ๐ข๐๐ฐ
โข North America (U.S., Canada)
โข Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
โข Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
โข Latin America (Brazil, Mexico, Argentina)
โข Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)
๐๐ฅ๐ข๐๐ค ๐ก๐๐ซ๐ ๐ญ๐จ ๐๐๐๐๐ฌ๐ฌ ๐ญ๐ก๐ ๐ ๐ฎ๐ฅ๐ฅ ๐๐๐ฉ๐จ๐ซ๐ญ: https://www.polarismarketresearch.com/industry-analysis/neuromarketing-market
๐๐๐ฎ๐ซ๐จ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฉ๐จ๐ซ๐ญ ๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ
โข Implicit Association Test (IAT) segment dominated the market with largest market share due to its widespread adoption across various industries.
โข Functional Magnetic Resonance Imaging (FMRI) segment accounted for largest market share due to its ability to provide detailed insights of brains.
โข Retail/consumer brand segment held the maximum market share due to increasing focus on understanding consumer behavior.
โข North America region dominated the market due to its significant investment in market research and advertising.
โข The global players include Nielsen Consumer Neuroscience, Emotion Research LAB, iMotions, Neuro-Insight, NVISO SA, Cadwell Industries Inc., Neurons Inc India, and OptimalHRGroup Neuromarketing.
๐๐จ๐ซ๐ ๐๐ซ๐๐ง๐๐ข๐ง๐ ๐๐๐ญ๐๐ฌ๐ญ ๐๐๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐ฒ ๐๐จ๐ฅ๐๐ซ๐ข๐ฌ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฌ๐๐๐ซ๐๐ก:
๐๐ ๐๐ข๐ฅ๐ค ๐๐๐ซ๐ค๐๐ญ: https://www.openpr.com/news/3418711/a2-milk-market-share-to-rise-at-11-6-cagr-to-reach-usd-5-79
๐๐ฅ๐ข๐ฏ๐ ๐๐ข๐ฅ ๐๐๐ซ๐ค๐๐ญ: https://www.openpr.com/news/3418725/olive-oil-market-anticipates-a-valuation-of-usd-20-03-billion
๐๐ข๐ฆ๐๐ก๐ข ๐๐๐ซ๐ค๐๐ญ: https://www.openpr.com/news/3418751/kimchi-market-projection-usd-6408-65-million-valuation
๐๐๐ฐ๐๐ญ๐๐ซ๐ข๐ง๐ ๐๐ฎ๐ฆ๐ฉ๐ฌ ๐๐๐ซ๐ค๐๐ญ: https://www.openpr.com/news/3418763/dewatering-pumps-market-envisioned-at-usd-11-626-93-million
๐๐๐๐ฅ๐ญ๐ก๐๐๐ซ๐ ๐๐ข๐ฆ๐ฎ๐ฅ๐๐ญ๐ข๐จ๐ง ๐๐๐ซ๐ค๐๐ญ: https://www.openpr.com/news/3418763/dewatering-pumps-market-envisioned-at-usd-11-626-93-million
๐๐จ๐ง๐ญ๐๐๐ญ ๐๐ง๐๐จ:
Polaris Market Research
30 Wall Street, 8th Floor,
New York City, NY 10005,
United States
Phone:+1-929 297-9727
Email: sales@polarismarketresearch.com
๐๐๐จ๐ฎ๐ญ ๐๐ฌ:
Polaris Market Research is a worldwide market research and consulting organization. We give unmatched nature of offering to our customers present all around the globe across industry verticals. Polaris Market Research has expertise in giving deep-dive market insight along with market intelligence to our customers spread crosswise over various undertakings. We at Polaris are obliged to serve our different client base present over the enterprises of medicinal services, healthcare, innovation, next-gen technologies, semi-conductors, chemicals, automotive, and aerospace & defence, among different ventures present globally.
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