Neuromarketing Market Valued US$ 2.99 Billion and Projected Grow at 8.5% CAGR by 2032

New York, April 02, 2024 (Polaris Market Research) The demand for Neuromarketing is projected to rise as more and more organizations prioritize innovative and customer-centric marketing strategies that improve customer loyalty, retention, and satisfaction. The global Neuromarketing Market was valued at USD 1.44 Billion in 2023 and is expected to grow to USD 2.99 Billion by 2032, exhibiting a CAGR of 8.5% during the forecast period of 2024 to 2032.

Neuromarketing is any marketing or market research activity that uses neuroscience methods and techniques to study and analyze how people's brains respond to advertising and other brand-related messages. It aims at discovering customer needs, motivations and preferences that traditional techniques such as focus groups and surveys can't reveal.

𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐞𝐩𝐨𝐫𝐭: https://www.polarismarketresearch.com/industry-analysis/neuromarketing-market/request-for-sample

The technology for neuromarketing is primarily divided into two groups: those that measure the brain's neurological activity and the ones that infer neurological responses by proxy. The former includes SST, fMRI, and EEG, whereas the latter takes the form of facial coding, eye tracking, and biometric data such as heart rate monitoring.

Neuromarketing assists marketers with identifying customer responses to different marketing materials, developing new strategies, enhancing customer experience, and increasing sales. Also, it can be used to gain a competitive advantage in the specific sector. Neuromarketing finds end uses in BFSI, retail brands, market research, and scientific institutions. It's typically used for product design testing, UX testing, cross-platform testing, audio brand testing, and rebranding.

𝐏𝐫𝐨𝐦𝐢𝐧𝐞𝐧𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬

The neuromarketing market is characterized by a diverse landscape of industry participants providing a wide range of services and solutions. Key players are continuously investing in advanced technology to improve the accuracy and efficiency of neuromarketing research. Some of the
major players operating in the industry are:

• Nielsen Consumer Neuroscience
• Emotion Research LAB
• iMotions
• Neuro-Insight
• Noldus Information Technology
• Neural Sense (Pty) Ltd
• NVISO SA
• Cadwell Industries Inc.
• Neurons Inc India
• OptimalHRGroup Neuromarketing

𝐁𝐮𝐲 𝐭𝐡𝐢𝐬 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭: https://www.polarismarketresearch.com/buy/3714/2

𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐥 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬

𝐓𝐞𝐬𝐭 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞 𝐓𝐲𝐩𝐞

• Semantic Priming
• Affective Priming
• Implicit Association Test (IAT)

𝐁𝐲 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲

• Functional Magnetic Resonance Imaging (FMRI)
• Electroencephalography (EEG)
• Eye Tracking
• Positron Emission Tomography (PET)
• Magneto Encephalography (MEG)
• Others

𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰

• North America (U.S., Canada)
• Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
• Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
• Latin America (Brazil, Mexico, Argentina)
• Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

𝐂𝐥𝐢𝐜𝐤 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://www.polarismarketresearch.com/industry-analysis/neuromarketing-market

𝐍𝐞𝐮𝐫𝐨𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬

• Implicit Association Test (IAT) segment dominated the market with largest market share due to its widespread adoption across various industries.

• Functional Magnetic Resonance Imaging (FMRI) segment accounted for largest market share due to its ability to provide detailed insights of brains.

• Retail/consumer brand segment held the maximum market share due to increasing focus on understanding consumer behavior.

• North America region dominated the market due to its significant investment in market research and advertising.

• The global players include Nielsen Consumer Neuroscience, Emotion Research LAB, iMotions, Neuro-Insight, NVISO SA, Cadwell Industries Inc., Neurons Inc India, and OptimalHRGroup Neuromarketing.

𝐌𝐨𝐫𝐞 𝐓𝐫𝐞𝐧𝐝𝐢𝐧𝐠 𝐋𝐚𝐭𝐞𝐬𝐭 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 𝐛𝐲 𝐏𝐨𝐥𝐚𝐫𝐢𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:

𝐀𝟐 𝐌𝐢𝐥𝐤 𝐌𝐚𝐫𝐤𝐞𝐭: https://www.openpr.com/news/3418711/a2-milk-market-share-to-rise-at-11-6-cagr-to-reach-usd-5-79

𝐎𝐥𝐢𝐯𝐞 𝐎𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭: https://www.openpr.com/news/3418725/olive-oil-market-anticipates-a-valuation-of-usd-20-03-billion

𝐊𝐢𝐦𝐜𝐡𝐢 𝐌𝐚𝐫𝐤𝐞𝐭: https://www.openpr.com/news/3418751/kimchi-market-projection-usd-6408-65-million-valuation

𝐃𝐞𝐰𝐚𝐭𝐞𝐫𝐢𝐧𝐠 𝐏𝐮𝐦𝐩𝐬 𝐌𝐚𝐫𝐤𝐞𝐭: https://www.openpr.com/news/3418763/dewatering-pumps-market-envisioned-at-usd-11-626-93-million

𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐒𝐢𝐦𝐮𝐥𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭: https://www.openpr.com/news/3418763/dewatering-pumps-market-envisioned-at-usd-11-626-93-million

𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐈𝐧𝐟𝐨:

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This release was published on openPR.