Water enhancers Market Size, Share & Trends Analysis Report and Segment Forecast (2024-2031)

Drinking water is always important for normal body functions. It maintains the body temperature, keeps the body hydrated and maintains normal health conditions. There is a rising trend for nutritious and healthy water. Increasing shifts in consumer preference towards healthier and natural hydration products positively affect the market growth.Increased awareness of the health impacts of carbonated beverages is driving people towards water enhancers, the drink loaded with essential nutrients. Increasing health and wellness trends and rising disposable incomes may drive the market for water enhancers. Many promotional activities by celebrities and influencers support the market growth.

Most of the popular brands are entering the water enhancers field, making it easier for the product to expand in the market. Various acquisitions and product launches by the key layers of the market boost the market growth. Manufacturers are inducing natural and functional ingredients into the products to provide healthy benefits for consumers. In addition, the technological advancements in processing and packaging of water enhancers boost the market growth.

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Market Dynamics

People consume sugary products for refreshment and wide flavors. With the increased awareness regarding the health concerns associated with sugary beverages, consumers are looking for healthier options to hydrate and refresh themselves. Sugary and carbonated beverages lead to severe health issues like diabetes and obesity. With the increased prevalence of such diseases, consumers are searching for alternative products for hydration.Water enhancers provide the satisfaction of a beverage with greater nutritional value, without any sugars or calories within it. They are loaded with many functional ingredients to provide the body beyond hydration. Vitamins, minerals and other various functional ingredients make it a healthier substitute for other beverages. Manufacturers are developing new products with natural sweeteners and highlighting the zero-sugar and zero-carb factors to attract health-conscious consumers.Rising Demand for Convenience Food Products Changing consumer preferences towards innovative and convenient products to boost their health and nutrition positively drives the water enhancer market. Water enhancers are available in powder, drops and liquid form.

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Segment Analysis

The global water enhancers market is segmented based on source, ingredients, category, product, type, flavor, sales channel, application, end-user and region.New and Innovative FlavorsThe global water enhancers market is segmented into nutritional, non-nutritional, flavored and enhanced based on their type. The flavored water enhancer segment holds the larger segment due to the higher acceptability of consumers. People crave tasty and healthy products. The various flavors available in water enhancers make the greater expansion of the segment.

The new product launches by the manufacturers boost the segemnt growth. In July 2022, the food and beverage manufacturing company, DreamPak, introduced Enhanca Hydrate, a water flavor enhancer. The product is rich in electrolytes, and various flavors of product offerings include watermelon, tangerine, mixed berry and others.

Competitive Landscape

The major global players in the market include Pepsico, Nestle S.A., Coco-Cola Company, Dyla LLC, Keurig Dr Pepper, Beyond Water, Abchiale Technologies, Sweet Leaf, Koninklijke DSM N.V. and Ocean Beverages.

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