Global Instant Coffee Market Forecasted to Reach $69.2 Billion by 2033

The global instant coffee market is expected to grow rapidly, with a compound annual growth rate (CAGR) of 5% between 2023 and 2033. According to Fact.MR, a prominent provider of market research and competitive information, global demand for instant coffee is predicted to increase, reaching US$ 69.2 billion by the end of 2033.

Instant coffee is a quick and practical alternative, requiring just the addition of an instant coffee sachet to boiling water for preparation. The increasing rate of urbanisation, combined with changing lifestyles, is driving demand for instant coffee, particularly among younger demographics around the world. These populations are drawn to instant coffee because it is convenient. Furthermore, the ongoing trend of modernization contributes significantly to the growing demand for instant coffee in diverse countries.

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In developing economies, there is an increase in demand for coffee consumed at home. Convenience in coffee preparation and changing lifestyles are driving consumers to choose instant coffee. Coffee is eaten to reduce fat, increase microbiota diversity, provide critical nutrients, and boost energy. Many people are addicted to coffee and rely on it to keep awake at work. Thus, due to the frenetic work culture, organisations and workplaces ensure that employees have quick access to instant coffee facilities. Consumers also prefer to bring their coffee with them due to the growing popularity of on-the-go cuisine.

Techniques for Crafting Instant Coffee

Instant coffee, derived from roasted or manufactured coffee beans, has gained global traction due to its convenient and expedient preparation process, amidst the growing influence of fresh coffee preferences worldwide. The increasing popularity of instant coffee signifies a shift from traditional coffee consumption to the adoption of premium instant variants.

Two primary methods are utilized in the preparation of instant coffee:

1. Spray Drying: This technique involves spraying coffee extract into hot air, rapidly drying the droplets to form small granules or fine powder.

2. Freeze Drying: Here, coffee extracts are frozen and then segmented into smaller pieces before undergoing low-temperature drying in a vacuum environment.

List of Key Companies Profiled in The Report

• Jacobs Douwe Egberts B.V.
• Starbucks Corporation
• The J.M. Smucker Company
• The Kraft Heinz Company
• Tata Global Beverages Ltd.
• Nestle
• Trung Nguyen
• Matthew Algie Company Limited
• Others

Rising Global Demand for Instant Coffee

The surge in demand for flavored coffee variants reflects consumers' growing preference for unique and authentic tastes, driving the premiumization of instant coffee. Both local brands and multinational corporations are capitalizing on this trend, offering a diverse range of flavors to cater to varying consumer preferences. Additionally, the affordability and convenience of single-serve instant coffee packets have contributed to their rising popularity among households, restaurants, hotels, and cafes. As the global coffee-drinking population continues to expand, fueled by shifting food patterns and lifestyles, the demand for flavored instant coffee is expected to further escalate in the coming years.

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Competitive Landscape

The competitive landscape within the instant coffee market is characterized by prominent players actively expanding their global presence and introducing innovative products to drive sales over the next decade.

For example:

• In June 2022, GEA commenced the installation of a production facility in Espirito Santo, Brazil, aimed at manufacturing two complete lines of spray-dried and freeze-dried instant coffee for OFI (Olam Food Ingredients). Scheduled to begin production in 2023, this plant will cater to the demand for instant coffee, utilizing conilon beans similar to robusta, prevalent in the region.

• A significant portion of Blue Bottle Coffee is under Nestle's ownership. In October 2022, the company unveiled an instant espresso product, allowing consumers to craft premium beverages at home without the need for brewing expertise or expensive coffee machines.

• In July 2021, Starbucks and Nestle collaborated to launch ready-to-drink (RTD) coffee beverages across Latin America, Oceania, and Southeast Asia, leveraging their combined strengths in the coffee industry.

• March 2020 saw the introduction of Cusa Coffee by Cusa Tea, utilizing an evaporative dehydration process similar to their tea production. This innovative product offers convenient instant coffee packets capable of preparing an 8-ounce cup of brewed coffee within 3 seconds.

• Nestle announced the launch of Starbucks premium instant coffee in February 2020, featuring dark and medium roast variants. Available in regions such as the United Kingdom, South Africa, Australia, Thailand, Brazil, and others, these products are offered in both single-serve and multi-serve formats, catering to diverse consumer preferences and needs.

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About Fact.MR:

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. Spanning a wide range - from automotive & industry 4.0 to healthcare, technology, chemical and materials, to even the most niche categories.

This release was published on openPR.