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India Printer Market Shipment Tracker CY 2023

03-13-2024 11:28 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: 6wresearch

India Printer Market Overview

India Printer Market shows diminishing trend, with a 20.7% decrease in Q4 2023 as compared to Q3 2023, according to the latest research from 6Wresearch.

India Printer Market Shipment Volume by Players (CY2023)

According to Ravi Bhandari, Head of Consumer Insights and Transformation Strategy, 6wresearch, HP attained the supreme position in the Q4 2023 with a 36.2% share. HP was followed by Epson with a 31.1% share. Other major players in the India Printer Market are Canon (19.7%), Brother (9.1%), among others.

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In terms of growth, Epson is the fastest-growing brand in India Printer Market registering over 34.0% growth as compared to Q3 2023.

India Printer Market Concentration Analysis (CY2023)

In terms of the Herfindahl Index, which gauges market competitiveness, the India Printer Market exhibited a Herfindahl index of 2753 in Q4, maintaining a concentrated market trend. However, it registered an decrease in concentration in Q4 as compared to Q1. Furthermore, as compared to Q3, HHI decreased slightly, indicating a decrease in market concentration.

India Printer Market Model Analysis (Q3 VS Q4, CY2023)

The L3250 model from Epson has the highest share of quantity in Q4 2023, followed by L3210 model from Epson. Other major models are Canon Pixma G2010, HP Smart Tank 585, HP P1108, among others.

India Printer Market Segment Analysis (CY2023)

By Price, Below 20k segment acquired the prominent position in the market with a 61.1% share in Q4 2023, followed by Between 20k to 40k segment with a 30.3% market share.
By Print Technology, Inktank segment attained the leading position in the India Printer Market in Q4 2023 accounting for 33.8% share, followed by Laserjet segment with a 28.4% share.

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