Press release
Functional Water Market worth $39.91 billion by 2030, growing at a CAGR of 11.42% - Exclusive Report by 360iResearch
The "Functional Water Market by Product (Flavored Functional Water, Unflavored Functional Water), Type (Botanicals, Minerals, Oxygen), Packaging, Distribution Channel - Global Forecast 2024-2030" report has been added to 360iResearch.com's offering.The Global Functional Water Market to grow from USD 18.71 billion in 2023 to USD 39.91 billion by 2030, at a CAGR of 11.42%.
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Functional water is an enhanced beverage modified to provide additional benefits beyond basic hydration with added vitamins, minerals, and herbs to support specific health claims and improve overall well-being. The demand for functional water is increasing to address particular health concerns, boost energy levels, improve mental performance, aid in weight loss, and support various other aspects of a healthy lifestyle. Functional waters have increasingly become the preferred hydration choice for athletes and sportspersons for multiple reasons, including improved athletic performance, enhanced recovery, targeted nutrient delivery, and overall health benefits. Functional water is often fortified with vitamins and minerals essential for maintaining energy levels and combating oxidative stress caused by intense workouts. Using premium components such as vitamins, minerals, electrolytes, antioxidants, botanical extracts, and probiotics causes higher prices of functional water due to limited sources or complex extraction methods. In addition, the inefficient recycling processes, pollution from the manufacturing and transportation of plastic bottles, and contamination issues during recycling poses environmental concerns related to recycling functional water bottles, negatively impacting the growth of the functional water market. However, introducing eco-friendly materials and biodegradable plastics with minimalistic packaging designs has expanded customer preference toward functional water portfolios. Moreover, functional water manufacturers are increasingly focusing on deploying their offerings on eCommerce platforms to enhance brand visibility, customer reach, and overall business performance, further improving the availability of novel products worldwide.
The increasing consumer awareness toward energy-boosting capabilities and vitamin content, penetration of convenient on-the-go beverages, and ongoing novel product development have expanded the demand for functional water products in the Americas. The government standards in the Americas ensure the safety and efficiency of functional water. The rapid growth in sport participation activities, significant penetration of eCommerce platforms, and introduction of botanicals in the product portfolios have supported the development and distribution of functional water in the Asia-Pacific region. The functional water market in Europe, the Middle East, and the African region is evolving due to the increasing customer preference for healthier beverages and manufacturers' focus on developing innovative functional beverages. Government standards ensuring nutrient levels, labeling, and safety assessment procedures for novel ingredients have standardized the functional water market in the EMEA.
Market Segmentation & Coverage:
This research report categorizes the Functional Water Market in order to forecast the revenues and analyze trends in each of following sub-markets:
Based on Product, market is studied across Flavored Functional Water and Unflavored Functional Water. The Flavored Functional Water commanded largest market share of 57.80% in 2023, followed by Unflavored Functional Water.
Based on Type, market is studied across Botanicals, Minerals, Oxygen, Proteins, and Vitamins. The Minerals commanded largest market share of 27.51% in 2023, followed by Oxygen.
Based on Packaging, market is studied across Can and PET Bottles. The PET Bottles commanded largest market share of 56.72% in 2023, followed by Can.
Based on Distribution Channel, market is studied across Offline and Online. The Offline is further studied across Convenience Stores, Specialty Stores, and Supermarket/Hypermarket. The Offline commanded largest market share of 82.39% in 2023, followed by Online.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 42.61% in 2023, followed by Europe, Middle East & Africa.
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FPNV Positioning Matrix:
The FPNV Positioning Matrix is essential for assessing the Functional Water Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).
Market Share Analysis:
The Market Share Analysis offers an insightful look at the current state of vendors in the Functional Water Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.
Key Company Profiles:
The report delves into recent significant developments in the Functional Water Market, highlighting leading vendors and their innovative profiles. These include Actiph Water Ltd, Agropur cooperative, Alkaline88, LLC, Bisleri International Pvt. Ltd., CENTR Brands Corp., Cloud Water Brands, Danone S.A., Disruptive Beverages, Inc., EARI Group, Flow Beverage Corp., Function Drinks, Gujarat Ion Exchange And Chemicals Limited, Hint Inc., HOW Water Houston, LP., JUST Goods, Inc., Karma Culture LLC, Keurig Dr Pepper, Inc., Kure Ltd., Langenburg Oxygen Water, Miami Bay Beverage Company LLC, Nestle S.A., Nirvana Water Sciences Corp., Nongfu Spring Co., Ltd., NYSW Beverage Brands, Inc., OHMG Brands Ltd, Oxigenesis, Inc., PepsiCo, Inc., Petal Beverage, LLC, Protein2o Inc., San Benedetto S.p.A., Tata Consumer Products Limited, The Coca-Cola Company, The Lemon Perfect Company, Unique Foods Canada, Waterman Engineers Australia, and WET Holdings (Global) Ltd..
Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Functional Water Market, by Product
7. Functional Water Market, by Type
8. Functional Water Market, by Packaging
9. Functional Water Market, by Distribution Channel
10. Americas Functional Water Market
11. Asia-Pacific Functional Water Market
12. Europe, Middle East & Africa Functional Water Market
13. Competitive Landscape
14. Competitive Portfolio
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Functional Water Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Functional Water Market?
3. What is the competitive strategic window for opportunities in the Functional Water Market?
4. What are the technology trends and regulatory frameworks in the Functional Water Market?
5. What is the market share of the leading vendors in the Functional Water Market?
6. What modes and strategic moves are considered suitable for entering the Functional Water Market?
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