AdTech Market worth $1,324.72 billion by 2030, growing at a CAGR of 13.07% - Exclusive Report by 360iResearch

The "AdTech Market by Offering (Services, Solutions), Advertising Type (Display Advertising, Email Advertising, Mobile Advertising), Advertising Media, Deployment Mode, Vertical - Global Forecast 2024-2030" report has been added to 360iResearch.com's offering.

The Global AdTech Market to grow from USD 560.38 billion in 2023 to USD 1,324.72 billion by 2030, at a CAGR of 13.07%.

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AdTech, or Advertising Technology, directs the use of technological tools, platforms, and solutions designed to automate, optimize, and enhance the various processes involved in the planning, creation, execution, and analysis of advertising campaigns. It contains various digital tools and strategies to improve advertisements' targeting, delivery, and performance across different online channels. AdTech involves the integration of advanced technologies, including artificial intelligence, data analytics, machine learning, and automation, to make advertising more efficient, data-driven, and measurable. The primary goal is to deliver more relevant and personalized advertising experiences to target audiences while maximizing the return on investment for advertisers. The AdTech market has experienced significant growth driven by the surge in adoption of AI Converging in Adtech and increasing utilization of smartphones for greater mobile optimization and in-app advertising. This upward growth of the market is then supported by a rise in the trend among small and large businesses to use social media promotions. However, stringent privacy regulations, security concerns, and the presence of Ad-blocking bypass solutions pose a challenge to the AdTech market by limiting the reach of digital advertising. On the other hand, emerging technologies and developments across advertising industries and the rapid growth of multimedia content on the internet create an opportunity for the AdTech market to grow in the coming years.

The Americas region, particularly North America, has witnessed a rise in mobile advertising spending as smartphone penetration increased, and advertisers are focusing on optimizing campaigns for mobile platforms to reach users on the go. According to CEIC Data, in 2022, in the U.S., the number of mobile subscribers was 372,682,000, from 361,664,000 in 2021. Programmatic advertising is prominent in the AdTech landscape in the Americas as automated data-driven ad buying and selling is a significant trend in the region. Stringent data privacy regulations, particularly in Europe, continued to shape AdTech practices, and advertisers and technology providers adapted strategies to comply with laws such as the General Data Protection Regulation (GDPR). In the Middle East, the AdTech market is driven by increasing digital transformation and a growing online population. In Africa, countries including South Africa, Kenya, and Nigeria are witnessing increased interest in programmatic advertising and mobile-centric solutions. However, in the Middle East and Africa, challenges such as limited internet access in some areas contribute to a varied landscape. The APAc AdTech market is characterized by rapid technological adoption, particularly in mobile advertising, digital marketing, and eCommerce. Localized strategies are crucial in APAC due to linguistic and cultural diversity. Video advertising is prominent in the region, fueled by the popularity of online consumption.

Market Segmentation & Coverage:

This research report categorizes the AdTech Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Offering, market is studied across Services and Solutions. The Services is further studied across Managed Services, Professional Services, Support & Maintenance, System Integration & Implementation, and Training & Consulting. The Solutions is further studied across Ad Analytics & Attribution Platforms, Ad Creative & Production Tools, Ad Exchange Platform, Ad Networks, Ad Verification & Brand Safety, Agency Trading Desks (ATD), Data Management Platform (DMP), Demand-Side Platform (DSP), and Supply-Side Platform (SSP). The Solutions is projected to witness significant market share during forecast period.

Based on Advertising Type, market is studied across Display Advertising, Email Advertising, Mobile Advertising, Native Advertising, Programmatic Advertising, and Search Advertising. The Programmatic Advertising is projected to witness significant market share during forecast period.

Based on Advertising Media, market is studied across Billboards, Digital Advertising, Magazines, Mobile Advertising, Newspapers, Outdoor Advertising, Posters, Print Advertising, Public Signs, Radio Advertising, Search Engine Advertising, Social Media Advertising, and Television Advertising. The Magazines is projected to witness significant market share during forecast period.

Based on Deployment Mode, market is studied across Cloud and On-premise. The On-premise is projected to witness significant market share during forecast period.

Based on Vertical, market is studied across BFSI, Food & Beverages, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, Retail & eCommerce, Telecom, Transportation & Logistics, and Travel & Hospitality. The BFSI is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 36.42% in 2023, followed by Europe, Middle East & Africa.

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FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the AdTech Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in the AdTech Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

Key Company Profiles:

The report delves into recent significant developments in the AdTech Market, highlighting leading vendors and their innovative profiles. These include Adform A/S, Adobe Inc., Affle International Pte Ltd., Amazon.com, Inc., Basis Global Technologies, Inc., Celtra Inc., Criteo SA, Demandbase Inc., DoubleVerify, Inc., Google LLC, InMobi Technology Services Private Limited, Innovid, LLC, Magnite, Inc., Mediaocean LLC, Meta Platforms, Inc., Microsoft Corporation, NextRoll Inc., Nexxen Group, Nickelytics, Oracle Corporation,, Quantcast International Limited, Smart AdServer SAS, Trade Desk, Inc., and Zeta Global Corp..

Key Topics Covered:

1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. AdTech Market, by Offering
7. AdTech Market, by Advertising Type
8. AdTech Market, by Advertising Media
9. AdTech Market, by Deployment Mode
10. AdTech Market, by Vertical
11. Americas AdTech Market
12. Asia-Pacific AdTech Market
13. Europe, Middle East & Africa AdTech Market
14. Competitive Landscape
15. Competitive Portfolio

The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:
1. What is the market size and forecast of the AdTech Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the AdTech Market?
3. What is the competitive strategic window for opportunities in the AdTech Market?
4. What are the technology trends and regulatory frameworks in the AdTech Market?
5. What is the market share of the leading vendors in the AdTech Market?
6. What modes and strategic moves are considered suitable for entering the AdTech Market?

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