Real Time Bidding (RTB) Market Outlook 2024: Exclusive Report By The Business Research Company | Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., Criteo S. A., OpenX Technologies Inc., MediaAlpha Inc., Infectious M

The Business Research Company has updated its global market reports, featuring the latest data for 2024 and projections up to 2487

The Business Research Company offers in-depth market insights through Real Time Bidding (RTB) Global Market Report 2024, providing businesses with a competitive advantage by thoroughly analyzing the market structure, including estimates for numerous segments and sub-segments.

Market Size And Growth Forecast:
The real time bidding (rtb) market size has grown exponentially in recent years. It will grow from $13.38 billion in 2023 to $16.81 billion in 2024 at a compound annual growth rate (CAGR) of 25.6%. The growth in the historic period can be attributed to growth in digital advertising, increased demand for targeted advertising, advancements in ad tech and programmatic advertising, enhanced audience segmentation capabilities, rise of mobile advertising.

The real time bidding (rtb) market size is expected to see exponential growth in the next few years. It will grow to $41.48 billion in 2028 at a compound annual growth rate (CAGR) of 25.3%. The growth in the forecast period can be attributed to expansion of connected tv (ctv) advertising, emphasis on privacy-compliant advertising solutions, growing importance of data-driven decision making in ad buying, increased adoption of header bidding, growing popularity of iot and byod. Major trends in the forecast period include integration with artificial intelligence for ad optimization, first-price auctions in rtb, server-side header bidding, unified auctions for multiple ad formats, contextual and brand-safe advertising
.

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Market Segmentation:
The real time bidding (rtb) market covered in this report is segmented -

1) By Ad Format: RTB Image, RTB Video
2) By Auction: Open Auction, Invited Auction
3) By Applications: Media And Entertainment, Games, Retail And E-Commerce, Travel And Luxury, Mobile Apps, Other Applications

Major Driver - Smartphone Boom Fueling Real-Time Bidding Market Growth
The growing number of smartphone users is expected to propel the growth of the real-time bidding (RTB) market going forward. A smartphone refers to a cellular telephone with an integrated computer and other features that are associated with smartphones, such as an operating system, web browsing, and the ability to run software applications. Smartphones are devices that we can carry in our pockets. Smartphones help real-time bidding marketers reach their customers in real-time and also help target potential customers according to location and context. For instance, in 2022, there were 6.65 billion smartphone users worldwide, which equates to 83.37% of the world's population owning a smartphone. Nearly 7.26 billion people worldwide, or 91.16% of the world's population, are smartphone or feature phone owners. Therefore, the growing number of smartphone users is driving the real-time bidding market growth.

Competitive Landscape:
Major companies operating in the real time bidding (rtb) market report are Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., Criteo S. A., OpenX Technologies Inc., MediaAlpha Inc., Infectious Media Holdings Limited, Yieldbot Inc., DeepStream Technologies Ltd., AppNexus Inc., Rubicon Project LLC, AdRoll Inc., Rocket Fuel Inc., The Trade Desk Inc., Adform A/S, BidSwitch Ltd., BrightRoll Inc., DoubleClick (Google LLC), Index Exchange Inc., LiveRamp Holdings Inc., PulsePoint Inc., RhythmOne LLCSpotX Inc., Tremor International Ltd., Verizon Media LLC, Xandr Inc.

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Top Trend - Elevating Real-Time Bidding Market With Innovative Technologies
Technological innovations are the key trend gaining popularity in the real-time bidding market. Major companies operating in the market are introducing new technologies, such as a living charter bidding platform that works on data and instant communication, to sustain their position in the market. For instance, in April 2022, Aerobid, a Poland-based company that operates and brokers on a global scale online bidding platform, introduced a live charter bidding platform for brokers to request and book flights nearly instantaneously. It also helps operators receive and bid on flight requests. The help of data and instant communication helps with quick and transparent bookings. With the help of this, brokers submit detailed flight requests that can be viewed by operators on the Platforms Marketplace or through instant notifications via text or email.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Real Time Bidding (RTB) Market Characteristics
3. Real Time Bidding (RTB) Market Trends And Strategies
4. Real Time Bidding (RTB) Market - Macro Economic Scenario
5. Real Time Bidding (RTB) Market Size And Growth
…..
27. Real Time Bidding (RTB) Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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