Kitchen Towel Market Report 2024: Strategies And Recent Developments

The Business Research Company offers in-depth market insights through Kitchen Towel Global Market Report 2024, providing businesses with a competitive advantage by thoroughly analyzing the market structure, including estimates for numerous segments and sub-segments.

Market Size And Growth Forecast:
The kitchen towel market size has grown strongly in recent years. It will grow from $2.65 billion in 2023 to $2.8 billion in 2024 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to household hygiene practices, population growth and urbanization, changing consumer lifestyles, rise of single-person households, growing awareness of health and safety.

The kitchen towel market size is expected to see strong growth in the next few years. It will grow to $3.49 billion in 2028 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to increased focus on sustainability, innovation in materials and designs, expansion of premium and specialty segments, e-commerce growth, increased health and hygiene concerns. Major trends in the forecast period include focus on quick-drying characteristics, integration of smart and functional features, growth of online retail channels, customization and personalization, health and safety standards compliance.

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Market Segmentation:
The kitchen towel market covered in this report is segmented -

1) By Product: Cloth-Based, Paper-Based
2) By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Online Stores, Other Distribution Channels
3) By End-Use Sector: Commercial, Residential

Major Driver - Rising Urbanization And Lifestyle Demands Fueling The Kitchen Towels Market
Due to the growing lifestyle needs of the rising urban population, demand for high-quality home and personal care products has grown exponentially, thus driving the growth of the kitchen towels market. According to WHO, the global urban population grew by 1.84% in 2021 and is expected to grow by 1.63% per year between 2021 and 2025, and 1.44% per year between 2025 and 2030. A rising urban population coupled with increasing disposable incomes is catalyzing the demand for personal care products such as kitchen towels. Moreover, their penetration in emerging markets is also increasing as a result of westernization and globalization.

Competitive Landscape:
Major companies operating in the kitchen towel market report are Koch Industries Inc., Nova Tissue Ltd., Procter & Gamble Co., Rodriquez Pty Ltd., Kimberly-Clark Corporation, Essity AB, WEPA Professional GmbH, Oji Holdings Corporation, Resolute Forest Products Inc., Hengan International Group Company Limited, Sofidel Group SPA, Clearwater Paper Corporation, Svenska Cellulosa AB, Metsä Tissue Group, Kruger Inc., Kruger Products L.P., Wausau Paper Corp., Accrol Group Holdings plc, Marcal Manufacturing LLC, MPI Papermills Inc., Renova - Fábrica de Papel do Almonda SA, Soundview Paper Company, Mercury Paper Inc., ABC Tissue Products Pty Ltd., National Paper Products Company, Towel Depot Inc., Selpak Automation Ltd., Cascades Inc., Aldar Tissues Ltd., Towel & Linen Mills Ltd.

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Top Trend - Private Labels Embrace Emerging Trends: From Absorption To Eco-Friendly Goods
Private labels offer low-cost manufacturing products that allow them to offer a wide range of products at competitive prices. As a result, they have a superior market penetration that has been affecting the other vendors in the market. Private brands account for nearly 80% of the market in Western Europe. Accrol is the leading supplier to the private label market, which is growing at over 8% year on year. Innovation and constant marketing within this market are of utmost importance. The emerging trends within this segment such as increased absorption, new prints, and environmentally friendly goods have been adopted by private labels.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Kitchen Towel Market Characteristics
3. Kitchen Towel Market Trends And Strategies
4. Kitchen Towel Market - Macro Economic Scenario
5. Kitchen Towel Market Size And Growth
…..
27. Kitchen Towel Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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