2024 Product Analytics Market Report : Market Size, Growth Drivers, And Key Trends | Google LLC, International Business Machines Corporation, Oracle Corporation, Adobe Inc

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The Business Research Company offers in-depth market insights through Product Analytics Global Market Report 2024, providing businesses with a competitive advantage by thoroughly analyzing the market structure, including estimates for numerous segments and sub-segments.

Market Size And Growth Forecast:
The product analytics market size has grown rapidly in recent years. It will grow from $10.66 billion in 2023 to $12.72 billion in 2024 at a compound annual growth rate (CAGR) of 19.3%. The growth in the historic period can be attributed to growing emphasis on data-driven decision making, rise of e-commerce and digital products, increased competition in the market, advances in data collection technologies, demand for user behavior insights.

The product analytics market size is expected to see exponential growth in the next few years. It will grow to $27.43 billion in 2028 at a compound annual growth rate (CAGR) of 21.2%. The growth in the forecast period can be attributed to expansion of personalized and contextual analytics, growth in iot and connected devices analytics, focus on predictive product analytics, enhanced collaboration between product and data teams. Major trends in the forecast period include real-time product analytics, cross-platform analytics integration, adoption of a/b testing and experimentation, mobile app analytics for user engagement, shift towards privacy-focused analytics solutions.

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Market Segmentation:
The product analytics market covered in this report is segmented -

1) By Components: Solutions, Services
2) By Mode: Tracking Data, Analyzing Data
3) By Organization Size: Large Enterprises, Small And Medium Sized Enterprises
4) By Deployment Mode: Cloud, On-Premises
5) By End-Use: Automotive, Retail And Consumer Goods, Food And Beverage Manufacturing, Machinery And Industrial Equipment Manufacturing, Healthcare And Pharmaceuticals, Energy And Utilities

Major Driver - E-Commerce's Impact On The Growth Of The Product Analytics Market
The adoption of product analytics tools by eCommerce companies is expected to propel the growth of the product analytics market going forward. E-commerce companies refer to companies that use smart devices and the internet to buy and sell goods and services by creating an online store. Many e-commerce sites are using product analytics, also known as e-commerce analytics, to leverage their business operations due to several benefits, such as optimizing the pricing of products, improving customer engagement, providing a personalized customer shopping experience, improving marketing strategies, and others. For instance, in 2022, a survey conducted by FlexJobs' Career Pulse, a US-based provider of platforms serving the freelance community, gathered responses from 4,000 participants between July and August 2022. The survey revealed that 65% of the respondents expressed a strong preference for full-time remote work, while 32% expressed a desire for a hybrid work arrangement. This high percentage of 97% indicates that the majority of workers wish to have the option of working remotely in some capacity.. Therefore, the adoption of product analytics tools by eCommerce companies is driving the product analytics market growth.

Competitive Landscape:
Major companies operating in the product analytics market report are Google LLC, International Business Machines Corporation, Oracle Corporation, Adobe Inc, Salesforce Inc, Mixpanel Inc., Amplitude Inc., Heap Inc., Pendo Inc., Optimizely., Hotjar Ltd., Crazy Egg Inc., Freshworks Inc., FullStory Inc., Quantcast Corporation, Gainsight Inc., MoEngage Inc., Appsee Ltd., Smartlook, Inspectlet Inc., WalkMe Ltd., UserTesting Inc., Plytix Inc., RJMetrics, UserLeap Inc., Matterport Inc., GoSquared Ltd., Snowplow Analytics Ltd., SessionCam Ltd., Full Circle Insights Inc., ContentSquare, Appcues Inc.

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Top Trend - Product Innovation Drives Advancements In The Product Analytics Market
Product innovation is a key trend gaining popularity in the product analytics market. Major companies operating in the market are focused on research and development for product innovations that could provide better solutions and strengthen their position in the market. For instance, in May 2022, Amplitude Inc., a US-based company providing behavior-tracking software, introduced the industry's first insights-driven customer data platform, Amplitude CDP, a customer data platform with integrated product analytics to accelerate time to insights. This platform does not need to be integrated with third-party analytics services since it can collect and analyse data from its own product analytics platform. Amplitude CDP is also used for better audience discovery.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Product Analytics Market Characteristics
3. Product Analytics Market Trends And Strategies
4. Product Analytics Market - Macro Economic Scenario
5. Product Analytics Market Size And Growth
…..
27. Product Analytics Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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