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SECOND LIFE (SL) - Innovative SL Broadcast Media Company Kicks Off Drive to Dominate Virtual Marketplace

12-17-2007 01:16 PM CET | IT, New Media & Software

Press release from: MetaNetwork Media

Second Life, The Rookery Cay (85, 24, 22), Dec. 14, 2007 – Second Life entrepreneur Cadence Juran announces the initial public offering of MetaNetwork Media, Inc., the premier broadcasting and interactive media company of Second Life. The IPO will take place at the SL Capital Exchange beginning 9 a.m., Saturday, Dec. 15 within the Second Life Platform.

“What if a company could take all the drama, excitement and achievements of the residents of Second Life, broadcast that information directly back to the public in a format that is engaging both in world and out of Second Life?" asked Juran, the chief executive officer of MetaNetwork Media. "Well I’m proud to announce that MetaNetwork Media will be the company to deliver such content directly to the consumer, the business owner and the shareholder," she said. “MetaNetwork Media will offer original broadcast news and entertainment that will dominate in Second Life and the rest of the metaverse.”

Taking the Multimedia Lead

“One of the differentiators for MetaNetwork Media (MNM) is that we will offer original programming that MNM will produce itself and make available via one of the most dynamic distribution networks in Second Life,” Juran explained. “MNM won’t be just a piece of the pie, MNM will be a vertically integrated operation starting with developing news and entertainment concepts, to filming and production, to distribution via an established gridwide network,” she said.

MNM is not only the shortened name of the company but also the ticker symbol on the SL Capital Exchange where its IPO shares are available for purchase.

MNM is made up of several divisions delivering news and entertainment within Second Life. The divisions include MetaNetwork News, MetaNetwork Radio and MetaNetwork Entertainment. The company will deliver both original programming and other popular content via its television, radio and Web site networks and on other Web 2.0 media platforms.

“At the IPO, we’ll show a special MNM sneak preview to investors and guests,” Juran announced. “This teaser will help communicate the potential that MNM offers to investors and to residents of Second Life. I can’t wait until they see the preview!”

According to Juran, the cornerstone of the network will be news programming carried via MNM. It will feature quality journalism leading to regular breaking and investigative news broadcasts integrated with advertising. “We’ll also have regular feature segments covering metaverse investing, building and technology as well as lifestyle and fashion,” she said.

The entertainment division will offer residents talk shows, game shows and soap operas along with action and drama series. The radio network will feature music channels and radio personalities to compliment radio news broadcasts.

“We expect to kick off MNM in mid-January with its initial programming,” Juran said. “We’ll also have a surprise or two to announce before then.”

Public Offering Details

• MetaNetwork Media, Inc., shares will initially be offered at L$5.00 a share.

• Initial public offering will commence at 9 a.m., Dec. 15, 2007, on the floor of the Second Life Capital Exchange located at JT World (127, 128, 22) and on their website:

• Company founders and executive officers will be in attendance at the start of the public offering.

MetaNetwork Media - Television for Generation M.


For more information or to arrange and interview, contact:

WordWright Singh
Communications Director
MetaNetwork Media, Inc.

About MetaNetwork Media, Inc.:

MetaNetwork Media, Inc., is a broadcasting and interactive media company with the purpose to provide quality news and entertainment to residents and visitors of the metaverse community through the development, production and marketing of entertainment, news and information within Second Life and the rest of the metaverse. MNM will deliver programming via a dynamic distribution network in Second Life, on the company’s Web site and via other Web 2.0 platforms. MNM, also the ticker symbol, is traded on the SL Capital Exchange. Visit MNM's Web site at

MetaNetwork Media, Inc. is a member of the Metaverse Press Association. (

About SL Capital Exchange:

The SL Capital Exchange ("CapEx") is a virtual securities exchange catering to users of the online platform known as Second Life. The exchange currently lists over 20 Second Life corporations for public trading with a number of companies currently in IPO stage or under IPO review. The SL Capital Exchange operates in conjunction with, and is owned in majority by, JT Financial Investments & Savings. JT Financial is Second Life's largest virtual bank with over L$85 million on deposit from nearly 10,000 customer accounts. For more information, visit the SL Capital Exchange online at

MetaNetwork Media
Remote Office - New York
332 Bleecker St #K114
New York, NY. 10014
Contact: Jamar Freeze
Second Life ID - Jaison Spad

MetaNetwork Media, Inc. purpose is to provide quality news and entertainment to the residents of Second Life and the global Metaverse community.

MetaNetwork Media will be one of the virtual online community leading media and entertainment companies in the marketing and advertising of Real Life consumer products & services, entertainment, news, and information to a global audience.

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