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Digital Signage Market worth $52.21 billion by 2030, growing at a CAGR of 7.67% - Exclusive Report by 360iResearch
Digital Signage Market | 360iResearch
The Global Digital Signage Market to grow from USD 31.12 billion in 2023 to USD 52.21 billion by 2030, at a CAGR of 7.67%.
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The digital signage market encompasses designing, developing, manufacturing, distributing, and applying display technologies and solutions to present dynamic content and information in public and commercial spaces. These systems typically comprise display panels, media players, content management systems (CMS), software applications, and networking infrastructure components facilitating communication between devices. The increasing demand for personalized advertising content with real-time data updates and the rising adoption of digital signage by sponsors in entertainment and sports events led to high adoption rates across various industries. The initial setup costs of digital signage systems can be high, especially for SMEs, and the availability of low-cost alternatives for advertisement hampering market demand. Implementing IoT connectivity offers new possibilities for integrating advanced sensors into digital signage networks, enabling targeted content delivery based on location or demographic data, further fueling the market growth.
The Americas region has observed a developed landscape in the digital signage market due to its large consumer base and high purchasing power. The country boasts cutting-edge research facilities, a strong presence of leading market players, and several government initiatives that encourage the adoption of digital technologies in various sectors have fueled the market adoption in the region. Europe region has a significant landscape in the digital signage market driven by innovative digital campaigns in retail malls and airports across these countries that contribute significantly to the market growth. Furthermore, adopting energy-efficient displays with eco-friendly materials has gained traction among EU businesses. The APAC has observed a rapidly growing landscape in digital signage adoption due to its vast population and rapid urbanization. The high degree of technological advancement, with leading market players investing heavily in research & development, and substantial government initiatives encouraging investment in technology infrastructure, resulting in more opportunities for local players to innovate and expand their offerings.
Market Segmentation & Coverage:
This research report categorizes the Digital Signage Market in order to forecast the revenues and analyze trends in each of following sub-markets:
Based on Type, market is studied across Conventional and Smart. The Smart is further studied across AI-Based Signage, Context Aware Signage, and IoT-Enabled Smart Signage. The Smart is projected to witness significant market share during forecast period.
Based on Product, market is studied across Standalone Display and Video Wall. The Standalone Display is further studied across Billboards, Kiosks, Menu Boards, and Signboards. The Standalone Display is projected to witness significant market share during forecast period.
Based on Offering, market is studied across Hardware, Services, and Software. The Hardware is further studied across LCD or LED Display, Media Players, OLED Display, and Projector or Projection Screens. The Services is further studied across Consulting Services, Installation Services, and Maintenance & Support Services. The Software is further studied across Content Management System and Edge Server Software. The Services is projected to witness significant market share during forecast period.
Based on Application, market is studied across Banking, Financial Services & Insurance (BFSI), Corporate, Education, Government, Hospitality, Retail, and Transportation. The Transportation is further studied across Airport and City Management. The Education is projected to witness significant market share during forecast period.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 36.94% in 2023, followed by Asia-Pacific.
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FPNV Positioning Matrix:
The FPNV Positioning Matrix is essential for assessing the Digital Signage Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).
Market Share Analysis:
The Market Share Analysis offers an insightful look at the current state of vendors in the Digital Signage Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.
Key Company Profiles:
The report delves into recent significant developments in the Digital Signage Market, highlighting leading vendors and their innovative profiles. These include American LED Wall Company, AUO Corporation, Barco NV, Cisco Systems Inc., Daktronics, Inc., Electronic Displays Inc., GALAXY SIGNAGE, Goodview Company, Hangzhou Hikvision Digital Technology Co., Ltd., Hitachi Ltd., İnnova Bilişim Çözümleri Anonim Şirketi, LG Electronics Inc., LianTronics Co., Ltd., Microsoft Corporation, NEC Corporation, Neoti LLC, Panasonic Corporation, Planar Systems Inc., ProDVX, Samsung Electronics Co. Ltd., Scala, Scala by STRATACACHE, Sharp Corporation, Sony Corporation, Toshiba Corporation, Visix, Inc., Winmate Inc., and Ynvisible Interactive Inc..
Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Digital Signage Market, by Type
7. Digital Signage Market, by Product
8. Digital Signage Market, by Offering
9. Digital Signage Market, by Application
10. Americas Digital Signage Market
11. Asia-Pacific Digital Signage Market
12. Europe, Middle East & Africa Digital Signage Market
13. Competitive Landscape
14. Competitive Portfolio
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Digital Signage Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Digital Signage Market?
3. What is the competitive strategic window for opportunities in the Digital Signage Market?
4. What are the technology trends and regulatory frameworks in the Digital Signage Market?
5. What is the market share of the leading vendors in the Digital Signage Market?
6. What modes and strategic moves are considered suitable for entering the Digital Signage Market?
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