Deodorant Market Size, Share, Industry, Forecast and outlook (2023-2030)

The global deodorant market report provides an analysis of the market size, current trends, competitive landscape, and future market outlook. The demand for deodorants is increasing due to growing awareness about personal hygiene and the increasing disposable income of consumers. The market is witnessing a surge in demand from emerging economies in the Asia-Pacific and Latin American regions. The competitive rivalry is intensifying with major players such as Unilever, Procter & Gamble, Beiersdorf AG and others actively operating in the market.

Deodorants are used to remove and prevent body odor by applying the liquid directly to the body or clothes. It is also used to prevent sweat presence by interacting with the human body's sweat glands. Deodorants can be applied on the armpits, neck, feet, and other body areas, prone to increased sweating.

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Market Dynamics

The rising temperature concerns and global warming create odor issues. The increasing demand for new and innovative scented products among millennials is expected to drive the deodorant market growth. Moreover, the growing number of infections and allergies related to the deodorant's ingredients on the human body are the major restraints for development during the forecast period.

Functionality, long-last protection, and scents are the main benefits of deodorants for consumers. Organic deodorants have gained significant popularity due to growing awareness regarding aluminum salts' harmful effects, especially among female consumers. The rapid growth in the demand for plant-based and hygiene products adds value to organic deodorants' market growth. These deodorants are formed based on natural formulations, and they minimize the risk of harmful effects of chemicals on the human skin, particularly in the underarm skin. The rising popularity of deodorant natural formulations helps maintain the body's moisture levels and natural pH.

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Segment Analysis

The deodorant market has been classified into spray, roll-on, stick, and others based on the product type.the spray technology segment was expected to account for the largest share due to the rising consumer preference for the dry instantly concept, reducing the risk of strains on clothes. Also, spray deodorants are not sticky or wet compared to other alternatives. It is expected that spray-type deodorants also account for the highest growth rate in the global market owing to their feature not to leave debris or flake on the skin, which enhances their attraction among consumers globally. Based on the packaging, the deodorant market has been classified into metal, plastic, and others.

Competitive Landscape

he deodorant market is highly competitive, owing to the presence of big food brands. The key deodorant players which are contributing to the growth of the global market include Unilever, Avon Products, Inc., L'OCCITANE Group, Beiersdorf Global AG, L'Oréal S.A., Henkel AG & Co. KGaA, Procter & Gamble, Dove, Adidas, Old Spice, Mary Kay Inc., Shiseido Group, Shanghai Jahwa United Co., Ltd, Jiangsu Longliqi Group Co., Ltd, and Intercos Technology (Suzhou SIP) Co., Ltd, among others. The major players are adopting new product launches and innovation strategies for the global deodorant market growth.

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