Press release
Packaged Tuna Market Mystical Momentum Unveiling the Enchantment of Latest Rising Trends
Packaged tuna refers to canned or packaged tuna fish that is commonly available in grocery stores and supermarkets. It is a popular and convenient option for consumers who enjoy the taste and nutritional benefits of tuna but prefer a longer shelf life and easy storage.The increasing popularity of tuna in various cuisines across the globe, especially in Japan, European countries, and the U.S., alongside emerging markets in the Middle East, Africa, and Central and South America, is a key factor contributing to this growth. Vietnam, notably, has seen a rise in tuna exports, particularly to the MEA region, with Israel becoming a significant importer.
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Packaged tuna typically comes in metal cans or pouches that are sealed to maintain the freshness and quality of the fish. It is a widely consumed product worldwide and is known for its versatility in various dishes, such as tuna sandwiches, salads, pasta dishes, and sushi. The key factors driving the market growth are rising seafood demand, growing health consciousness, and rising demand for ready-to-eat and ready-to-cook meals that anticipated to support the market growth during the forecast period 2023-2030.
Canned tuna remains the most consumed form worldwide, holding over 65% of the market share in 2022, while pouched tuna is gaining popularity due to its convenience and perceived environmental benefits. The surge in demand for canned seafood, especially among younger consumers, reflects changing attitudes toward convenience, sustainability, and health, with U.S. sales of canned seafood reaching USD 2.7 billion in 2022. The preference for pouches, expected to grow at a higher CAGR of 5.6%, is driven by companies like StarKist, Chicken of the Sea, and Bumble Bee rolling out vacuum-packed pouches tuna, appealing to consumers for its convenience and portability.
The distribution of packaged tuna is dominated by hypermarkets and supermarkets, holding approximately 30% of the market share in 2022. These outlets offer a wide variety of products from numerous brands, providing consumers with the option to physically verify products before purchasing.
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However, the online distribution channel is expected to grow at the highest CAGR of 10.0% over the forecast period, fueled by the convenience of on-door delivery, availability of a wide range of products, high discounts, and easy payment methods. The COVID-19 pandemic further accelerated the shift towards online grocery shopping due to lockdowns and restrictions.
Major market player included in this report are:
FRINSA DEL NOROESTE, S.A.,
Thai Union Group PCL
Bumble Bee Foods, LLC
Century Pacific Food Inc.
Jealsa Corporacion
Grupo Calvo
Wild Planet Foods Inc.
PT. Aneka Tuna Indonesia
American Tuna Inc.
Ocean Brands
Regionally, Europe leads the market, consuming the most tuna globally, with significant growth expected to continue. The region's market is boosted by a 7% increase in household expenditure on fish and seafood from 2020 to 2021. Asia Pacific is projected to witness the fastest growth, driven by its status as one of the largest consumers and producers of tuna, with major production concentrated in Southeast Asia. This growth is also attributed to the diverse use of tuna in regional delicacies.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.
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The detailed segments and sub-segment of the market are explained below:
By Form:
Canned
Pouches
Others
By Distribution Channel:
Hypermarkets & Supermarkets
Specialty Stores
Convenience Stores
Online
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa
Questions & Answers Packaged Tuna Market Research/Analysis Report Contains to your following:
• What are the key segments within the market?
The market is segmented by form (canned, pouches, others) and distribution channel (hypermarkets & supermarkets, specialty stores, convenience stores, online, others).
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• Which segment leads the market in terms of consumption?
The canned segment dominated the market, holding a share of over 65% in 2022, mainly due to its popularity among younger consumers who prioritize convenience, sustainability, and health.
• What are the driving factors behind the market growth?
Key factors include the growing awareness of the health benefits of tuna consumption, the increasing preference for convenient and ready-to-eat seafood options, and the rising demand for sustainable fishing practices.
• How are sustainability concerns affecting the market?
Sustainability concerns, such as overfishing and environmental impact, have led to the implementation of sustainable fishing practices and certification programs by companies and organizations to ensure the continued availability of tuna.
• What are the trends in product development and consumer preferences?
Trends include a shift towards pouched tuna due to its convenience and environmental friendliness, and the introduction of plant-based tuna alternatives catering to the growing vegan and vegetarian market.
• Which regions are leading in tuna consumption and production?
Europe is the largest consumer of tuna, with significant growth expected to continue. Asia Pacific is noted for being one of the largest consumers and producers, with a significant portion of canned tuna production concentrated in Southeast Asia.
• What challenges does the market face?
Challenges include addressing environmental and sustainability concerns, managing supply chain disruptions, and navigating the impacts of geopolitical events on global trade.
• What are the opportunities for market players?
Opportunities exist in expanding product offerings, such as plant-based tuna alternatives, focusing on sustainable and eco-friendly packaging solutions, and leveraging online distribution channels to reach a wider audience.
• Who are the key players in the market?
Major companies include FRINSA DEL NOROESTE, S.A., Thai Union Group PCL, Bumble Bee Foods, LLC, Century Pacific Food Inc., and others, with these firms adopting strategies like mergers & acquisitions, partnerships, and product innovations to strengthen their market presence.
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