Live Streaming Market to Exceed $4.26 Billion by 2028

Meticulous Research® Forecasts the Live Streaming Market to Exceed $4.26 Billion by 2028, Anticipating a CAGR of 22.4%
Redding California, February 12, 2024 - Meticulous Research®, a distinguished global market research company, has unveiled its latest research report titled "Live Streaming Market By Component (Platform, Services), Offering Model (B2B, B2C), Streaming Type (Audio, Video, Game), Vertical (Media & Entertainment, Education, Sports & Gaming, Government, Fitness), and Region - Global Forecast To 2028."

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Released on xx November 2021, the comprehensive report analyzes the live streaming market, projecting a remarkable growth trajectory at a CAGR of 22.4%, surging to a valuation of $4.26 billion by 2028. The surge is primarily attributed to the escalating popularity of e-sports and video games, a pronounced preference for live streaming over social posts, the widespread adoption of smartphones accompanied by faster internet connectivity, and the burgeoning demand for live streaming technology to enhance brand engagement.

Key Growth Drivers:
1. E-sports and Video Games: Surging popularity contributes significantly to market expansion.

2. Preference for Live Streaming: Growing inclination towards live streaming over traditional social media posts.

3. Smartphone Adoption: Increased adoption of smartphones coupled with faster internet speeds drives market growth.

4. Brand Engagement: Rising need for live streaming technology to optimize brand engagement.
Furthermore, the growing imperative to optimize network bandwidth and expand the consumer base for live streaming content presents substantial growth opportunities for market players. The incorporation of advanced technologies in the digital media industry emerges as a notable trend in the live streaming market. However, challenges such as fake traffic on live-streaming sites, connectivity issues, and production challenges may pose obstacles to market growth.

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Key Market Segments:
1. Component Segmentation: The market is segmented into platforms and services. In 2021, services are expected to dominate, primarily due to the rising demand for seamless content delivery, professional post-production support, testing, and confirmation of successful live streaming.

2. Offering Model: Segmentation includes business-to-business (B2B) and business-to-consumer (B2C). In 2021, the B2C segment is estimated to hold the largest share, driven by the need for live content transmission on the Internet for enhanced brand engagement and the growing adoption of smart devices with increased internet penetration.

3. Streaming Type: Segmentation comprises audio, video, and game streaming. The video streaming segment is projected to account for the largest share in 2021, driven by increasing online data consumption, evolving surfing behavior, and the growing use of influencers for branding and marketing.

4. Verticals: Segmentation covers media & entertainment, enterprises, education & e-learning, sports & gaming, government, fitness, religious organizations, and other verticals (retail, BFSI, & healthcare). Media & entertainment is expected to lead in 2021, driven by the growing popularity of online live video streaming and technological advancements.

Geographic Review:
Geographically, the Asia-Pacific region is poised to claim the largest share of the global live streaming market in 2021. Factors contributing to this dominance include a rising focus on digitalization with technological advancements, increased adoption of smartphones with high internet penetration, and surging adoption of live-streaming platforms for enhanced brand engagement.

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Key Market Players:
Leading the live streaming market are key players such as Flux Broadcast (U.K.), Facebook Inc. (Instagram) (U.S.), Dacast (U.S.), Twitch Interactive, Inc. (U.S.), IBM Corporation (U.S.), Huya Inc. (China), Stream Hatchet SLU (Spain), Empire Video Productions, LLC (U.S.), Afreecatv Corp. (South Korea), Streamshark (Australia), Dailymotion (France), Vimeo, Inc. (U.S.), TikTok (U.S.), EventStreaming.TV (WaveFX Ltd.) (U.K.), Pluto Inc. (U.S.), Boxcast (U.S.), VosCast (U.S.), Uplynk (U.S.), and Wowza (U.S.), among others.

Mr. Khushal Bombe
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This release was published on openPR.