Probiotics Market Trends, Development Share, Growing Dynamic Innovation, and Forecast to 2031 | BioGaia AB, Hansen, Groupe Danone S.A.

Market Overview:

Probiotics are live bacteria and yeasts that are known to have health benefits when consumed. Products containing probiotics include yogurt, kefir, sauerkraut, kimchi and supplements.

Market Dynamics:

The probiotics market is expected to witness significant growth over the forecast period, owing to rising health consciousness among consumers and growing preference for natural and functional food and beverages. Probiotics help improve gut health and digestion. Rising cases of lifestyle diseases such as diabetes, obesity, and cardiovascular diseases have raised awareness about maintaining overall wellness, driving adoption of probiotic supplements and foods. stringent regulatory policies have increased the popularity of probiotic products globally. The COVID-19 pandemic further highlighted the importance of boosting immunity through gut health, benefiting industry expansion.

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Major market players included in this report are:

★ BioGaia AB
★ Hansen
★ Groupe Danone S.A.
★ Nestle S.A.
★ PROBI AB
★ Lifeway Foods Inc.
★ Mother Dairy
★ General Mills Inc.
★ China-Biotics Inc.
★ Yakult Honsha Co. ltd
★ I. du Pont de Nemours and Company

*Disclaimer: Major Players are sorted in no particular order.

Detailed Segmentation:

By Type:
✦ Probiotics Food and Beverages
✦ Probiotics Animal Feed

By Application :
✦ Human Probiotics
✦ Animal Probiotics

By Ingredient:
✦ Lactobacillus
✦ Streptococcus
✦ Bifidobacterium

Regional Analysis:

North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia-Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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✦ Rising awareness about gut health driving probiotics market adoption

Consumers are increasingly becoming aware about the importance of maintaining a balanced gut microbiome and its impact on overall health and wellbeing. Probiotics containing foods and supplements are gaining popularity as they help promote growth of beneficial bacteria in the gut. The COVID-19 pandemic has further highlighted the significance of strengthening immunity through diet and lifestyle changes. Probiotics aid in digestion, produce vitamins, prevent growth of harmful bacteria and boost immunity. Food and beverage companies are responding to this rising demand by introducing varied product options containing probiotics tailored for specific health benefits like gut health, brain health, weight management etc. The market is witnessing a proliferation of probiotic products like yogurt drinks, juices, bakery items and snacks catering to health-conscious consumers.

✦ Growing geriatric population fueling probiotics supplement sales

The elderly are more prone to gastrointestinal disorders like irritable bowel syndrome, constipation, diarrhea etc. Their weakening immune system also increases risk of infections. Probiotic supplements help improve gut microbiota, enhance digestion and support immunity which is crucial for healthy aging. Furthermore, chronic conditions like arthritis are highly prevalent among older adults causing loss of mobility and gastrointestinal disturbances. This drives the need for easy-to-consume probiotic supplements having anti-inflammatory properties. Busy lifestyles further fuel demand for convenient packaged probiotic supplements. The large base of aged population globally is a major opportunity for probiotic supplement manufacturers to offer specialized formulations addressing age-related health concerns.

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✦ High production costs posing challenges to market expansion

Cultivation and extraction of multiple beneficial bacterial strains with confirmed health credentials required for making quality probiotic products is a complex process. Extraction of live, viable bacterial cultures adhering to stringent safety standards raises production costs significantly. This is a key restraining factor especially for smaller companies with limited production capacities. High costs often lead to premium pricing of final products making them unaffordable for cost-sensitive consumers. Manufacturers face challenges in introducing affordable probiotic ranges without compromising on quality and potency. Large capital investments are also needed to set up commercial production facilities with advanced fermentation technologies and stringent quality control protocols. This retards participation of smaller players restricting overall market growth.

✦ Opportunity for developing synbiotic functional foods

Combining probiotic microorganisms with prebiotic fibers referred to as synbiotics is gaining importance. Synbiotics provide a dual mode of action wherein prebiotics selectively promote growth of beneficial bacteria introduced through probiotics. Researchers are exploring development of synbiotic functional foods like biscuits, bakery products, pasta etc. fortified with prebiotic fibers along with popular probiotic strains. This emerging category holds promise to deliver added digestive and immunity benefits along with essential nutrients through regular diet. Food companies can capitalize on growing wellness trends by offering affordable, tasty synbiotic food options appealing to broad consumer segments. Partnering with research institutes and leveraging advanced formulation techniques can support commercialization of such novel functional foods.

✦ Personalized probiotic formulations trending to address unique needs

One-size-fits-all approach is fast becoming outdated in the probiotic market. Recent advances in understanding host microbiome and biomarkers allow tailoring probiotic combinations matching an individual's genetic makeup, lifestyle and health conditions. Digitally enabled tools aid in developing personalized dietary and lifestyle plans integrated with custom probiotic strains. Startups are leveraging systems biology, DNA sequencing and artificial intelligence to create proprietary probiotic formulations for specific ethnic populations and medical conditions. Customized products are likely to have higher efficacy and customer loyalty in future. Market leaders are investing in clinical validations and strengthening digital platforms to scale up customizable probiotic solutions globally. This emerging trend holds potential to transform the industry from standard offerings to outcome-based personalized products.

Key Questions

• How much revenue will the global Probiotics Market generate by the end of the forecast period?

• What regions currently contribute the maximum share to the overall Probiotics Market?

• What are the indicators expected to drive the global Probiotics Market?

• Which region is likely to be a lucrative market during the forecast period?

• What are the essential strategies incorporated by key stakeholders in the global Probiotics Market to expand their geographical presence?

• What are the major advancements witnessed in the global Probiotics Market?

• This report answers these questions and more about the global Probiotics Market, aiding major stakeholders and key players in making the right decisions and strategizing for the advancement of their business.

Table Of Content

Chapter No. 1 Introduction

1.1. Report Description

1.1.1. Purpose of the Report

1.1.2. USP & Key Offerings

1.2. Key Benefits for Stakeholders

1.3. Target Audience

1.4. Report Scope

Chapter No. 2 Executive Summary

2.1. Key Findings

2.1.1. Top Investment Pockets

2.1.1.1. Market Attractiveness Analysis, By Type

2.1.1.2. Market Attractiveness Analysis, By End Use

2.1.1.3. Market Attractiveness Analysis, By Region

2.2. Market Snapshot

2.3. Global Probiotics Market, 2018 - 2022 (US$ Million)

2.4. Insights from Primary Respondents

Chapter No. 3 COVID-19 Impact Analysis

3.1. Impact Assessment of COVID-19 Pandemic, By Region

3.1.1. North America

3.1.2. Europe

3.1.3. Asia Pacific

3.1.4. Latin America

3.1.5. The Middle East and Africa

Chapter No. 4: Company Profiles

4.1 Company Overview
4.2 Financial elements
4.3 Product Landscape
4.4 SWOT Analysis
4.5 Systematic Outlook

Chapter No. 5: Assumptions and Acronyms

Chapter No. 6: Research Methodology

Chapter No. 7: Contact (Continue . . .)

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