Granola Market Growth Insights, Comprehensive Research Analysis with Dynamic Innovations and Challenges by 2031 | Sunnycrunch, Kellogg Corners, General Mills

Market Overview:

Granola is a breakfast cereal made from oats, sweeteners such as honey or maple syrup and sometimes dried fruit. It is a healthy and convenient breakfast option for on-the-go consumers.

Market Dynamics:

The granola market is expected to witness significant growth over the forecast period owing to rising consumer preference for healthy breakfast options. Granola offers various health benefits such as providing fiber, antioxidants, vitamins and minerals. It helps reduce cholesterol levels, control blood sugar and promotes digestive health. Furthermore, innovation in flavors is diversifying product offerings in the market. Manufacturers are launching new granola products infused with nuts, chocolate chips and exotic dried fruits to cater to evolving consumer tastes. In addition, growth of organized retailing and rising availability of granola products through e-commerce and convenience stores is supporting the market expansion.

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Major market players included in this report are:

★ Sunnycrunch
★ Kellogg Corners
★ General Mills
★ Nature Valley
★ Kraft Foods Inc.
★ ConAgra foods
★ Nestlé
★ Slim-Fast Food Co.
★ Clif Bar & Coand
★ others.

*Disclaimer: Major Players are sorted in no particular order.

Detailed Segmentation:

By Product Type -
✦ Cereals
✦ Bars

By Cereals -
✦ Oats
✦ Rice
✦ Millet
✦ Buckwheat
✦ Quinoa

By Distribution Channel -
✦ Online
✦ Supermarkets
✦ Hypermarkets
✦ Specialty stores
✦ Convenience stores

Regional Analysis:

North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia-Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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👉 Granola Market Drivers, Restrains, Opportunities and Trends

✦ Rising health consciousness is driving the demand for nutritional granola

Consumers are increasingly becoming aware of the importance of maintaining a healthy lifestyle and diet. Granola seen as a nutritious snack which is high in fiber and contains a variety of nutrients like vitamins, minerals, etc. This has led to a rise in the demand for granola products. Many people prefer eating granola for breakfast as a substitute for processed cereal and pastries as it is low in sugar and calories. Manufacturers are launching new granola varieties fortified with superfoods like chia seeds, acai berries to further enhance their nutritional value. They are also promoting granola as a healthy on-the-go snack option. The growing health and wellness trend is a major factor fueling the growth of the granola market.

✦ High production cost poses a challenge for manufacturers in the granola market

Granola involves a labour intensive production process which makes it quite expensive to manufacture. It requires time-consuming steps like dry-roasting and stirring oats, nuts and dried fruits. Quality ingredients like whole grains, nuts, seeds also contribute to increased raw material costs. Small manufacturers often find it difficult to achieve economies of scale due to limited production capacity. High manufacturing costs are reflected in the higher retail price of granola which poses affordability issues for price-sensitive consumers. This acts as a major restrain for the granola market especially in developing regions where consumers have lower spending power. Manufacturers need to focus on optimizing production methods and exploring cost-effective ingredients to make granola more affordable.

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✦ Growing demand for on-the-go breakfast alternatives presents an opportunity

Consumers today lead a fast-paced lifestyle with busy schedules. There is a rising demand for nutritious yet convenient breakfast options that can be easily consumed while commuting to work or school. Granola fits well as an on-the-go breakfast choice as it can be easily packed and eaten without any preparation. Companies are introducing portable single-serve granola packs and nutritious granola bars to cash in on this opportunity. The market potential for convenient breakfast snacks is huge especially among time-strapped young professionals and students. Manufacturers can boost sales significantly by innovating granola formats like bites, wraps that appeal to this on-the-go consuming trend. Proper marketing and availability through popular retail channels can help tap into this opportunity.

✦ Rising popularity of plant-based and clean-label foods is a major trend

Increasing health awareness has led to significant growth in the demand for plant-based and clean-label food products. Consumers are shifting towards more natural, whole-food ingredients and avoiding artificial preservatives, flavors and colors. This presents a massive trend for the granola market. Companies are launching granola varieties made using only plant-based milk like almond or coconut milk instead of dairy. They are also using natural sweeteners like honey and dates instead of refined sugar and focusing on simple, wholesome ingredients lists without long scientific terms. The clean-label and vegan-friendly granola segment is witnessing rapid growth. Manufacturers need to adapt to this important consumer trend by offering natural, organic products made from recognizable ingredients to drive the future growth.

Key Questions

• How much revenue will the global Granola Market generate by the end of the forecast period?

• What regions currently contribute the maximum share to the overall Granola Market?

• What are the indicators expected to drive the global Granola Market?

• Which region is likely to be a lucrative market during the forecast period?

• What are the essential strategies incorporated by key stakeholders in the global Granola Market to expand their geographical presence?

• What are the major advancements witnessed in the global Granola Market?

• This report answers these questions and more about the global Granola Market, aiding major stakeholders and key players in making the right decisions and strategizing for the advancement of their business.

Table Of Content

Chapter No. 1 Introduction

1.1. Report Description

1.1.1. Purpose of the Report

1.1.2. USP & Key Offerings

1.2. Key Benefits for Stakeholders

1.3. Target Audience

1.4. Report Scope

Chapter No. 2 Executive Summary

2.1. Key Findings

2.1.1. Top Investment Pockets

2.1.1.1. Market Attractiveness Analysis, By Type

2.1.1.2. Market Attractiveness Analysis, By End Use

2.1.1.3. Market Attractiveness Analysis, By Region

2.2. Market Snapshot

2.3. Global Granola Market, 2018 - 2022 (US$ Million)

2.4. Insights from Primary Respondents

Chapter No. 3 COVID-19 Impact Analysis

3.1. Impact Assessment of COVID-19 Pandemic, By Region

3.1.1. North America

3.1.2. Europe

3.1.3. Asia Pacific

3.1.4. Latin America

3.1.5. The Middle East and Africa

Chapter No. 4: Company Profiles

4.1 Company Overview
4.2 Financial elements
4.3 Product Landscape
4.4 SWOT Analysis
4.5 Systematic Outlook

Chapter No. 5: Assumptions and Acronyms

Chapter No. 6: Research Methodology

Chapter No. 7: Contact (Continue . . .)

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