Latest News On Shampoo, Conditioner And Hairstyling Products - US - April 2016

"The Report Shampoo, Conditioner and Hairstyling Products - US - April 2016 provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. - MarketResearchReports.biz"

Description

The Shampoo, Conditioner, And Hairstyling Market decelerated from the previous year, growing by 2.1%.
The hairstyling segment has remained stagnant due to consumers’ interest in more natural hairstyles.
Innovation through new product forms that are addressing consumers’ concerns and hair needs, the expansion of male offerings, and better delivery of healthy-looking hair benefit
are maintaining interest from consumers and present opportunities for growth.
Women, younger consumers, and multiculturals are key category users and will be crucial in maintaining growth as the US population ages.

Table of Content

Overview

What you need to know

Definition

Executive Summary

The issues
Slow overall category growth, hairsprays in decline
Figure 1: Total US sales and fan chart forecast of shampoo, conditioner, and hairstyling products, at current prices, 2010-20
Aging population limits market growth
Figure 2: Product usage, by age, January 2016
Anti-aging is not a highly sought product benefit
Figure 3: Shampoo and conditioner benefits, January 2016
The opportunities
Increase adoption of new product forms
Figure 4: Dry shampoo and cleansing conditioner usage, by age, January 2016
Multicultural consumers, engine of growth in hairstyling
Figure 5: Treatment and hairstyling product usage, by race and Hispanic origin, January 2016
Opportunity to leverage momentum in the men haircare market
Figure 6: Attitudes toward men’s haircare, by gender, January 2016
What it means

The Market – What You Need to Know

Shampoo and conditioner continue to drive growth
Demographics of US population driving haircare needs
Aging population a challenge to market growth

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Market Size and Forecast

Mature market with moderate growth
Figure 7: Total US sales and fan chart forecast of shampoo, conditioner, and hairstyling products, at current prices, 2010-20
Figure 8: Total US sales and forecast of shampoo, conditioner, and hairstyling products, at current prices, 2010-20

Market Breakdown

Shampoo and conditioner leading growth
Figure 9: Sales of shampoo, conditioner, and hairstyling products, by segment, 2013 and 2015 (est)
Figure 10: Total US retail sales of shampoo, conditioner, and hairstyling products, by segment, at current prices, 2013 and 2015 (est)

Market Perspective

Hair appearance and health are top concerns
Figure 11: Hair concerns, any rank, January 2016
Hair concerns driven by demographic trends
Figure 12: Hair concerns, any rank, by gender and age, January 2016
Figure 13: Hair concerns, any rank, by race and Hispanic origin, January 2016

Market Factors

US population growing older
Figure 14: Population aged 18 or older, by age, 2011-21
Older consumers have simpler routines and use less haircare products
Figure 15: Repertoire of type of weekday routine, by age, January 2016
Figure 16: Product usage, by age, January 2016
Multicultural consumers important to driving category growth
Figure 17: Population by race and Hispanic origin, 2011-21

Key Players – What You Need to Know

Market slowdown impacting all major companies
Intuitive and clear end result benefit communication
Innovative product forms delivering relevant benefits

Manufacturer Sales of Shampoo, Conditioner, and Hairstyling Products

Leading companies losing ground
Figure 18: Manufacturer sales of shampoo, conditioner, and hairstyling products, by leading companies, rolling 52 weeks 2014 and 2015

What’s Working?

Products riding the natural trend
Dry shampoos growing and expanding relevance
Men’s haircare market continues to grow
Figure 19: MULO sales of select men’s shampoo brands, rolling 52 weeks 2012-15

What’s Struggling?

Hairspray/spritz faces bleak future
Successful skincare concepts struggling in haircare
Anti-aging products trying to find identity
Benefits of BB and CC products not clear

What’s Next?

Evolution from dry shampoos to new hybrid forms and packages
Is cleansing conditioner the new 2-in-1?
Customization of haircare

The Consumer – What You Need to Know

Hair concerns drive benefits sought in haircare products
Brands need to provide compelling reasons to use as part of regimen
Consumers struggle with relevance of anti-aging benefit
Hispanics have more complex hair routines, are heavier product users
Black consumers want products made for them
Younger consumers adopting alternative product forms
Men recognize different hair needs
Low usage of homemade alternatives despite concerns with hair damage

Shampoo Usage and Benefits Sought

Dry shampoo continues to make inroads in the category
Figure 20: Shampoo usage, January 2015 and January 2016
Could dry shampoo become a staple among younger consumers?
Figure 21: Shampoo usage, by age, January 2016
Strong adoption of dry shampoo among Hispanics
Figure 22: Shampoo usage, by race and Hispanic origin, January 2016
Shampoo benefits sought influenced by hair concerns
Figure 23: Shampoo benefits, January 2016
Gender-specific shampoo more important to men than women
Figure 24: Shampoo benefits, by gender, January 2016
Sleek and smooth hair desired by Hispanics and Asians
Black adults want products designed for them
Figure 25: Shampoo benefits, by race and Hispanic origin, January 2016

Attitudes toward Shampoo Alternatives

Clear benefits for dry shampoo, opportunity for cleansing conditioners
Figure 26: Correspondence analysis – Attitudes toward shampoo alternatives, January 2016
Figure 27: Attitudes toward shampoo alternatives, January 2016
Methodology

Conditioner Usage and Benefits Sought

New forms adding momentum to conditioners
Figure 28: Conditioner usage, January 2016
New product forms adopted by men
Figure 29: Conditioner usage, by gender, January 2016
Blacks and Hispanics reported elevated use of conditioners
Figure 30: Conditioner usage, by race and Hispanic origin, January 2016
Conditioners expected to moisturize
Figure 31: Conditioner benefits, January 2016
Women demand more from their conditioner
Figure 32: Conditioner benefits, by gender, January 2016
Conditioner benefits relate to ethnicity/race hair concerns
Figure 33: Conditioner benefits, by race and Hispanic origin, January 2016

Styling Product Usage and Benefits Sought

Hairspray still tops consumer choice in styling products
Figure 34: Styling product usage, January 2016
Adults aged 25-44, sweet spot for styling product usage
Figure 35: Styling product usage, by age, January 2016
Beauty-involved Hispanics are key target for styling products
Figure 36: Styling product usage, by Hispanic origin, January 2016
Styling products need to deliver many benefits
Figure 37: Styling product benefits, January 2016
Blacks want moisturizing products designed for them
Figure 38: Styling product benefits, by race and Hispanic origin, January 2016

Hair Treatment Usage and Benefits Sought

Opportunity to extend user base for treatments
Figure 39: Treatment usage, January 2016
Treatment usage remains low despite innovation
Figure 40: Share of haircare product launches, by subcategory, January-December 2015
Multicultural consumers – key target for treatments
Figure 41: Treatment usage, by race and Hispanic origin, January 2016
High expectations for treatments
Figure 42: Hair treatment product benefits, January 2016
Men and women have different treatment needs
Figure 43: Hair treatment product benefits, by gender, January 2016
Hispanic origin reveals few differences in desired treatment benefits
Figure 44: Hair treatment product benefits, by Hispanic origin, January 2016

Haircare Routine

Consumers do more on weekdays
Figure 45: Regular haircare routine, January 2016
Figure 46: Repertoire of type of haircare routine by weekday and weekend, January 2016
Hispanics want to look good any day of the week
Figure 47: Regular haircare routine, by Hispanic origin, January 2016
Consumers more hair-involved on special occasions
Figure 48: Occasional haircare routine, January 2016
Figure 49: Repertoire of type of haircare routine by evenings and special occasions, January 2016
Adults do more for special occasions, regardless of Hispanic origin
Figure 50: Occasional haircare routine, by Hispanic origin, January 2016

Attitudes toward Men’s Haircare

Limited appeal of male-specific haircare among the general population
Figure 51: Attitudes toward men’s haircare, January 2016
Men recognize their needs are different but don’t necessarily want more products
Hispanics more receptive to male-specific hair products
Figure 52: Attitudes toward men’s haircare, by gender, age, race and Hispanic origin, January 2016

Attitudes toward Brand Regimen

Brand regimen relevant to a small group
Figure 53: Attitudes toward brand/regimen, January 2016
Skepticism of brand regimen universal
Figure 54: Attitudes toward brand/regimen, by gender, age, race and Hispanic origin, January 2016

Attitudes toward Ingredients and Natural Products

Perceptions of damage due to frequent washing
Figure 55: Attitudes toward ingredients, January 2016
Women think shampoo is damaging but men replace shampoo with conditioner
Hispanics believe shampoo is damaging and are willing to take action
Figure 56: Attitudes toward ingredients, by gender, age, race and Hispanic origin, January 2016

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