Madpax Launches New Line of Creative 3D Backpacks for Kids While Championing a Cause

ATLANTA, GA (January 17, 2024)-Madpax, a new company focused on bringing fun and joy back to the world of backpacks, today introduced a new line of creative 3D backpacks, bags and accessories for kids at the Atlanta Winter Market 2024. Led by a husband-and-wife entrepreneurial team with a track record of successful consumer product companies, Madpax brings together a totally different approach to bag design-unique products with a social mission help kids build resiliency while confidently expressing their unique style.

"Madpax is great for someone who wants something unique and not the same old boring bags. From music-lovers and athletes to mathletes and poets, we have a bag that can express any personality," said Mike Romley, CEO of Madpax. "Madpax 3D designs make our bags stand out in a crowd in a fun and fashionable way. Our bags are super creative but also a vehicle to the heart of our brand-supporting kids."

In a sea of boring backpacks, Madpax creates stand-out bags that garner smiles and spread joy. The company decided that form and color would be their calling card with 3-dimensional designs that catch the eye. The initial line has four collections each with a unique design-Spike, Bubble, Blok and Scale. The initial line consists of backpacks, crossbody bags, and clip-on bags and within each collection, there is a fun variety of playful textures and vibrant colors to appeal to any personality.

Motivated by their sons' personal struggles with the pandemic and cultural changes, as well as the alarming rise in mental health issues among kids, Katy and Mike Romley were determined to discover a product that could serve as a vehicle for supporting children in a challenging world. Fun and creative bags emerged as the ideal fit to unite everything under one brand. Madpax showcases their dedication by investing 1% of sales to organizations that provide kids with resilience tools and aid in the healing process for those who have encountered anxiety, depression, and addiction.

"In a world that can feel upside down, we are on a mission to inject fun, fuel imaginations and remind everyone (especially kids with an appetite for awesome) that being themselves is the coolest superpower of all," said Katy Romley, CMO of Madpax. "Disguised as dinosaurs spikes, fizzy bubbles and galaxies far away. Our bags aren't just fashion statements, they're confidence boosters, whispering 'You got this!' with every step."

Madpax backpacks are currently offered in 4 collections each with multiple textures and colors.

Spike-Edgy 3D spikes adorn these bags for a punch of spiky fashion-fun hailing to fashion royalty and pre-historic times.
Bubble-Bursting with 3D bubbles ready to pop.
Blok-Lego, blocks, Tetris lovers unite in one geometrical 3D design.
Scale-Sleek and sophisticated this 3D backpack delivers polished style (perfect add on for moms of Madpax kids).

Each backpack features:
• Fun and funky 3D design that won't go unnoticed
• Padded laptop/tablet sleeve protects electronics
• Large capacity for easy storage
• 4 zippered pockets (2 inside, 2 outside) to organize all the small stuff
• Locker loop for simple hanging
• Adjustable and padded shoulder straps with chest strap and extra padding for comfort and support
• Durable, water resistant, and easy to clean

Madpax crossbody bags and clip-on bags are available in the Spike design with multiple colors to choose from. The crossbody is the perfect size bag for anyone on the go and the clip-on bag can be clipped to anything you love to keep essentials at the ready. They also coordinate with Madpax backpacks.

Each crossbody bag features:
• Small size but room for lots of stuff
• Easy to pack, great for travel
• Concealed slip pocket ideal for instant access to phones
• Inside pocket to organize small items
• Two straps go from day to night: Black and white striped crossbody strap is adjustable and smaller chain strap for fun nights

Each clip-on bag features:
• Great for adding extra style to any bag
• Spiky design adds a fashion punch
• Carabiner quickly clips on anywhere (other bags, backpacks, belt loops, etc.)
• Outer slip pocket perfect for credit cards, passes, ID or business cards
• Makes a great gift and coordinates with Madpax backpacks and crossbody bags

All Madpax backpacks can be purchased at independent retailers across the United States, on Amazon, and at madpax.com.

About Madpax®
Every kid has their own unique brand of awesome and Madpax is here to help them show it off! Relaunched in 2023, Madpax designs creative and fun 3D backpacks to help kids stand out in total confidence and style. With a fun variety of playful textures and vibrant colors Madpax has a bag for every personality and occasion. As a family-owned business, Madpax is on a social mission investing 1% of all sales towards educational programs that empower kids to boldly confront challenges, arming them with the resilience to navigate life's adventures and emerge as confident, unstoppable forces. Sold in stores across the USA, internationally and online. Find out more about Madpax at madpax.com.

PO Box 10173
Phoenix, AZ 85064

Overview

Every kid has their own unique brand of awesome and we're here to help them show it off! Our creative 3D backpacks and bags are a statement to help kids stand out in total confidence and style. With a range of unique styles, vibrant colors and textures to choose from, there's a Madpax bag for every personality.

We are family-owned and on a BIG social mission! We want to help end the mental health crisis among kids. We do this by investing 1% of all sales towards educational programs that empower kids to boldly confront challenges, arming them with the resilience to navigate life's adventures and emerge as confident, unstoppable forces.

Key Facts

• Launched company in August 2023
• Headquartered in Phoenix, Arizona
• Co-founded by a husband-and-wife team with a track record of building successful consumer products companies
• Tarket market: kids (ages 6-12) & their parents
• Focus on building a positive and encouraging brand for kids & families
• Sold wholesale to retailers nationwide in the United States, internationally as well as online at madpax.com & Amazon

Our Story

Imagine surfing through crazy times like pandemics, ever-changing culture wars and always-on tech- all while trying to raise thriving, happy kids. It's kind of like juggling spinning plates on a tightrope, right?
As parents, we totally get it. It's why we're super passionate about helping kids (and you cool parents) gear up with the skills to navigate through wild adventures and build super-strong resilience to handle any crazy curveballs life throws.
We're all about spontaneous giggles, exploring the awesome unknown, and embracing the epic chaos of being a kid. Our mission? Creating a space where strengths can totally shine, curiosity can take off like a rocket, and every kid can discover their own special superpower.
Right now, is the perfect time to boost kids up-to let them dive into fun, live in the moment, and totally own being a kid. Our vibe is all about setting the stage for them to find their strengths, explore the world, and uncover their secret sauce. We know this generation is going to rock the future, and we're their biggest cheerleaders every step of the way!

Products

Our creative 3D backpacks and bags are currently offered in 4 collections with multiple textures and colors.

Spike-Edgy 3D spikes adorn these bags for a punch of spiky fashion-fun.
Bubble-Bursting with 3D bubbles ready to pop.
Blok-Lego, blocks, Tetris lovers unite in one geometrical 3D design.
Scale-Sleek and edgy this 3D backpack delivers sophisticated style (perfect add on for moms of Madpax kids).
Backpack features:
• Fun and funky 3D design that won't go unoticed
• Padded laptop/tablet sleeve protects electronics
• Large capacity for easy storage with locker loop for easy hanging
• 4 zippered pockets (2 inside, 2 outside) to organize all the small stuff
• Adjustable and padded shoulder straps with chest strap and extra padding for comfort and support
• Durable, water resistant, and easy to clean

Madpax also just launched its crossbody and clip-on bags in the Spike design with multiple colors to choose from. The crossbody with its spike design is the perfect size bag for anyone on the go and the clip-on can be clipped to anything you love to keep essentials at the ready (including Madpax backpacks and crossbody bags).

Crossbody bag features:
• Small size but room for lots of stuff with inside pocket for smaller items
• Easy to pack, great for travel
• Hidden outer slit pocket keeps phone accessible and secure
• Two interchangeable straps go from day to night
• Great compact size for everyday wear
Clip-On bag features:
• Great for adding extra style to any bag
• Spiky design adds a fashion punch
• Convenient carabiner quickly clips anywhere
• Outer slit pocket perfect for credit cards, passes, ID or business cards
• Available in 6 eye-catching colors and textures

This release was published on openPR.