AR in Retail Market: Size, Share, Growth, Analysis, Key Players, Revenue, Growth | Valuates Reports

AR in Retail Market 2028
The global AR in Retail market size is projected to reach US$ 6736.2 million by 2028, from US$ 1853.7 million in 2021, at a Compound Annual Growth Rate (CAGR) of 20.0% during 2022-2028. Key drivers of Augmented Reality in the Retail Market include the growing need for providing an enhanced customer experience, increasing internet penetration, and a rise in IoT spending.

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Augmented reality (AR) in retail refers to a technology that enables integration of digital information with the users environment in real time through devices such as smartphone or tablet. The need to provide enhanced customer experience, increase in internet penetration, and rise in IoT spending fuel the demand for augmented reality in the retail market.
Further increasing adoption of smart AR mirrors in the clothing and jewelry industry will significantly propel the growth of Augmented Reality in the Retail Market during the forecast period.
Moreover, the widescale application of AR software solutions and their compatibility with existing hardware devices will accelerate the growth of AR in the Retail market. On the other hand, growing usage in the advertisement, marketing sectors, and furniture decoration will create lucrative opportunities for market growth in the coming years. Satisfied purchases and decreasing rate of return costs will lead to wide-scale adoption ultimately fuelling the market growth.

AR in Retail Market Share Analysis
AR in Retail market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global AR in Retail market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
Based on application, the eCommerce segment is expected to provide lucrative opportunities for growth in the Augmented Reality in Retail Market share as it reached a market size of US$ 750 million in 2019 with a global share of 62.58%.
Based on region, North America is expected to provide lucrative opportunities for growth in Augmented Reality in Retail Market share but the Asia-Pacific will grow the fastest during the forecast period due to growing commercial markets and customer expectations, and rising investments made by countries in this region. Further growing focus on eCommerce will also drive growth.
Based on the system, Visualizing software is expected to provide lucrative opportunities for growth in the Augmented Reality in Retail Market share as it reached a market size of US$ 734 million in 2019 with a global share of 61.19%.

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AR in Retail Market by Type
• by System
 Virtual Fitting Room
 Visualizing Software
• by Technology
o Marker-based Augmented Reality
o Marker-less Augmented Reality
AR in Retail Market by Application
• E-commerce
• Physic Stores
Leading Players in the AR in Retail Market
• Google
• PTC
• Apple
• Microsoft
• Wikitude
• DAQRI
• Zugara
• Blippar
• Marxent Labs
• Augment
• ViewAR
• Holition
• Ikea
• Sephora
• Amazon

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