Chicken Sausages Market: Rising Demand for High Protein Snacks Drives the Demand

According to our latest market study on "Chicken Sausages Market Forecast to 2030 - COVID-19 Impact and Global Analysis - by Category and Distribution Channel," the chicken sausages market size was valued at US$ 4,258.33 million in 2022 and is projected to reach US$ 6,273.38 million by 2030; the market is expected to register a CAGR of 5.0% from 2022 to 2030. The report highlights key factors driving the market and prominent players along with their developments in the market.

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Sausages are considered one of the most preferred convenience foods among youth and kids. Increasing demand for protein-rich convenience food is anticipated to surge the demand for chicken sausages. In the past few years, consumers have been inclined toward the consumption of chicken over red meat, such as pork and beef, as they perceive chicken to be healthier than red meat. Hence, the popularity of chicken-based sausages is rising. Further, the rising popularity of high-protein foods and growing preference for organic and natural products are anticipated to boost the demand for organic chicken sausages across the globe. Hillshire Farm, Oscar Mayer, and Applegate are a few of the popular chicken sausage manufacturers operating in the chicken sausages market.

Manufacturers are significantly investing in new product development to cater to the increasing demand for chicken sausages. They are launching new flavors from different cuisines and expanding their distribution network by offering products through multi-national retailer chains. For instance, in July 2021, Johnsonville LLC, a US-based manufacturer, launched sausage strips, which are available nationwide at additional US retailers, including Kroger, Meijer, Albertsons-Safeway, HEB, Food Lion, and many Walmart stores. Additionally, these sausage strips received the "2021 Best New Product" status in the breakfast meat category by BrandSpark International. Such product launch recognitions for sausages fuel the product demand, which is expected to propel the chicken sausages market growth during the forecast period.

The demand for natural, genetically modified organisms-free (GMO-free), antibiotic-free, and clean-label products is rising as consumers become more health conscious. Therefore, manufacturers are launching products with GMO-free, antibiotic-free, and all-natural products to cater to consumer requirements. For instance, in May 2021, Tyson Foods launched a new line of Italian chicken sausages with 100% natural, no-antibiotic chicken. The product also contains 60% less fat and 45% fewer calories than pork-based sausages, which meets the requirements of calorie-conscious consumers. Such products are expected to witness greater traction among consumers, bolstering the growth of the chicken sausages market.

The manufacturers of chicken sausages are acquiring other businesses to cater to consumer demand, which helps expand their businesses. For instance, in November 2022, Logan's Sausage announced the acquisition of US-based Family-owned Gunnoe's Sausage Co. and took all its production and distribution. Similarly, in May 2023, Tyson Foods, Inc. completed the acquisition of Williams Sausage Company, Inc. The company aims to increase its capacity and product portfolio with this acquisition. Thus, strategic initiatives by key market players are expected to boost the chicken sausages market growth over the coming years.

Based on category, the chicken sausages market is bifurcated into organic and conventional. The organic segment is projected to record a higher CAGR from 2022 to 2030. Organic chicken sausages are perceived to be healthier than conventional products as certified organic products are free from antibiotics, GMOs, growth hormones, and other synthetic food additives. Consumers are readily choosing organic products over conventional products due to increased health awareness. All these factors are expected to boost the demand for certified organic chicken sausages over the forthcoming period.

Impact of COVID-19 Pandemic on Chicken Sausages Market

Various industries, including food & beverages and pharmaceuticals & nutraceuticals, suffered severe disruptions due to disturbances in supply chains and shutdowns of production plants amid the COVID-19 pandemic. The shutdown of various manufacturing plants and factories in North America, Europe, Asia Pacific, South America, and the Middle East & Africa negatively impacted the supply chains, manufacturing, delivery schedules, and sales. Many businesses announced possible delays in product deliveries and slumps in their future sales. Thus, suspended operations in various industries hindered the chicken sausages market growth in 2020.

On the other hand, the COVID-19 pandemic altered global consumer preferences as health became their top priority. The preference for all-natural, organic, and GMO-free ingredients increased as these products are perceived to be healthier than conventional ones. This factor triggered the demand for chicken sausage products with organic, clean-label, and GMO-free ingredient labels. However, severe distribution network disruptions and business shutdowns created raw material procurement challenges, leading to a demand-supply gap. Manufacturers in the chicken sausages market witnessed labor shortages and faced challenges in sourcing the raw materials, which negatively impacted their profitability. In 2021, governments of various countries announced relaxations in trade bans, lockdowns, and other restrictions. Manufacturers were permitted to operate at full working capacities, which helped them bridge the demand and supply gap. Also, with the introduction of vaccines, the marketplace witnessed recovery, which benefitted the chicken sausages market.

The report includes the segmentation of the chicken sausages market as follows:

The global chicken sausages market is segmented on the basis of category, distribution channel, and geography. Based on category, the market is divided into organic and conventional. The market, based on distribution channel, is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. By geography, the chicken sausages market is broadly categorized into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. The market in North America is further segmented into the US, Canada, and Mexico. The European chicken sausages market is subsegmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The market in Asia Pacific is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The chicken sausages market in the MEA is sub-segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The market in South & Central America market is further categorized into Brazil, Argentina, and the Rest of South & Central America.

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This release was published on openPR.