Online/Virtual Fitness Market : Size, Share, Growth, Analysis, Key Players, Revenue, Growth | Valuates Reports

Online/Virtual Fitness Market Statistics 2027
The global online/virtual fitness market size was valued at USD 6,046 Million in 2019 and is projected to reach USD 59,231 Million by 2027, growing at a CAGR of 33.1% from 2020 to 2027.

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Due to COVID-19 outbreak, individual segment is expected to witness highest growth rate among others mainly due to the shut down of gyms and fitness studios around the globe and leading people to stay indoors.
Scope of the Online/Virtual Fitness Market Report
The on-demand streaming type segment dominated the online/virtual fitness market share in 2019 and is expected to continue this trend during the forecast period, as on demand virtual fitness is significantly being adopted by customers due to its access to a variety of workout classes at their convenience. The on demand virtual fitness streaming providers are thoughtfully designing their offerings to reach numerous exercisers of all fitness levels and to offer a variety of coaching styles, difficulty levels, and music genres. However, the live streaming segment is expected to witness highest CAGR during the online fitness market forecast period, owing to its popularity among routine-oriented exercisers and the individuals who are willing to be consistent and accountable regarding the fitness programming format and schedule.

On the basis of revenue model, the subscriptions segment exhibited the highest growth in the online/virtual fitness market share in 2019, and is expected to maintain its dominance in the upcoming years, owing to the growing adoption of subscription based virtual fitness training sessions by customers due to its cost effectiveness as compared to signing up with a coach in-person. Also, the customers are joining the virtual subscription based fitness services as it offers the access to top-tier trainers, even if geographically they are not located in same place. However, the hybrid segment is expected to witness highest growth during the forecast period, due to its ability to reach a range of customers including, those willing to access features of the paid virtual fitness programs on a free trails basis as well as those who willing to pay on a pay-per-view basis or to purchase a subscription plan for removing ads.
North America is dominating the online fitness market, owing to the significant presence of numerous health and wellness organizations across this region. In addition to this, the focus on precision medicine and personalized care is also increasing across the adult age group in North America, which in turn is driving the growth of the market. Also, the growing adoption of augmented and virtual reality (AR & VR) technology for workouts in this region further contributes toward market growth. However, Asia-Pacific region is expected to observe highest growth rate during the forecast period of online fitness market as the proliferation of mobile devices and pro-fitness government policies are enabling the exponential rise of adoption of virtual/online fitness solutions. The mobile devices-based health & wellness apps that provide on demand and live streaming fitness classes appear to be a cost-effective solution in developing nations across Asia-Pacific. Moreover, numerous product launches by several fitness tech startups to expand their reach in this region is providing numerous opportunities to the online/virtual fitness market growth.

The report focuses on the growth prospects, restraints, and online/virtual fitness market analysis. The study provides Porter's five forces analysis of the online/virtual fitness industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the online fitness market trends.
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Key Benefits for Stakeholders
• This study includes the online/virtual fitness market analysis, trends, and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and online/virtual fitness market opportunity.
• The online/virtual fitness market size is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.
• Porter's five forces analysis illustrates the potency of buyers & suppliers in the virtual fitness market.
Online Fitness Market Segments
Online Fitness Market by Streaming Type
• Live
• On Demand

Online Fitness Market by Session Type
• Group
• Solo

Online Fitness Market by Device Type
• Smart TV
• Smartphones
• Laptops, Desktops, and Tablets
• Others

Online Fitness Market by Revenue Model
• Subscription
• Advertisement
• Hybrid

Online Fitness Market by End-User
• Professional Gyms
• Sports Institutes
• Defense Institutes
• Educational Institutions
• Corporate Institutions
• Individuals
• Others

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