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Hair Removal Products Market Competitor Analysis Winning Strategies and Growth Drivers 2028

01-03-2024 12:24 PM CET | Health & Medicine

Press release from: Premium Market Insights

Hair Removal Products Market

Hair Removal Products Market

The "Hair Removal Products Market" size is expected to grow from US$ 9,596.39 million in 2022 to US$ 12,786.19 million by 2028; it is estimated to record a CAGR of 4.9% from 2022 to 2028.

The hair removal products market growth is mainly driven by a rise in demand for men's hair removal products and increase in spending on personal grooming products. Further, hair removal device manufacturers focus on research and development of technologically advanced products. The manufacturers are also focused on innovating better hair removal razors and patenting their developed technologies. For instance, Procter & Gamble Company's brand Gillette introduced razors in 1970. Since then, each innovation has been more advanced than its predecessor.

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Companies Profiled in this report includes:

• Reckitt Benckiser Group plc
• Oriflame Holding AG
• GIGI
• Venus Concept
• Procter & Gamble
• Koninklijke Philips N.V.
• Sally Hansen
• Si & D (Aust) (Pty) Ltd
• Revitol Players

In 2019, Gillette launched a heated razor featuring a warm bar, flexdisc technology, advanced five-blade technology, intelligent heat sensors, and adjustable temperature levels. Moreover, in 2021, Koninklijke Philips NV launched Philips Norelco Shaver Series 9000 featuring motion control sensors, power adapt sensor, pressure guard sensor, and integration with the Philips GroomTribe app. The product indicates the right amount of pressure to be applied to ensure a safe shave. Thus, the development of smart hair removal devices is expected to create lucrative opportunities for the hair removal products market in the coming years.

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Hair Removal Products Market Segmentation:

By Product Type:
• Creams
• Wax Strips
• Razors and Blades
• Epilators
• Others

By End User:
• Men
• Women

By Distribution Channel:
• Supermarket and Hypermarkets
• Convenience Store
• Online Retail

Asia Pacific led the global hair removal products market share in 2022. In Asia Pacific, the hair removal products market growth is mainly driven by the increasing population and rising standard of living of people. The growth in population and high emphasis on health in the region are reforming customers? health priorities. In 2022, Panasonic launched a six-blade shaver featuring Japanese blade technology as a grooming solution for men?s thick facial hair. The growing personal grooming sector and rising product launches are expected to create favorable business opportunities for the hair removal products market in Asia Pacific during the forecast period. Further, in China, the rise in product differentiation in hair removal products and the increase in popularity of nonsurgical hair removal methods are projected to fuel the hair removal products market in the country in the coming years.

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