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Jackie Kim Named Director of Strategic Planning at L&A

Jackie Kim of L&A Marketing and Advertising Inc.

Jackie Kim of L&A Marketing and Advertising Inc.

Former Senior Account Executive Jackie Kim is stepping into a new position at award-winning L&A Marketing and Advertising in Irvine, Calif. As Director of Strategic Planning, Kim will serve as a guide in integrating new accounts into the agency and developing marketing strategies for clients.

“We are lucky to have such a dynamic and talented professional as Jackie on our team,” said Elliot Light, president of the agency. “Her promotion is certainly well deserved. She works gracefully under pressure and can handle any type of marketing challenge. Her enthusiasm and leadership will help L&A move forward and expand our roster of prestigious clientele.”

Kim brings a wealth of expertise to her new role. As a Senior Account Executive at L&A, she developed marketing plans and targeted campaigns for clients in the homebuilding, manufacturing and amusement park industries. She has also handled sales team management and data analysis for a technology manufacturer.

“I’m looking forward to the challenge of helping L&A diversify its portfolio by focusing on the strategic side of marketing,” said Kim. “L&A prides itself on being a strategic partner for clients, and this is an exciting opportunity for me to expand my role at the agency.”

Kim recently completed her Master of Business Administration at the Paul Merage School of Business at the University of California-Irvine. She previously earned a Bachelor of Arts in Communications at the University of California-San Diego, where she was the recipient of the John Muir College Provost’s Honor Award.

With more than two years at L&A, Kim is already well versed in the agency’s distinguished operations. As Director of Strategic Planning, she will be a vital link between new clients and the agency.

Under her guidance, clients will be able to use the agency’s varied capabilities to their full advantage.

L&A Marketing and Advertising is conveniently located off I-405 and Jamboree Road at 17461 Derian Avenue, Suite 204, Irvine, CA 92660.

For more information, please contact President Elliot Light at (949) 660-1180 or elliot@lightassoc.com, or visit the agency online at www.LightAssoc.com.

An award-winning, full-service ad agency in Southern California, L&A has built a solid reputation for prompt, hands-on service tailored to the individual needs of each client and project. The privately owned agency emphasizes research-driven, cost-effective strategies to create multimedia advertising campaigns, develop or redevelop a brand, produce events and build a loyal customer base for new or existing products.

The firm’s diverse clientele include national and regional homebuilders, financial services companies and manufacturers. Pro-bono work benefits organizations such as HomeAid Inland Empire.

L&A is a member of the Building Industry Association’s Sales and Marketing Council, the American Marketing Association and the Strategic Marketing Network.

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