UK Seasonal Shopping (Autumn/Winter) Industry Key Trends, Size, Growth, Shares And Forecast Research Report 2016

Researchmoz added Most up-to-date research on "Seasonal Shopping (Autumn/Winter) - UK - April 2016" to its huge collection of research reports.

The value of autumn events rose by an estimated 5.8% in 2015, driven by increased spend on Halloween among young families and Millennials, and continued high purchasing levels for back-to-school. Overshadowed by these events and the Christmas build-up, the retail boost from Bonfire Night is relatively small. The supermarkets dominate these events, yet competition is mounting from the discounters and pureplays.

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Table of Content

Overview

What you need to know
Products covered in this Report

Executive Summary

The market
Seasonal events market sizes
Figure 1: Estimated Autumn/Winter seasonal events market size (Including VAT), 2015
Retail sales in autumn/winter
Figure 2: Value of retail sales (excluding fuel) at current prices, non-seasonally adjusted, by autumn/winter months, 2013-15
The consumer
Bonfire Night purchasing overshadowed by Halloween
Figure 3: Spending on Halloween and Bonfire Night, December 2015
UK consumers get in the spirit of Halloween
Figure 4: Participation in Halloween activities, December 2015
The supermarkets dominate
Figure 5: Retailers used when purchasing for Halloween and Bonfire Night, December 2015
A third spent more on Halloween in 2015
Figure 6: Attitudes towards Halloween and Bonfire Night, December 2015
80% of parents purchase for back-to-school
Figure 7: Products purchased for the start of the 2015-16 school year, December 2015
Amazon ranks third for back-to-school purchasing
Figure 8: Retailers used for purchasing for the start of the 2015-16 school term, nets, December 2015
Parents are willing to trade up on school uniform
Figure 9: Attitudes towards back-to-school, December 2015
What we think

Issues and Insights

What are the prospects for the back-to-school market?
The facts
The implications
What is driving growth in the Halloween market?
The facts
The implications
How have the supermarkets fared? What are the opportunities and challenges facing them?
The facts
The implications

The Market – What You Need to Know

Seasonal events market size
Favourable economic conditions
Change to school leaving age legislation

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Market Size

Favourable economic conditions
Back-to-school worth £580 million
Changes to school leaving age legislation
Halloween delivers strong growth
Bonfire Night overshadowed by other events
Figure 10: Estimated Autumn/Winter seasonal events market size (Including VAT), 2015

Retail Sales across the Year

Autumn takes greatest share of retail spend
Figure 11: Value of all retail sales (excluding fuel) at current prices, non-seasonally adjusted, by season, 2015
By month, December dominates by far…
Figure 12: Value of all retail sales (excluding fuel) at current prices, non-seasonally adjusted, by month, 2015
yet, in 2015, December sales were down year on year
Figure 13: Annual percentage change in all retail sales (excluding fuel) at current prices, non-seasonally adjusted, by month, 2015
Retail sales by category
Figure 14: Value of leading category retail sales at current prices, non-seasonally adjusted, by month, 2014-15
Autumn and winter events in focus
Figure 15: Value of retail sales (excluding fuel) at current prices, non-seasonally adjusted, by autumn/winter months, 2013-15
Figure 16: Annual percentage change in leading category retail sales at current prices, non-seasonally adjusted, by month, 2015

Online Retail Sales across the Year

November is the biggest month for online
Figure 17: Online retail sales as a percentage of all retail sales, monthly, 2014-15
Figure 18: Value of all online retail sales at current prices, non-seasonally adjusted, by month, 2014 and 2015
January boasts highest year-on-year growth
Figure 19: Annual percentage change in all online retail sales at current prices, non-seasonally adjusted, by month, 2015
Online retail sales by category
Figure 20: Online retail sales as a percentage of all retail sales, by category, monthly, 2014 and 2015

Advertising Spend across the Year

Advertising peaks in November
Figure 21: Recorded above-the-line, online display and direct mail total advertising expenditure by all retailers, 2015
Figure 22: Recorded above-the-line, online display and direct mail total advertising expenditure by all retailers, monthly as a % of total spending, 2015
Back-to-school advertising: M&S focuses on innovation
Figure 23: Selected leading retailers’ above-the-line, online display and direct mail advertising expenditure on back-to-school products, 2013-15
Figure 24: Marks and Spencer’s ‘First Day of School’ television advert, 2015
Halloween advertising: Asda leads the pack
Figure 25: Selected leading retailers’ above-the-line, online display and direct mail advertising expenditure on Halloween products, 2013-15
Figure 26: Asda’s Halloween-related Facebook posts, 2015
Bonfire Night advertising: Morrisons investment pays off
Figure 27: Selected leading retailers’ above-the-line, online display and direct mail advertising expenditure around Bonfire Night, 2013-15
Television is the dominant channel
Figure 28: Recorded above-the-line, online display and direct mail total advertising expenditure by all retailers during the autumn and winter months, by media type, 2015
Nielsen Media Research coverage

Launch Activity and Innovation

Back-to-school
Marks and Spencer’s innovative approach
Aldi introduces most affordable uniform to date
Sainsbury’s launches Tu online in time for autumn/winter events
Pep&Co and FG4 take on school wear market
Halloween
The Co-op’s ‘Local Shop of Horrors’
Nisa to ‘have a hoot’ this Halloween
Asda’s augmented reality monster campaign
Harrods’ Halloween themed conserves
Other events
Tesco joins in Diwali celebrations
Tesco celebrates the nations for Rugby World Cup

The Consumer – What You Need to Know

Bonfire Night purchasing overshadowed by Halloween
Parents of young children and Millennials drive seasonal spend
One in five young Millennials dresses up on Halloween
Supermarkets dominate
A third spent more on Halloween in 2015
Pet owners are a key demographic for retailers to target
80% of parents purchase for back-to-school
Amazon gains more back-to-school shoppers than Sainsbury’s
Parents shop around the lowest prices…
yet they are willing to pay more for school uniform innovations
Millennial parents the most influenced by advertising

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