Press release
DMY International Design Festival Berlin 2016
With the motto Odyssey 2016, the DMY International Design Festival Berlin will open its doors from June 2 – June 5, 2016 at Kraftwerk Berlin.In the 14th year of its existence, the DMY-festival invites exhibitors from all design disciplines to participate. The range of disciplines on show will include product and industrial design, fashion and graphic design, as well as communication and digital design. The aim is to make the DMY-Festival a central hub for the different design sectors thus underlining the claim to be the most important young design event with an international orientation in Germany. Like no other festival in Germany, the DMY-Festival gathers stakeholders from the creative industries, players from research and education, journalists as well as design fans from all over the world who for four days indulge in their mutual passion for design.
True to the festival-motto, Odyssey 2016, a special focus of the festival organizers will this year be on the current phases and contemporary trends in design. The lines between the various design disciplines have become increasingly blurred. A certain loss of orientation can be observed in the precipitance of the creative scene to fluctuate between the design branches, in both the digital and analogue form. What is or is still not architecture? Where can one draw the line between interior design and product apps? Is design able to build a bridge between the digital and the analogue world? Who is designing the future of whom?
According to Theodor W. Adorno, modern man must like Odysseus be able to give up his identity in order to preserve the same. Can this perspective on things be applied to contemporary design practice? With these and many more questions in mind, the curatory team of the DMY-Festival will focus its discursive investigations on the terms of myth and reality, however, bearing in mind that inherent in the concept of the odyssey is also at the same time the reaching of a goal. In performances, open talks, workshops and symposia, the odyssey as a process of transformation will be investigated.
In line with this position, it is consistent that the DMY-Festival presents products ready for the market as well as research based-concepts, innovative studies and interdisciplinary design approaches. Particularly, discursive and experimental works are perceived as an driving force in the design practice, thus playing an important role in the context of the festival. The festival explicitly encourages applicants with cross-over-projects to participate at the festival.
The DMY-Festival is very happy to once again be able to kick off the New Talents Competition in collaboration with the IKEA Foundation. In this competition, 25 new talents can win an exhibition space free of charge. The aim of the competition is to give young designers the opportunity to present their experimental and often research-based projects to a broader public in an adequate context.
Over the years, the New Talents section of the DMY International Design Festival Berlin has proven to be an important stepping stone for young talents.
DMY International Design Festival Berlin
June 02 - June 05, 2016
Location: Kraftwerk Berlin
Köpenicker Straße 70, 10179 Berlin
www.dmyberlin.com
DMY International Design Festival Berlin takes place once a year in Berlin and is the most important young design event with an international outreach in Germany.
Festival organizer:
about:design UG (haftungsbeschränkt)
Potsdamer Strasse 156
D-10783 Berlin
Contact for the press:
Lone Bech
press@dmyberlin.com
Phone: +49 (0) 163 25 39 269
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