Tissue Paper Market Growth, Demand, Overview And Segment Forecast To 2029

Tissue Paper Market Overview:

The global tissue paper market, valued at USD 6.15 Billion in 2022, is poised for substantial growth, reaching USD 119.25 Billion by 2029 with a robust CAGR of 6.15%. Tissue papers, widely used for sanitation and personal care, are witnessing increased demand, driven by factors such as rising healthcare spending, changing lifestyles, and a focus on hygiene.

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Report Scope And Research Methodology

The competitive landscape is examined by considering various parameters such as product offerings, revenue generation, technological advancements, and mergers and acquisitions. The report employs a bottom-up approach for Tissue Paper Market estimation. Data is collected through primary and secondary databases, with both qualitative and quantitative analysis. Primary data is obtained through surveys, questionnaires, and telephonic interviews with Tissue Paper market leaders and business owners. The report utilizes research tools such as SWOT, PESTLE, and Porter's Five Forces Analysis for in-depth market analysis. SWOT analysis helps organizations gain a comprehensive understanding of factors that impact business decisions in the market, while PESTLE analysis provides insights into growth targets and risks affecting market productivity. Overall, the report serves as a valuable guide for investors, stakeholders, and market followers, assisting them in making informed decisions within the Tissue Paper Market.

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Market Dynamics:

Surging Demand for Sanitation and Personal Care: The market is propelled by the growing demand for sanitary items and personal care products to maintain cleanliness and hygiene. Disposable sanitary products, including toilet paper, napkins, and wipes, witness increased sales due to the rising population, urbanization, and changing lifestyles.

Focus on Product Innovation: Companies are actively incorporating new ideas into the design of tissue paper products, aiming to enhance softness, absorption capability, and eliminate skin irritation issues. Innovation in design, such as multi-foldable and variously shaped towels and napkins, contributes to the growth of high-quality sanitary products.

Growing Environmental Concerns: Environmental issues, including deforestation and global warming, pose challenges to the market growth of pulp-based tissue products. The increasing awareness of environmental sustainability is impacting product choices and manufacturing practices.

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Regional Insights:

Asia Pacific: Dominates the market share, holding more than in 2022. The region's growth is attributed to the rising hospitality infrastructure, tourism demand, and increasing per capita disposable income.

North America: The average American consumer has the highest annual per capita usage of tissue papers at 27 kg. The market is consolidated, with top manufacturers controlling a significant portion of sales.

Segmentation :

by Product Type

Facial Tissue
Paper Towel
Wipes
Bath & Toilet Tissue
Wrapping Tissues
Specialty Wipes

The face tissue, paper towel, wipes, bath & toilet, wrapping tissues, and specialty wipes segments of the tissue paper market are divided based on product type. Bath & Toilet led the market in 2022 because cotton towels and napkins are widely used for hygienic purposes in bathrooms. Due to their ability to absorb bath water, cotton towels make up a sizable share of the market.

by Application

Household
Commercial

by Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Online Store

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Key Players :

1. Svenska Cellulose AB
2. WEPA Group
3. Unicharm Corporation
4. The Procter & Gamble Company
5. CMPC Tissue SA
6. Hengan Group
7. Sofidel Group
8. Kimberley-Clark
9. Cascades Tissue Group
10. Kruger Inc.
11. Asian Pulp & Paper
12. Essity AB
13. Georgia Pacific LLC
14. Von Drehle Corporation
15. First Quality Tissue LLC

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