K-pop Events Market Key Players | Live Company Group plc., PK-UK Events Limited, SubKulture Entertainment

Key Highlights:
• The global K-pop Events Market size was valued at USD 8.56 billion in 2023 growing at a CAGR of 7.69% from 2023 to 2033.
• North America dominated the market in 2023
• Asia Pacific is expected to grow at the highest CAGR from 2023 to 2033

As per the study initiated by Evolve Business Intelligence, the global K-pop Events Market size accounted for USD 8.56 Billion in 2023, growing at a CAGR of 7.69% from 2023 to 2033. K-pop events refer to gatherings, performances, or occasions specifically centered around Korean pop music (K-pop). These events can include concerts, music festivals, fan meetings, award shows, and promotional activities featuring K-pop artists and groups. K-pop events are characterized by energetic live performances, elaborate choreography, fan interactions, and a vibrant atmosphere that celebrates the global phenomenon of Korean popular music. These gatherings often attract a large and passionate fanbase, both locally and internationally, contributing to the global popularity and cultural impact of K-pop.

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The K-pop Events market is primarily driven by the global surge in popularity and fandom surrounding K-pop, leading to increased demand for live performances, concerts, and fan engagement experiences. Additionally, the industry's strategic use of digital platforms for virtual events has widened accessibility, further fueling the market's growth.

Key Players
Some of the major K-pop Events Market players holding high market shares include Live Company Group plc., PK-UK Events Limited, SubKulture Entertainment, Filmmaster Group, CJ Co., Ltd. These players use partnership and collaboration as a key strategy to gain significant market share to compete with market leaders. Some of the other major market players include JYP Entertainment Co. Ltd, SM Entertainment Group, YG Entertainment Inc., Eventbrite, Inc., and HYBE Co., Ltd.

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Segmental Analysis
Based on Type, the K-pop Events market is segmented into Rock, Jazz, Pop, and Others. The dominance of the Rock segment in the K-pop Events market is propelled by the genre's dynamic fusion with K-pop, attracting a diverse audience with its edgy sound, live instrumentations, and the incorporation of rock elements into the vibrant K-pop music.
Based on Revenue Sources, the K-pop Events market is segmented by Tickets, Sponsorships, and Others. The projected high CAGR in the Tickets segment is attributed to the increasing global fanbase's willingness to invest in live experiences, driving robust ticket sales for K-pop events and fostering a culture of high demand and anticipation within the industry.
Based on Gender, the K-pop Events market is segmented by Male, Female. The projected high CAGR in the Male segment is attributed to the expanding international appeal of male K-pop artists, their diverse talent, and strategic marketing efforts, driving heightened global interest and attendance at events featuring male K-pop acts.

Key Region/ Countries Covered
• North America (US, Canada, Mexico)
• Europe (Germany, U.K., France, Italy, Spain, Russia, Nordic Countries, BeNeLux, Rest of Europe)
• Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Rest of Asia Pacific)
• Middle East and Africa (Saudi Arabia, UAE, Egypt, South Africa, Rest of MEA)
• Latin America (Mexico, Brazil, Argentina, Rest of Latin America)

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