Press release
Marketing Automation Market Is Likely To Be Worth Nearly US$ 15.7 Billion By 2032
The Marketing Automation Industry sales study offers a comprehensive analysis on diverse features including production capacities, Marketing Automation demand, product developments, sales revenue generation and Marketing Automation market outlook across the globe.market research report by Fact.MR, (Leading business and competitive intelligence provider) on global Marketing Automation market sales initiates with an outlook of the market, followed by the scrutiny of the demand and consumption volumes and share and size of various end-use segments
The global marketing automation market is predicted to rise at a CAGR of 12.3% during 2022-2032. The marketing automation market share is estimated to reach US$ 15.7 Billion by 2032 from US$ 4.3 Billion in 2021.
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The readability score of the Marketing Automation market demand report is good as it offers chapter-wise layout with each section divided into a smaller sections.
The report encompasses graphs and tables to show the entire assembling. Pictorial demonstration of the definite and estimated values of key segments is visually appealing to readers.
This Marketing Automation market outlook report explicates on vital dynamics such as the drivers, restraints and opportunities for key players and competitive analysis of Marketing Automation along with key stakeholders as well as emerging players associated with the manufacturing of product.
The Key trends Analysis of Extended Marketing Automation market also provides dynamics that are responsible for influencing the future sales and demand of over the forecast period.
Key Companies Profiled
• Adobe
• Hubspot
• Salesforce
• SAS
• Oracle
• Acoustic
• Act-on Software
• SendinBlue
• Activecampaign
• Simplycast
Competitive Analysis :
Several organisations are focusing on using digital platforms to retain their clients, and the demand for marketing automation has been steadily rising during the pandemic.
Through inorganic marketing strategies such as collaborations, investments, and acquisitions, as well as strategic launches to bring changes to their services, the leading players are focusing on expanding their portfolio and enhancing their global footprint. These suppliers have a large customer base and a broad geographic footprint, as well as well-organized distribution systems, which aids in revenue growth.
Recent Developments in the Marketing Automation Market :
• Adobe's journey optimizer gained mobile marketing personalisation features in February 2022, allowing users to better engage their customers on smartphones. Message Designer, which allows users to create personalised email, push notifications, and in-app messages for customers on mobile devices from a single console; personalised app experiences, which consider app usage and other factors; and unified customer profiles, which drive analytics in workflows, are among the seven capabilities.
• The Dynamics 365 Marketing December 2021 update allows users to construct journey branches based on any attribute, track unsubscribed customers in real-time marketing insights, and manage Microsoft Teams meeting options from the Dynamics 365 Marketing app starting in December 2021. The update also includes bug fixes and general performance improvements.
Key Segments
• By Component :
o Software
o Services
• By Application :
o Campaign Management
o Email Marketing
o Lead Nurturing and Lead Scoring
o Social Media Marketing
o Inbound Marketing
o Analytics and Reporting
o Other Applications (Site Tracking, Activity Tracking, and Sales Conversion Tracking)
• By Deployment Type :
o On-premises
o Cloud
• By Organization Size :
o Small and Medium-Sized Enterprises
o Large Enterprises
• By Vertical :
o BFSI
o IT and Telecom
o Travel and Hospitality
o Healthcare and Lifesciences
o Retail and Consumer Goods
o Education
o Media and Entertainment
o Manufacturing
o Other Vertical (Government, Logistics and Transportation, Automotive, and Energy and Utilities)
• By Region :
o North America
o Europe
o Asia Pacific
o Middle East & Africa
o Latin America
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About Fact.MR
We are a trusted research partner of 80% of fortune 1000 companies across the globe. We are consistently growing in the field of market research with more than 1000 reports published every year. The dedicated team of 400-plus analysts and consultants is committed to achieving the utmost level of our client's satisfaction.
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