Press release
India Feminine Hygiene Products Market Increasing Demand and Advancements to Drive Growth
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The feminine hygiene products market was valued at INR 32.66 Bn in 2020 and is expected to expand at a compound annual growth rate (CAGR) of ~16.87% during the 2021 to 2025 period, to reach a value of INR 70.20 Bn by 2025.
In 2020, of approximately 355 Mn menstruating women, less than 41% used hygienic protection methods. Hygienic products such as sanitary napkins, menstrual cups, and intimate cleansers are common in India. Sanitary napkins are used the most with approximately 17.63% of the menstruating women using them.
Market insights:
Improved awareness regarding feminine hygiene and the benefits of using hygienic personal care products propel market growth. Government initiatives to promote menstrual awareness among women and adolescent girls also drive the market. Some of the programs and initiatives introduced by the government include the Rashtriya Kishor Swasthya Karyakram scheme, exemption of tax, and subsidization of sanitary napkins. However, social stigma regarding, high prices of hygiene products, and their negative impact on the environment are some of the factors that hinder its growth.
COVID-19 impact analysis:
The pandemic, followed by the nationwide lockdown, severely impacted the market. In the initial phase of the lockdown, production came to a standstill and supply chain was disrupted. As a result, there was a shortage of feminine hygiene products at medical stores and on e-commerce sites. Women belonging to low income groups had reduced purchasing power because of the economic impact of the pandemic. Consequently, several women took to traditional unhygienic practices. Thus, the market, both in terms of demand and supply, experienced loss during the initial phase of the pandemic. However, the market started reviving gradually from the fourth quarter of 2020, as lockdown restrictions were lifted and commerce restarted.
Companies covered:
Procter & Gamble Hygiene and Health Care Limited
Elize Lifestyle Private Limited
Heyday
PeeBuddy (Sirona Hygiene Private Limited
Redcliffe Hygiene Private Limited
Saathi Eco Innovations India Private Limited
Shudh Plus Hygiene Products Private Limited
Unicharm India Private Limited
Johnson & Johnson India
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Core Chapters:
Chapter 1: Introduction: This chapter outlines the scope of the report and provides an executive summary of the different market segments, including the market size, future development potential, and evolution of the market in the short to mid-term and long term.
Chapter 2: Competitive Landscape: Here, we conduct a detailed analysis of the competitive landscape of India Feminine Hygiene Products manufacturers, including price, output, and revenue market share, latest development plans, mergers, and acquisition information.
Chapter 3: Production and Value Analysis: This chapter provides a quantitative analysis of the production/output and value of India Feminine Hygiene Products by region/country, identifying the market size and development potential of each region in the next six years.
Chapter 4: Consumption Analysis: We analyze the consumption of India Feminine Hygiene Products in different regions and countries, introducing the market development, future prospects, market space, and capacity of each country in the world.
Chapter 5: Product Segment Analysis: This chapter provides an analysis of various market segments according to product type, covering the market size and development potential of each market segment.
Chapter 6: Application Segment Analysis: We analyze various market segments according to application, covering the market size and development potential of each market segment.
Chapter 7: Company Profiles: This chapter provides detailed profiles of key players in the market, including product production/output, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Industrial Chain Analysis: Here, we analyze the industrial chain, including the upstream and downstream of the industry.
Chapter 9: Sales Channel Analysis: We analyze the sales channel, distributors, and customers in this chapter.
Chapter 10: Market Dynamics Analysis: This chapter introduces the market dynamics, latest developments, driving factors, restrictive factors, challenges, and risks faced by manufacturers in the industry, along with an analysis of relevant policies.
Chapter 11: Production and Supply Forecast: We provide a production and supply forecast for the global and regional market.
Chapter 12: Consumption and Demand Forecast: This chapter provides a consumption and demand forecast for the global and regional market.
Chapter 13: Type and Application Forecast: We provide a quantitative analysis of the market size and development potential of each market segment in the next six years.
Chapter 14: Conclusion: Finally, we present the main points and conclusions of the report, providing readers with a comprehensive understanding of the market and its potential growth prospects.
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