Internet Security Market In-Depth Analysis: Emerging Trends, Growth Opportunities and Business Strategies

According to the report from Allied Market Research, the global market for Internet security is projected to reach $46.5 billion by 2021, with a compound annual growth rate (CAGR) of 8.4% from 2016 to 2021. The surge in demand for Internet security software solutions, prompted by a rising frequency of cyber-attacks and the widespread adoption of cloud-based Internet security systems, is a key factor propelling market growth.

Internet security encompasses the actions and protocols implemented to safeguard internet-connected devices, networks, and web-based systems from cyber threats like hacking, viruses, malware, and phishing. This involves the safeguarding of personal and sensitive information, such as financial and personal data, to prevent unauthorized access.

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The attainment of internet security involves a blend of technical safeguards, such as firewalls and antivirus software, as well as non-technical strategies, including user education on secure online practices and the establishment of robust security policies.

The escalating adoption of Internet-based applications in diverse sectors like education, government, retail, IT & telecommunications, BFSI, and others exposes them to the risks of virus and spam attacks. As per McAfee's findings in 2014, cybercrimes, encompassing unethical hacking, botnets, distributed denial of services (DDoS), malware, spyware, spams, viruses, and various threats, resulted in a global financial loss amounting to $400 billion. The rising frequency of security threats stands out as a primary driver propelling the expansion of the Internet security market.

The market is categorized by technology, with segments including authentication, access control technology, content filtering technology, and cryptography (encryption) technology. In 2015, the authentication technology segment held the majority, constituting over 40% of the market. Authentication technologies play a crucial role in various systems, ranging from single sign-on methods like password-based logins to more intricate systems such as tokens, public-key certificates, and biometrics.

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Based on applications, the market is divided into BFSI, retail, IT & telecommunications, government, manufacturing, education, aerospace, defense & intelligence, and others. In terms of revenue, BFSI emerged as the top-performing segment in 2015. Notably, the education sector is anticipated to experience substantial growth, with a projected Compound Annual Growth Rate (CAGR) of 14.3% during the forecast period.

The Internet security market has experienced growth due to favorable regulations, proactive e-commerce, and e-governance initiatives. Key market players are employing strategies such as product launches, partnerships, and acquisitions to strengthen their market position and enrich their product offerings.

Several Market Vendors, including:

• AO Kaspersky Lab
• Cisco Systems Inc.
• Dell Technologies Inc.
• Fortinet Inc.
• HCL Technologies Ltd.
• Hewlett Packard Enterprise Co.
• Infineon Technologies AG
• Intel Corp.
• International Business Machines Corp.
• Microsoft Corp.
• NortonLifeLock Inc.
• NTT Corp.
• Palo Alto Networks Inc.
• Penta Security Systems Inc.
• SecureLink Inc.
• Sophos Ltd.
• Tata Consultancy Services Ltd.
• Thales Group
• Trend Micro Inc.
• Wipro Ltd.

The rising prevalence of Internet-based applications in diverse sectors like education, government, retail, IT & telecommunications, BFSI, and others exposes them to the risks of virus and spam attacks. According to McAfee's 2014 report, cybercrimes encompassing unethical hacking, botnets, distributed denial of services (DDoS), malware, spyware, spams, viruses, and various threats resulted in a global loss of $400 billion. The escalating frequency of security threats stands as a key driver propelling the expansion of the Internet security market.

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Key Advantages:

• This study extensively researches the internet security market, providing insights into its current status and future prospects.

• The report offers a comprehensive analysis of the market's present condition, projecting trends from 2014 to 2020, using 2013 as the baseline.

• A thorough examination of market segments assesses their growth potential, outlining favorable conditions for the NFC systems market.

• The report delves into a detailed analysis of the pivotal factors influencing the NFC systems market.

• Leveraging Porter's Five Forces model, the report evaluates buyer and supplier power, elucidating the competitive market structure and aiding players in crafting effective strategies.

• An Industry Value Chain analysis elucidates the roles and value addition of key intermediaries at each stage in the chain, providing valuable insights into the market dynamics.

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