Saudi Arabia DOOH Market Evaluated to Reach USD 37.05 Million in Revenue By 2030 | Infinium Global Research

A newly released country research report on the Saudi Arabia DOOH Market unveils a detailed customer intelligence and competitive study, offering a profound analysis of market dynamics. Titled "Elevating Visibility: Unraveling the Dynamics of Saudi Arabia's Digital Out-of-Home Market," the report delves into demand forecasts, market trends, and micro and macro indicators, providing a roadmap for businesses navigating the evolving landscape of DOOH advertising in the region.

The Kingdom of Saudi Arabia, the third-largest Middle Eastern country with a population of 32.94 million, is experiencing a surge in demand for online goods and services, particularly in the Fast-Moving Consumer Goods (FMCG) sector. As the FMCG market gains popularity, companies are redirecting advertising budgets towards innovative platforms to reach wider audiences. The Saudi Arabia DOOH market was valued at USD 13.93 Million in 2022 and is expected to reach USD 37.05 Million by 2030 and grow at a CAGR of 13.54% over the forecast period.

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Driving Forces and Constraints:

The report highlights factors driving and restraining the DOOH market in Saudi Arabia. The rise of the FMCG market is boosting advertising budgets, with companies increasingly adopting innovative advertising platforms. However, challenges such as cultural taboos, competition with other media channels, and a limited viewer demographic are impeding the growth of the DOOH market.

Opportunities in the Landscape:

Amidst challenges, the DOOH platform presents unique opportunities for advertisers to reach mass audiences with high-impact campaigns. With the growth of malls, increasing female shoppers, and technological advancements, the market is poised for beneficial opportunities in the coming years.

Key Players and Market Dynamics:

Prominent players in the Saudi Arabia DOOH market include JCDecaux SA, Daktronics, Inc., Wave Media Advertising, NEC Display Solutions, and Christie Digital Systems, Inc. The report outlines their market presence and strategic initiatives.

Technology and Tourism:

The report sheds light on the effectiveness of DOOH as a communication and advertising tool in a growing tourist destination. Luxurious establishments and retail spaces are increasingly leveraging visual and audio screens, enhancing coverage and frequency. The adoption of DOOH is driven by the rapid growth of the retail sector in the Middle East, estimated at USD 500 billion in 2010.

Challenges in a Conservative Landscape:

Cultural norms and stringent regulations pose challenges for DOOH advertising in conservative areas. Advertisers need to navigate cultural expectations, ensuring compliance with strict rules regarding content, especially in conservative regions like Riyadh. Additionally, competition with other media channels and limitations in viewer demographics are factors constraining the growth of the DOOH market.

Future Outlook:

Despite challenges, the DOOH platform remains distinct with advantages like ad-blocking resistance, fraud prevention, and improved impression analytics. As technology continues to enhance audience measurement, DOOH's ability to reach mass audiences and deliver high-impact campaigns positions it as a key player in the advertising landscape.

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Table of Content

Chapter 1. Report Overview

1.1. Report Description

1.2. Research Methods

1.3. Research Approaches

Chapter 2. Executive Summary

Chapter 3. Market Overview

3.1. Introduction

3.2. Market Dynamics

3.2.1. Drivers

3.2.2. Restraints

3.2.3. Opportunities

3.2.4. Challenges

3.3. PEST-Analysis

3.4. Porter's Diamond Model for Saudi Arabia DOOH Market

3.5. IGR-Growth Matrix Analysis

3.6. Competitive Landscape in Saudi Arabia DOOH Market

Chapter 4. Saudi Arabia DOOH Market by Product

4.1. Billboards

4.2. Street Furniture

4.3. Transit

Chapter 5. Saudi Arabia DOOH Market by Application

5.1. Indoor

5.2. Outdoor

Chapter 6. Saudi Arabia DOOH Market by Vertical

6.1. Commercial

6.2. Infrastructural

6.3. Institutional

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Reasons to Buy this Report:

=> Comprehensive analysis of regional markets of Saudi Arabia DOOH.

=> Complete coverage of all the product types and application segments to analyze the trends, developments, and forecast of market size up to 2030.

=> Comprehensive analysis of the companies operating in this market. The company profile includes an analysis of the product portfolio, revenue, SWOT analysis, and the latest developments of the company.

=> Infinium Global Research- Growth Matrix presents an analysis of the product segments and geographies that market players should focus on to invest, consolidate, expand, and/or diversify.

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