Fashion label DOPAMIN starts on 1 December

Young designers from England, Finland and Germany start their own independent fashion label – defying the rules of the fashion industry

“I have always had a passion for fashion and always wanted to design clothes that will bring you out and have that unique part of what we all have” – says James, 17-year-old fashion designer from Norwich, UK. This credo has made him part of one of the hippest fashion labels around: the independent international fashion brand DOPAMIN. “I would love to see you wear my design!”, he smiles.

A handful of young, talented designers from all over Europe have joined forces to leave their mark in the international fashion scene. By founding the independent fashion label DOPAMIN they are opposing anything that makes the fashion industry go round: No middle-aged corporate types. No market research. No trend scouts telling them what fashionistas want. Because nobody knows better than they do themselves. They are the boys from the hood, designing and making the clothes they’ve always wanted but couldn’t find.

A lime green shirt with a map of the world. Pink and white stripes on a unisex polo shirt. Smokey emo-style and loads of big feelings for guys who dare. Designed by young guys in their teens and early twenties, marketed and sold on their own initiative over their stylish website that lures the users into a very special world – a world that is authentic and true and simply devastatingly beautiful. The designers? Tim, Thomas, Rasmus, Laurids, Lari and James. The models? Check the same names again.

Every single piece of the collection is strictly limited and labelled with a unique identification number. For individualism is what it’s all about. The story of DOPAMIN is, more than anything, the story of a boy. A boy who sparked this underground initiative with his divine ideas and inspiration. A boy who is, sadly, no longer alive. But he had a dream – a dream that his friends are making come true with this collection. He was a passionate skateboarder and a talented designer. At 17, he was signed at a famous model agency. At 18, he died in a car crash. He had been dreaming of creating his own fashion brand that was to be different from all the other fashion brands in the world. A brand designed by life in the streets and sparked by divine inspiration. This brand is DOPAMIN.

The first items of the limited collection will be available on 1 December 2007. New thrilling pieces will be added on a running basis. www.dopamin.eu

Please send us a specimen copy of your publication!

Press contact: Carsten Drochner

DOPAMIN LIMITED | Stettiner Strasse 26 | 58540 Meinerzhagen | Germany
Phone +49 2354 904821 | Fax +49 2354 904822 | Email get-in-touch@dopamin.eu | www.dopamin.eu

Registered office:
DOPAMIN LIMITED | 2nd floor | 145-157 St John Street | London | EC1V 4PY | England

DOPAMIN is an independent fashion label and sells exclusive, individual garments through its www.dopamin.eu website. Our products are manufactured in small and limited lots. Each piece is unique and marked with a – usually visible on the exterior – identification number consisting of an individual number and the total lot quantity, e.g. 1/100.

We sell only to private end consumers. No sales are made to commercial buyers, nor can DOPAMIN products be purchased in stores.

This release was published on openPR.