Global Sports Sponsorship Market Set to Reach USD 101.5 Billion by 2030 | Infinium Global Research

The Global Sports Sponsorship Market is poised for remarkable growth, with a predicted CAGR of 6.01% during the forecast period, surging from USD 57.3 billion in 2022 to an estimated USD 101.5 billion by 2030. This unprecedented expansion is primarily attributed to the multitude of sporting events organized worldwide, attracting a diverse range of companies as sponsors due to their high viewership. Despite budget constraints and rising sponsorship costs, the increasing adoption of marketing analytics is expected to offer substantial growth opportunities.

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Thriving Sporting Events Drive Sponsorship

The global sports sponsorship market thrives on the multitude of sporting events held across the world. Events like the UEFA Champions League, Super Bowl, FIFA World Cup, Olympic Games, ICC Cricket World Cup, and more, are organized annually or at fixed intervals, garnering high viewership and attracting numerous sponsorships from diverse companies. Moreover, new sporting events continue to emerge globally, further boosting the market's growth potential.

Sports Viewership on the Rise

Sports remain one of the most enduring and popular forms of entertainment globally, surpassing movies and TV shows in viewership. With an average daily viewership of 3.5 billion for association football, 2.5 billion for cricket, and 2 billion for field hockey, the reach of sports is undeniable. Furthermore, the viewership of various sporting events is on the rise, with the 2021 NFL regular-season games averaging 17.1 billion viewers across television and digital platforms, a 10% increase over 2020. Similarly, the 2021/22 UEFA Champions League final saw an average of 2.76 billion viewers in the USA, reflecting a 23% growth from the previous year. The expanding viewership extends the reach and influence of sponsors.

Sponsorship Costs Pose Challenges

Despite the promising growth, challenges persist in the sports sponsorship market. Increasing competition and escalating event organization costs drive up sponsorship prices. Marketing agencies anticipate teams, leagues, and media companies to raise sponsorship prices by 18-20%. While sports sponsorships saw a 107% increase in 2021, this trend pressures the budgets of many sponsors, particularly those with limited financial resources.

Marketing Analytics: Unlocking Opportunities

The adoption of marketing analytics tools is emerging as a game-changer in sports sponsorship. These tools, combining data science and research, enable sponsors to understand how sponsorships impact brand reach and business outcomes. They help sponsors optimize their budgets and secure the most lucrative sponsorship deals. This strategic use of marketing analytics offers promising growth avenues in the global sports sponsorship market.

The global sports sponsorship market report categorizes segments based on type and application. Types encompass signage, digital activation, club and venue activation, and others, while applications include competition sponsorship, training sponsorship, and others.

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Table of Content

Chapter 1. Preface

1.1. Report Description

1.2. Research Methods

1.3. Research Approaches

Chapter 2. Executive Summary

2.1. Sports Sponsorship Market Highlights

2.2. Sports Sponsorship Market Projection

2.3. Sports Sponsorship Market Regional Highlights

Chapter 3. Global Sports Sponsorship Market Overview

3.1. Introduction

3.2. Market Dynamics

3.2.1. Drivers

3.2.2. Restraints

3.2.3. Opportunities

3.3. Analysis of COVID-19 impact on the Sports Sponsorship Market

3.4. Porter's Five Forces Analysis

3.5. IGR-Growth Matrix Analysis

3.5.1.IGR-Growth Matrix Analysis by Type

3.5.2.IGR-Growth Matrix Analysis by Application

3.5.3.IGR-Growth Matrix Analysis by Region

3.6. Value Chain Analysis of Sports Sponsorship Market

Chapter 4. Sports Sponsorship Market Macro Indicator Analysis

Chapter 5. Global Sports Sponsorship Market by Type

5.1. Signage

5.2. Digital Activation

5.3. Club and Venue Activation

5.4. Others

Chapter 6. Global Sports Sponsorship Market by Application

6.1. Competition Sponsorship

6.2. Training Sponsorship

6.3. Others

Chapter 7. Global Sports Sponsorship Market by Region 2023-2030

7.1. North America

7.1.1. North America Sports Sponsorship Market by Type

7.1.2. North America Sports Sponsorship Market by Application

7.1.3. North America Sports Sponsorship Market by Country

7.2. Europe

7.2.1. Europe Sports Sponsorship Market by Type

7.2.2. Europe Sports Sponsorship Market by Application

7.2.3. Europe Sports Sponsorship Market by Country

7.3. Asia-Pacific

7.3.1. Asia-Pacific Sports Sponsorship Market by Type

7.3.2. Asia-Pacific Sports Sponsorship Market by Application

7.3.3. Asia-Pacific Sports Sponsorship Market by Country

7.4. RoW

7.4.1. RoW Sports Sponsorship Market by Type

7.4.2. RoW Sports Sponsorship Market by Application

7.4.3. RoW Sports Sponsorship Market by Sub-region

Chapter 8. Company Profiles and Competitive Landscape

8.1. Competitive Landscape in the Global Sports Sponsorship Market

8.2. Companies Profiles

8.2.1. Adidas AG

8.2.2. Hero MotoCorp Ltd.

8.2.3. Hyundai Motor Co.

8.2.4. Nike Inc.

8.2.5. Nissan Motor Co. Ltd.

8.2.6. PepsiCo Inc.

8.2.7. PUMA SE

8.2.8. Qatar Airways Group

8.2.9. Rolex SA

8.2.10. Samsung Electronics Co. Ltd.

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Reasons to Buy this Report:

=> Comprehensive analysis of global as well as regional markets of Sports Sponsorship.

=> Complete coverage of all the product types and application segments to analyze the trends, developments, and forecast of market size up to 2030.

=> Comprehensive analysis of the companies operating in this market. The company profile includes an analysis of the product portfolio, revenue, SWOT analysis, and the latest developments of the company.

=> Infinium Global Research- Growth Matrix presents an analysis of the product segments and geographies that market players should focus on to invest, consolidate, expand, and/or diversify.

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