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Global Sports Sponsorship Market Set to Reach USD 101.5 Billion by 2030 | Infinium Global Research
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Thriving Sporting Events Drive Sponsorship
The global sports sponsorship market thrives on the multitude of sporting events held across the world. Events like the UEFA Champions League, Super Bowl, FIFA World Cup, Olympic Games, ICC Cricket World Cup, and more, are organized annually or at fixed intervals, garnering high viewership and attracting numerous sponsorships from diverse companies. Moreover, new sporting events continue to emerge globally, further boosting the market's growth potential.
Sports Viewership on the Rise
Sports remain one of the most enduring and popular forms of entertainment globally, surpassing movies and TV shows in viewership. With an average daily viewership of 3.5 billion for association football, 2.5 billion for cricket, and 2 billion for field hockey, the reach of sports is undeniable. Furthermore, the viewership of various sporting events is on the rise, with the 2021 NFL regular-season games averaging 17.1 billion viewers across television and digital platforms, a 10% increase over 2020. Similarly, the 2021/22 UEFA Champions League final saw an average of 2.76 billion viewers in the USA, reflecting a 23% growth from the previous year. The expanding viewership extends the reach and influence of sponsors.
Sponsorship Costs Pose Challenges
Despite the promising growth, challenges persist in the sports sponsorship market. Increasing competition and escalating event organization costs drive up sponsorship prices. Marketing agencies anticipate teams, leagues, and media companies to raise sponsorship prices by 18-20%. While sports sponsorships saw a 107% increase in 2021, this trend pressures the budgets of many sponsors, particularly those with limited financial resources.
Marketing Analytics: Unlocking Opportunities
The adoption of marketing analytics tools is emerging as a game-changer in sports sponsorship. These tools, combining data science and research, enable sponsors to understand how sponsorships impact brand reach and business outcomes. They help sponsors optimize their budgets and secure the most lucrative sponsorship deals. This strategic use of marketing analytics offers promising growth avenues in the global sports sponsorship market.
The global sports sponsorship market report categorizes segments based on type and application. Types encompass signage, digital activation, club and venue activation, and others, while applications include competition sponsorship, training sponsorship, and others.
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Table of Content
Chapter 1. Preface
1.1. Report Description
1.2. Research Methods
1.3. Research Approaches
Chapter 2. Executive Summary
2.1. Sports Sponsorship Market Highlights
2.2. Sports Sponsorship Market Projection
2.3. Sports Sponsorship Market Regional Highlights
Chapter 3. Global Sports Sponsorship Market Overview
3.1. Introduction
3.2. Market Dynamics
3.2.1. Drivers
3.2.2. Restraints
3.2.3. Opportunities
3.3. Analysis of COVID-19 impact on the Sports Sponsorship Market
3.4. Porter's Five Forces Analysis
3.5. IGR-Growth Matrix Analysis
3.5.1.IGR-Growth Matrix Analysis by Type
3.5.2.IGR-Growth Matrix Analysis by Application
3.5.3.IGR-Growth Matrix Analysis by Region
3.6. Value Chain Analysis of Sports Sponsorship Market
Chapter 4. Sports Sponsorship Market Macro Indicator Analysis
Chapter 5. Global Sports Sponsorship Market by Type
5.1. Signage
5.2. Digital Activation
5.3. Club and Venue Activation
5.4. Others
Chapter 6. Global Sports Sponsorship Market by Application
6.1. Competition Sponsorship
6.2. Training Sponsorship
6.3. Others
Chapter 7. Global Sports Sponsorship Market by Region 2023-2030
7.1. North America
7.1.1. North America Sports Sponsorship Market by Type
7.1.2. North America Sports Sponsorship Market by Application
7.1.3. North America Sports Sponsorship Market by Country
7.2. Europe
7.2.1. Europe Sports Sponsorship Market by Type
7.2.2. Europe Sports Sponsorship Market by Application
7.2.3. Europe Sports Sponsorship Market by Country
7.3. Asia-Pacific
7.3.1. Asia-Pacific Sports Sponsorship Market by Type
7.3.2. Asia-Pacific Sports Sponsorship Market by Application
7.3.3. Asia-Pacific Sports Sponsorship Market by Country
7.4. RoW
7.4.1. RoW Sports Sponsorship Market by Type
7.4.2. RoW Sports Sponsorship Market by Application
7.4.3. RoW Sports Sponsorship Market by Sub-region
Chapter 8. Company Profiles and Competitive Landscape
8.1. Competitive Landscape in the Global Sports Sponsorship Market
8.2. Companies Profiles
8.2.1. Adidas AG
8.2.2. Hero MotoCorp Ltd.
8.2.3. Hyundai Motor Co.
8.2.4. Nike Inc.
8.2.5. Nissan Motor Co. Ltd.
8.2.6. PepsiCo Inc.
8.2.7. PUMA SE
8.2.8. Qatar Airways Group
8.2.9. Rolex SA
8.2.10. Samsung Electronics Co. Ltd.
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Reasons to Buy this Report:
=> Comprehensive analysis of global as well as regional markets of Sports Sponsorship.
=> Complete coverage of all the product types and application segments to analyze the trends, developments, and forecast of market size up to 2030.
=> Comprehensive analysis of the companies operating in this market. The company profile includes an analysis of the product portfolio, revenue, SWOT analysis, and the latest developments of the company.
=> Infinium Global Research- Growth Matrix presents an analysis of the product segments and geographies that market players should focus on to invest, consolidate, expand, and/or diversify.
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Infinium Global Research is a business consulting and market research firm; a group of experts that caters to fulfilling business and market research needs of leading companies in various industry verticals and business segments. The company also serves government bodies, institutes, and non-profit/non-government organizations to meet their knowledge and information needs.
Through our information services and solutions, we assist our clients to improve their performance and assess the market conditions to achieve their organizational goals. Our team of experts and analysts are engaged in continuously monitoring and assessing the market conditions to provide knowledge support to our clients. To help our clients and to stay updated with the advances and inventions in technology, business processes, regulations, and the environment, Infinium often conducts regular meets with industry experts and opinion leaders. Our key opinion leaders are involved in monitoring and assessing the progress in the business environment, so as to offer the best opinion to our clients.
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