Press release
Internet Advertising Market to Reach $1,089 Billion, Globally, by 2027 at 17.2% CAGR
Internet Advertising Market
The global internet advertising market size was valued at $319 billion in 2019, and is projected to reach $1,089 billion by 2027, registering a CAGR of 17.2% from 2020 to 2027.
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The growth of the global internet advertising market is driven by factors such as extensive adoption of smart phones, emergence of high-speed internet, proliferation of social media, growth in advertising spends on digital media across various industries, and rise in popularity of streaming platforms. In addition, the increase in interest of business owners for online advertising due to COVID-19 to increase brand awareness and to gain competitive advantage fuels the market growth. However, rise in adoption of ad-blockers to avoid online advertising may hinder the market growth to some extent. On the contrary, emergence of advertising automation is anticipated to provide lucrative opportunities for the market growth. In addition, rise in adoption of identity-based pay-per-click marketing by businesses to achieve greater success in their marketing is expected to be opportunistic for the internet advertising market growth during the forecast period.
Asia-Pacific is expected to witness highest growth rate during the forecast period as the proliferation of mobile, social media, and apps is the major driving factor for the progressively growing internet advertising market across the region. Particularly in countries, such as India, China, and Indonesia, apps are gaining importance due to the ubiquity of smartphone usage as well as gaming. This popularity of smartphone usage and gaming serves as a promising market for advertisers. Moreover, continuous increase in use of digital products and services in Asia-Pacific countries as compared to the rest of the world is expected to propel further growth of the internet advertising market in this region.
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Competitive Analysis:
The competitive environment of Internet Advertising Industry is further examined in the report. It includes details about the key players in the market's strengths, product portfolio, Internet Advertising Market share and size analysis, operational results, and market positioning. It comprises the actions taken by the players to grow and expand their presence through agreements and entering new business sectors. Mergers and acquisitions, joint ventures, and product launches are some of the other techniques used by players.
Key Players:
Alibaba Group Holding Limited
Google LLC
Baidu, Inc.
Amazon.com, Inc.
International Business Machines Corporation
Facebook, Inc.
Microsoft Corporation
Twitter Inc.
Verizon Communications Inc.,
Hulu LLC and Many More
The internet advertising industry is going through an enormous transformation and growth. Technological transformation as well as boundless changes took place, owing to rise of mobile devices, data broker's data gathering capabilities, social networks, behavioral targeting, and real-time bidding. This technological transformation also enables the concerns relating to consumer security, privacy, advertising effectiveness, and metrics fraud. However, the global internet ad spending is mounting at an average rate of about 13% per year, which is mainly driven by mobile internet advertising.
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Region-wise, the internet advertising market size was dominated by North America in 2019. However, Asia-Pacific is expected to witness significant growth in the coming years.
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