Oat Milk Market: Global Analysis by Source, Product, Packaging, Distribution Channel, Region and Leading Players are Oatly, Rise Brewing, Thrive Market, Elmhurst

Oat milk is a type of plant-based milk as it is made from oats and water and thus isn't a dairy product. It is made by mixing of oats and water in a blender. Its taste is different from the dairy milk but is an alternative for the people preferring low calorie diet and patients with lactose intolerance.

The global Oat Milk Market size is projected to reach a CAGR of 14.4% from 2022 to 2028. Oat Milk Market by Source (Organic, Conventional), By Product (Plain, Flavored), By Packaging (Cartons, Bottle), By Distribution Channel, and Region (North America, Europe, Asia-Pacific, Middle East and Africa and South America)

Top players covered in Oat Milk Market report: Oatly, Rise Brewing, Thrive Market, Happy Planet Foods, Califia Farms, The Coca-Cola Company, Elmhurst, Pacific Foods, Danone, HP Hood LLC

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The growing vegan population, along with health-conscious customers seeking plant-based milk with excellent nutritional qualities, is driving market expansion. As a result, oat milk trend has been risen with the rise in veganism and is recognized as a critical element driving demand for plant milk.

According to the most recent Delvens analysis, more than 25% of women drink plant-based milk, while young people between the ages of 16 and 24 are increasingly rejecting dairy milk. Sales of oat milk increased by 70%, which accounts for the majority of this growth. In 2021, oat milk will be the most widely consumed plant-based milk, with customers spending USD 145 million on the dairy-free alternative. These days, about one-third of British people choose plant-based milk over dairy milk. According to a survey of 3,000 adults, aged 16 and older, about 44% of individuals in the 25-44 age range drink plant-based milk. Oat milk is also in demand from consumers that follow vegan diets, are lactose intolerant, and are health-conscious.

Lactose intolerance, allergies, and the growing popularity of low-cholesterol diets have prompted manufacturers to develop a variety of plant-based replacements. This has benefited the market for oat milk, which meets customers' need for allergy-free products while also providing various health advantages. However, in certain countries, plant-based milk cannot be labeled as milk and is taxed more heavily than dairy milk. These reasons may impede the oat milk market growth.

As per the survey, oat milk is currently the most widely consumed non-dairy milk substitute. The popularity of oat milk is growing quickly. Oats, unlike soy and nut milk, are low in allergens, allowing the majority of individuals to consume them. It is regarded as being far more environmentally friendly than dairy milk and having less impact than other non-dairy options. A crop that requires a lot of water to flourish is almonds, for instance. The grain is now appearing in more items and other grocery store aisles as the Oat milk craze continues.

With the increased awareness raised by animal rights organizations and animal lovers, there has been a shift in customer purchasing behavior that favors animal protection. As a result, a substantial consumer base is transitioning to a vegan diet, which is likely to increase oat milk market share throughout the projection period.

Oat Milk Market Regional Analysis:

In 2020, the United States had the greatest revenue share in the North American market. The country's trend of plant-based food and beverage consumption, along with a strong foothold of important producers and an increase in vegan customers, is contributing to the country's high growth of oat milk. Oat milk led the growth in yearly non-dairy milk sales in the United States. Plant-based milk sales climbed by 6.4% in 52 weeks as of June 12, 2022.

Concerns about animal welfare are growing in the United Kingdom, and veganism is becoming more popular among consumers. Aside from these, possible health advantages and environmental conservation are now boosting oat milk sales. With the growing popularity of veganism, certain producers in the United Kingdom are selling certified vegan oat milk, which is projected to draw more customers in the coming years. When it comes to oat production.

In comparison to other regions, Europe and North America have the highest concentration of oat drinks. Oat milk is expanding faster than other plant-based beverages. Oat milk sales in the United States increased by 130% last year to USD 316.2 million. Soy milk, rice milk, and coconut milk sales all decreased in the United States last year. Oat milk is the most preferred plant-based drink in Europe because of its advantages in terms of health. Europe is now the world's top producer of oat milk due to the region's rapidly growing demand and consumer awareness.

Russia is the world's greatest grower of oats, which results in significant oat milk output. Increased oat output in Russia gives several potential for oat milk manufacturers to develop their operations across regions. Russia has a production share of roughly 22%, which is much more than other countries.

Asia Pacific is the most rapidly growing market and offers a huge opportunity for the industry, whose growth is driven by the changed lifestyle and food preferences in the region.

The conventional oat milk category held the largest proportion of the oat milk market in 2019.

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Scope of the Oat Milk Market Report:

Global Oat Milk Market is segmented into source, product, packaging, distribution, and region.

On the basis of Source, the Global Oat Milk Market is segmented into:

Organic
Conventional

On the basis of Product, the Global Oat Milk Market is segmented into:

Plain
Flavored

On the basis of Packaging, the Global Oat Milk Market is segmented into:

Cartons
Bottle
Others

On the basis of Distribution, the Global Oat Milk Market is segmented into:

Supermarkets & Hypermarkets
Convenience Stores
Online Retail
Others

On the basis of Region, the Global Oat Milk Market is segmented into:

Asia Pacific
North America
Europe
South America
Middle East & Africa

Oat Milk Market Recent Developments:

In 2020, Califia Farms came up with a long-life oat drink exclusively for customers in the U.K. market.

OATSIDE, a Singapore-based oat milk firm, has raised S$90.5 million in a Series A fundraising round headed by Temasek Holdings and GGV Capital, according to regulatory records obtained by DealStreetAsia.

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