Direct Mail Advertising Market Report 2023-2032: Market Size, Scope, Growth And Forecast | RR Donnelley, Valassis, Dai Nippon, Harte Hanks, Quad/ Graphics

The Business Research Company's global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The Business Research Company's Direct Mail Advertising Global Market Report 2023 identifies growth of the direct mail advertising market as the major driver for the Direct Mail Advertising market's growth in the forecast period. The major benefits associated with direct mail advertising include high read rate, response rate, and personalization. The tangible benefits that direct mail offers along with the facility that personal and special messages can be delivered to the target customers, builds trust in customers.

The global direct mail advertising market size will grow from $74.65 billion in 2022 to $76.95 billion in 2023 at a compound annual growth rate (CAGR) of 3.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global direct mail advertising is expected to grow to $84.72 billion in 2027 at a CAGR of 2.4%.

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Major competitors in the Direct Mail Advertising market are RR Donnelley, Valassis, Dai Nippon, Harte Hanks, Quad/ Graphics.

A key trend in the Direct Mail Advertising market includes high cost of direct mail advertising. For instance, for a small business operating on a small marketing budget, a direct mail advertising campaign can result in high costs. Direct mailing costs include the price of the postage, professional printing, design cost, and costs for hiring services of a professional copywriter to create a persuasive message. In addition to this constraint, direct mail is considered junk mail by the consumers. According to a study, more than 90 percent of direct mails are tossed away without opening or reading. Therefore, to reach the customer with mail, the mail sent should be creative and to create such mail, the cost increases. The high cost of direct mail advertising hinders the direct mail advertising market.

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The Direct Mail Advertising market is segmented -

1. By Type: Postcards, Self-Mailers, Letters and Envelop, Dimensional Mailers, Catalogs
2. By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation
3. By Enterprise Size: Large Enterprise, Small and Medium Enterprise
4. By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America was the largest region in the Direct Mail Advertising market.

The Business Research Company's "Global Direct Mail Advertising Market Report 2023" provides a thorough understanding of the market across 60 geographies. The report covers market size, growth rate, segments, drivers and trends in every region and country. In addition, the report offers insights on historical and forecast growth, helping players analyze and strategize better.

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The Table Of Content For The Direct Mail Advertising Market Include:

1. Executive Summary
2. Table Of Contents
3. List Of Figures
4. List Of Tables
5. Report Structure
……
18. Competitive Landscape And Company Profiles
19. Key Mergers And Acquisitions
20. Opportunities And Strategies
21. Direct Mail Advertising Market, Conclusions And Recommendations
22. Appendix

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