Press release
Virtual Production Market Research Report 2023, Size, Share, Trends and Forecast to 2028
Report Highlights
How big is the virtual production market?
The global virtual production market is expected to exhibit a growth rate (CAGR) of 11% during 2023-2028.
What is virtual production market?
Virtual production refers to the method of combining live-action footage and computer graphics in real-time. It relies on augmented reality (AR), virtual reality (VR), game-engine, and computer-generated imagery technologies. It is widely employed in filmmaking techniques, such as concept art, lensing, asset placement, set dimensions, and appropriate camera movements, to deliver interactive content. It is also used in other fields of the entertainment industry like fashion, live entertainment, and news reporting to provide engaging virtual experiences.
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What are the growth prospects and trends in the virtual production industry?
The rising trend of over-the-top (OTT) platforms, escalating demand for live video streaming, and the growing popularity of on-demand content are driving the market. Apart from this, virtual production is widely used by media producers to create modern content with enhanced quality, maximum efficiency, and minimum cost of execution. Moreover, the increasing focus on making better movies is propelling filmmakers and directors to explore new approaches for visualization using virtual production techniques.
What is included in market segmentation?
The report has segmented the market into the following categories:
Breakup by Component:
Hardware
Software
Services
Breakup by Type:
Pre-production
Production
Post-production
Breakup by End User:
Movies
TV Series
Commercial Ads
Online Videos
Others
Breakup by Region:
North America (U.S. & Canada)
Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
Latin America (Brazil, Mexico)
Middle East & Africa
Who are the key players operating in the industry?
The report covers the major market players including:
360Rize
Adobe Inc.
Autodesk Inc.
BORIS FX Inc
Epic Games Inc.
HTC Corporation
HumanEyes Technologies Ltd.
Mo-Sys Engineering Ltd.
NVIDIA Corporation
com
Pixar (The Walt Disney Company)
Side Effects Software Inc.
Technicolor SA (Streamland Media)
Vicon Motion Systems Limited (Oxford Metrics PLC)
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About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
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