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A2P & P2A Messaging Market worth $94.35 billion by 2027 | Cumulative Impact of COVID-19, Russia Ukraine Conflict, and High Inflation - Exclusive Report by 360iResearch
A2P & P2A Messaging Market | 360iResearch
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The Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and High Inflation is expected to have significant long-term effects on the Global A2P & P2A Messaging Market. The ongoing research considers the changes in consumer behavior, supply chain disruptions, and government interventions caused by the pandemic. Similarly, the report considers the ongoing political and economic uncertainty in Eastern Europe caused by the Russia-Ukraine Conflict and its potential implications for demand-supply balances, pressure on pricing variants, and import/export and trading. Additionally, the report addresses the impact of High Inflation on the global economy and details fiscal policies measuring and reducing its effects on demand, supply, cash flow, and currency exchange.
Market Segmentation & Coverage:
This research report categorizes the Global A2P & P2A Messaging Market in order to forecast the revenues and analyze trends in each of following sub-markets:
Based on Type, market is studied across A2P and P2A. The A2P commanded largest market share of 91.58% in 2021, followed by P2A.
Based on Traffic, market is studied across Multi-Country and National. The National commanded largest market share of 58.90% in 2021, followed by Multi-Country.
Based on Messaging Platform, market is studied across Cloud API Messaging Platform and Traditional & Managed Messaging Platform. The Cloud API Messaging Platform commanded largest market share of 79.56% in 2021, followed by Traditional & Managed Messaging Platform.
Based on Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality. The Consumer Goods & Retail commanded largest market share of 21.62% in 2021, followed by Media & Entertainment.
Based on Application, market is studied across Authentication Services, Customer Relationship Management Services, Inquiry & Search Related Services, Interactive Messages, Notifications & Alerts, Promotional & Marketing Services, Pushed Content Services, and Voting & Entertainment. The Notifications & Alerts commanded largest market share of 22.26% in 2021, followed by Promotional & Marketing Services.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, and Thailand. The Europe, Middle East & Africa is further studied across France, Germany, Italy, Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 36.35% in 2021, followed by Europe, Middle East & Africa.
Market Statistics:
The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2019 to 2020 are considered as historical years, 2021 is base year, 2022 is estimated year, and years from 2023 to 2027 are considered as forecast period.
FPNV Positioning Matrix:
The FPNV Positioning Matrix is essential for assessing the Global A2P & P2A Messaging Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).
Market Share Analysis:
The Market Share Analysis offers an insightful look at the current state of vendors in a particular market space. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.
Key Company Profiles:
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global A2P & P2A Messaging Market, including ClickSend Pty Ltd., Comviva Technologies Limited, DIMOCO Europe GmbH, Global Message Services AG, Infobip Ltd., LINK Mobility Group Holding ASA, Mavenir Systems, Inc., MessageBird B.V., Mobiweb Limited, Plivo Inc., Retarus GmbH, Route Mobile Limited, SAP SE, Sinch, Tata Communications Limited, Telnyx LLC, Twilio Inc., Tyntec, VoiceSage, and Vonage Holdings Corp..
Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. A2P & P2A Messaging Market, by Type
7. A2P & P2A Messaging Market, by Traffic
8. A2P & P2A Messaging Market, by Messaging Platform
9. A2P & P2A Messaging Market, by Industry
10. A2P & P2A Messaging Market, by Application
11. Americas A2P & P2A Messaging Market
12. Asia-Pacific A2P & P2A Messaging Market
13. Europe, Middle East & Africa A2P & P2A Messaging Market
14. Competitive Landscape
15. Competitive Portfolio
16. Appendix
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Market Trends: Provides comprehensive understanding of the Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and the High Inflation
5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
6. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Global A2P & P2A Messaging Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global A2P & P2A Messaging Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global A2P & P2A Messaging Market?
4. What is the competitive strategic window for opportunities in the Global A2P & P2A Messaging Market?
5. What are the technology trends and regulatory frameworks in the Global A2P & P2A Messaging Market?
6. What is the market share of the leading vendors in the Global A2P & P2A Messaging Market?
7. What modes and strategic moves are considered suitable for entering the Global A2P & P2A Messaging Market?
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About 360iResearch
360iResearch is a market research and business consulting company headquartered in India, with clients and focus markets spanning the globe.
We are a dynamic, nimble company that believes in carving ambitious, purposeful goals and achieving them with the backing of our greatest asset - our people.
Quick on our feet, we have our ear to the ground when it comes to market intelligence and volatility. Our market intelligence is diligent, real-time and tailored to your needs, and arms you with all the insight that empowers strategic decision-making.
Our clientele encompasses about 80% of the Fortune Global 500, and leading consulting and research companies and academic institutions that rely on our expertise in compiling data in niche markets. Our meta-insights are intelligent, impactful and infinite, and translate into actionable data that support your quest for enhanced profitability, tapping into niche markets, and exploring new revenue opportunities.
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