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Real Estate and High-Tech industry combined

01-28-2016 10:26 AM CET | Industry, Real Estate & Construction

Press release from: Rubina Real Estate GmbH

Rubina Real Estate has unified specialists from the real estate industry and representatives of tech-start ups at the kick-off event ‘bricks & tech - innovational talks about the digital future of real estate’ in The Liberate Bar in Berlin. Twenty high-class guests were attending this private event. Guests from the real estate industry included among others Mr. Gordon Gorski, Managing director of Hochtief project development GmbH and Dr. Matthias von Bismarck-Osten, chief representative of Berlin investment bank. From the tech industry there was Dr. Emilio Matthaei, Managing director of Leverton GmbH, Christoph Brem, Managing director of Sensorberg GmbH and many more. This event was unlike any other. No long presentations or talks, but rather creating an atmosphere of casual networking and communicating. Carsten Heinrich, Managing director of Rubina Real Estate GmbH said „We were curious, whether our concept of casual talks with no strict program would be accepted. We were all positively surprised, as everyone who has attended the event used the chance to discuss about professional topics in an unrestricted way.“

Smart living

Putting together the tech industry with traditional real estate business, Mr. Heinrich hit the bull’s eye. It is the time of digital revolution, which is reaching the real estate industry and turned out to be very exciting as well as beneficial for both parts of the event. Topics such as a wireless-technology for opening doors were discussed. Mr. Heinrich said: „The topic of property 4.0 will become within a short amount of time a predominant issue in our industry. It is a challenge for the real estate industry not to miss out on the development of modern technology. Despite several pilot projects, the realisation of property 4.0 is yet in its beginnings. Our new series of ‘tech & bricks’ event should be a step towards this development.“

Rubina Real Estate is already engaging with the impacts of digital revolution towards the construction and management of properties. It became obvious that there is urgent need for action. Mr. Heinrich stated: „The classic real estate industry needs to move further together with the high-tech scene. We need more practical examples that prove how latest technology can be integrated effectively in real estate. Demand will grow immensely in the foreseeable future, especially in the residential sector. This might lead to sacrifices in recent developments, as it will be easier to market those properties. But nevertheless, there will be times, where creativity will be sought after again.“

Rubina Real Estate is a leading real estate consulting company focused on assisting international buyers with their real estate investments in Berlin, Germany. Established in 2011 and headed by Mr. Carsten Heinrich, Managing director. The company founded a subsidiary, EichenGlobal GmbH, which is in charge of after-sales-service. In 2014 Rubina sold 185 properties. Whilst focusing on the Berlin real estate market, Rubina also guides its international team towards the developments of property 4.0.

Rubina Real Estate GmbH
Charlottenstraße 18
10117 Berlin

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