Press release
Complaint Management Software Market Size to Achieve USD 8,286 Million, Fueled by a CAGR of 11.2% Till 2026
According to the report published by Allied Market Research, the global complaint management software market was estimated at $1.93 billion in 2018 and is expected to hit at $8.28 billion by 2026, registering a CAGR of 11.2% from 2019 to 2026. The report provides a detailed analysis of the top investment pockets, top winning strategies, drivers & opportunities, market size & estimations, competitive scenario, and changing market trends.The customers of complaint management software manufacturers are adopting solutions, which are custom-built to handle complaints without having to invest major amount of budget. This is driving the demand for cloud-based complaint management software market. Furthermore, the integration of AI-enabled complaint management with CRM and quality management systems is boosting the growth of this market.
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Rise in need to protect brand reputation and elevate consumer satisfaction, surge in requirement for automated workflow, and enactment of consumer-centric stratagems fuel the growth of the global complaint management software market. On the other hand, inadequate insights on consumer complaints curb the growth to some extent. However, assimilation of novel technologies including AI and NLP is expected to create multiple opportunities in the near future.
Complaint management software facilitates streamlining and automating complaints and enquiries, reducing the turnaround time to resolve customer complaints, granting visibility to appropriate authorities for tracking the status of generated tickets. Moreover, this software enables the trend analysis and auto suggestions for resolving the frequently arising complaints based on the previously stored data and their solution, which drives the complaint management software market growth. In addition, rise in focus on adopting customer-centric strategies, increase in awareness about the importance of customer satisfaction is augmenting the adoption of complaint management software among companies, which propels the market growth.
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By type, the integrated segment accounted for nearly three-fourths of the total market revenue in 2018, and is projected to lead the trail from 2019 to 2026. The same segment is also predicted to grow at the fastest CAGR of 12.6% during the estimated period. The standalone segment is also analyzed in the report.
By component, the software segment contributed to more than three-fifths of the total market share in 2018, and is expected to rule the roost by 2026. The services segment, on the other hand, is anticipated to portray the fastest CAGR of 12.4% throughout the forecast period.
By geography, North America garnered the highest market share in 2018, holding nearly two-fifths of the global market. Simultaneously, Asia-Pacific would manifest the fastest CAGR of 12.4% by 2026. The other regions assessed through the report include Europe and LAMEA.
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Region wise, the global market was dominated by North America in 2018, and is expected to maintain this trend during the forecast period. The major factors driving the complaint management software market growth in this region include increase in awareness about customer care, surge in adoption of complaint management-integrated customer relationship management or quality management software, and presence of large number of key vendors in the region. However, Asia-Pacific is expected to witness the highest growth, owing to development of the services industry and increase in spending for customer support function in organizations across the developing countries such as India.
The key market players analyzed in the global complaint management software market report include Equiniti, ETQ, LLC, Freshworks Inc., Sparta Systems, Inc., Zoho Corporation Pvt. Ltd., MasterControl, Inc., AssurX, Inc., Oracle Corporation, Quantivate, LLC., Salesforce.com, Inc., and Zendesk, Inc. These market players have incorporated different strategies including partnership, expansion, collaboration, joint ventures, and others to heighten their status in the industry.
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The report focuses on the growth prospects, restraints, and global complaint management software market trends. Moreover, the study includes the Porter's five forces analysis of the industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the growth of the global market.
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Lastly, this report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.
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