Press release
Retail Media Networks Market size was valued at US$ 18.82 Bn. in 2022. Global Retail Media Networks Market size is expected to grow at a CAGR of 6.39 % through the forecast period.
Retail Media Networks Market
Retail media networks have become crucial channels for merchants to effectively market their products and services to customers during the point of purchase. This includes strategies like online advertising, in-store promotions, loyalty cards, and vouchers. As consumer household incomes rise and e-commerce businesses flourish, the retail media network's scope continues to expand. Retailers and grocers are integrating retail media networks into their marketing strategies, leading to enhanced customer experiences and stronger relationships between retailers, brands, and category leaders.
The report's findings are based on an in-depth research methodology that includes thorough analyses such as PORTER and PESTEL assessments. The report aims to provide clear insights into both external and internal factors impacting the industry, helping decision-makers anticipate positive and negative influences on the business.
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What are Retail Media Networks Market Dynamics?
The market growth is driven by the rising trend of online shopping, aided by technological advancements in mobile devices and the Internet of Things (IoT). E-commerce platforms such as Amazon.com, Inc. and Walmart have gained immense popularity, transforming the way consumers shop. The North American region has seen exponential growth in e-commerce sales, from 274,530 million in 2017 to 419,720 million in 2021. The integration of smartphones into shopping habits has further propelled this growth.
While display advertisements offer a powerful platform for promoting competitor brands or products, they come with lower average conversion rates compared to search advertisements. This indicates that effective targeting and engaging customers at the right time is essential, highlighting the need for personalized and context-aware advertising strategies.
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What is Retail Media Networks Market Regional Insight?
The North American market dominates with a 40% market share in 2022. This dominance is attributed to key players like Walmart, Costco Wholesale Corporation, and The Kroger Co. operating in the region. The convenience of doorstep delivery has contributed to the success of e-commerce platforms, with Walmart's online grocery pickup service expanding to over 100 metro areas in the United States.
In the APAC region, a CAGR of 6.39% is anticipated through the forecast period. Factors like increased disposable income, growing smartphone penetration, and supportive government initiatives are expected to drive substantial growth. In particular, China has witnessed a notable increase in per capita disposable income, reaching $5,658.45 in 2021 from $2,107.2 in 2021.
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What is Retail Media Networks Market Segmentation?
by Type
• Search Ads
• Display Ads
Depending on Type One of the most popular forms of advertising is search advertising, in which advertisers pay (using an auction-based method) to have their ads displayed above and below organic search engine results. Consumers search for specific terms in search ads.
by Cloud Deployment
• Public Cloud
• Private Cloud
• Hybrid Cloud
by Application
• Consumer Goods
• Catering
• Other
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Who are Retail Media Networks Market Key Players?
• Walmart
• Costco Wholesale Corporation
• The Kroger Co.
• Walgreens Boots Alliance Inc.
• TESCO PLC
• Amazon.com Inc.
• METRO
• Home Depot Product Authority LLC.
• Target Brands Inc.
• Best Buy
• Inter IKEA Systems B.V
• Carrefour SA
• eBay Inc.
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Table of content for the Retail Media Networks Market includes:
1. Global Retail Media Networks Market: Research Methodology
1. Global Retail Media Networks Market: Executive Summary
• Market Overview and Definitions
• Introduction to the Global Market
• Summary
• Key Findings
• Recommendations for Investors
• Recommendations for Market Leaders
• Recommendations for New Market Entry
3. Global Retail Media Networks Market: Competitive Analysis
• MMR Competition Matrix
• Market Structure by region
• Competitive Benchmarking of Key Players
• Consolidation in the Market
• M&A by region
• Key Developments by Companies
• Market Drivers
• Market Restraints
• Market Opportunities
• Market Challenges
• Market Dynamics
• PORTERS Five Forces Analysis
• PESTLE
• Regulatory Landscape by region
• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America
• COVID-19 Impact
4. Global Retail Media Networks Market Segmentation
• Global Market, by Type (2022-2029)
• Global Market, by Cloud Deployment (2022-2029)
• Global Market, by Application (2022-2029)
5. Regional Retail Media Networks Market(2022-2029)
• Regional Market, by Type (2022-2029)
• Regional Market, by Cloud Deployment (2022-2029)
• Regional Market, by Application (2022-2029)
• Regional Market, by Country (2022-2029)
6. Company Profile: Key players
• Company Overview
• Financial Overview
• Global Presence
• Capacity Portfolio
• Business Strategy
• Recent Developments
Key Offerings:
• Past Market Size and Competitive Landscape (2018 to 2022)
• Past Pricing and price curve by region (2018 to 2022)
• Market Size, Share, Size & Forecast by different segment | 2022-2029
• Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by region
• Market Segmentation - A detailed analysis by Product
• Competitive Landscape - Profiles of selected key players by region from a strategic perspective
• Competitive landscape - Market Leaders, Market Followers, Regional player
• Competitive benchmarking of key players by region
• PESTLE Analysis
• PORTER's analysis
• Value chain and supply chain analysis
• Legal Aspects of business by region
• Lucrative business opportunities with SWOT analysis
• Recommendations
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Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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