Internet Marketing Has Become More Dynamic Than Ever

The Internet is constantly evolving into a larger and deeper source of information for literally any topic a person could imagine. What was once a static impersonal place that most people only heard about, is now a thriving industry. As with every industry, new technologies and systems are constantly being developed, but there are few industries that can change as rapidly as the world wide web. Some of the most recent changes we've seen is in the way website owners communicate with their visitors.

2005 was a break-out year in the visitor relationship for the internet community. Only a few years ago, website owners could only dream of instantly communicating with a visitor when they visit their site. Now technologies such as "Live Help Chat" and "Pay-per-Call" are on nearly every website.

"Live Help Chat" is an interesting technology that allows a visitor to interact with a sales person or a support person directly from the website, instantly. The way it works is really quite simple from the visitor's and the operator's perspective. When a visitor visits a website that has "Live Help Chat", they have the option to click on a link that notifies an available operator that a chat session has been requested. When the operator accepts, a real-time chat session is started.

Pay-Per-Call is an even newer technology. It works a lot like Pay-Per-Click, which is an auction-style model. It allows businesses to bid on advertising spots. When a user clicks on the ad a telephone number appears and the bidder is charged for that ad placement.

When talking about website owners optimizing their visitor's experience, we can't forget about two things in particular; blogging and pop-up ads.

According to Gaston Collins, of http://www.GastonCollins.com - who recently switched his static Marketing Consulting website to a blog format, says that it's a lot like going from hard-top mustang to a convertible Ferarri. "It's amazing at the feeling of freedom that you get when you start your own blog," says Gaston. "It's cool when you have your first visitor!"

Gaston also makes use of a special non-intrusive pop-up ad called Impact pop-ups. It's a unique software that Gaston gives away freely on his website and is really simple to use. It works differently than older, frustrating pop-ups, in that it is only shown once during the visitors session. "So, when a visitor comes back to your site an hour later, they don't see the pop-up again." Gaston says. This type of pop-up ad has been proven to be more effective for Internet Marketers and widely accepted by Internet users.

As we anticipate what 2006 will bring us, we can rest assured that it will continuously evolve for better user experience and also allow Internet marketers more options when it comes to communicating with their visitors.

Gaston Collins is a consultant of both offline and Internet marketing. You can visit his website at http://www.GastonCollins.com for more information about the business of marketing.

This release was published on openPR.